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Procter and Gamble Malaysia (P&G) together with well-loved Malaysian actress and single mother, Izreen Azminda and Food
Aid Foundation have teamed up
to launch ‘Daripada Ibu Kepada
Ibu’, a campaign that encourages Malaysians to help ease the burden of
single mothers all over Malaysia during this Ramadhan season by making
donations of non-perishable goods.
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Procter and Gamble Malaysia(P&G) together with well-loved Malaysian actress and television host, Izreen
Azminda and Food Aid Foundation have teamed up to launch ‘Daripada Ibu Kepada
Ibu’, a nationwide campaign that encourages Malaysians to help ease the burden
of single mothers during this Ramadhan season by making donations of
non-perishable goods.
‘Daripada Ibu KepadaIbu’ will take place from 15th of May to 15th of June at 50 participating
outlets of all major retail stores (Giant, Tesco, MYDIN and AEON) throughout
the country. Customers who purchase RM30 or more worth of P&G products will
be entitled to receive a 'Beg Hati'. They are then encouraged to fill that bag
or any other bag with non-perishable items such as canned or dried food,
cooking oil or detergent and drop them off at collection boxes placed at the
selected participating outlets. Food Aid Foundation will collect the items at
the end of the campaign and distribute them to single mothers across Malaysia. Mouse mommy happy to join this meaningful campaign and would like to send Love to single mothers across Malaysia in this holy month of Ramadhan. Sharing is caring, Giving is Loving!
“To celebrate P&G’s
30th Anniversary in Malaysia, we have decided to improve the lives of different
communities in need. At P&G, we believe that
there are always opportunities in front of us to make a difference and be a
positive force for good every day. We have been supporting mothers and
their households for many years and we believe their role in the family takes
great strength and is irreplaceable. We hope that through this campaign and the
help of many generous Malaysians, we are able to relieve
the burden of single mothers this festive period” said Ong Yuh Hwang, Managing Director of P&G Malaysia,
Singapore & Brunei during the launch
of ‘Daripada Ibu Kepada Ibu’.
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| Izreen Azminda, ambassador of P&G Malaysia's 'Daripada Ibu Kepada Ibu' |
Izreen Azminda, ambassador
of P&G Malaysia’s ‘Daripada Ibu Kepada Ibu’ campaign also shared,
“As a single parent myself, I understand the challenges that come with having
to be the sole breadwinner and primary caregiver in the family. A little
support from friends and family goes a long way in lifting our spirits
especially during festive periods such as Raya when expenses are bound to
increase. I am proud to be part of this campaign in support of a cause that is
dear to my heart.”
Mohamad Faisal Ghazali, Co-Founder of Food Aid Foundation said that we believe that no
one deserves to go hungry. Single mothers are often overlooked by the community
and we hope that through this campaign, we are able to shed some light on their
challenges and work together to ease their burden this Raya. Mothers support mothers will form a caring and loving community!
P&G places high importance in being a
good corporate citizens and ensure the communities where they operate
remain strong and thriving. Aside from ‘Daripada Ibu Kepada Ibu’, P&G
Malaysia will be doing other works of charity as part of their ‘P&G
Malaysia Gives Back’ campaign throughout the year. Other communities they will
be helping include Orang Asli children, flood victims and Malaysians with no
access to clean and safe drinking water. Thanks P&G that concerns and taking roles in our community. Thumbs up for the good effort!
To find out more about
‘Daripada Ibu Kepada Ibu’ campaign and the full list of participating outlets,
please visit www.daripadaibukepadaibu.com.my to
play a part in making a difference in the lives of single mothers and their
families this Ramadhan season.
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