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| Sharon Tan, Head of Biscuits and Salty Snacks of Mondelēz International and Dr Hamid Jan, Associate Professor, School of Health Sciences, Universiti Sains Malaysia (USM) |
Sharon Tan, Head of
Biscuit & Salty Snacks at Mondelēz International share with us that Malaysians in
general are aware that breakfast is the most important meal of the day, to fuel
the mind, body and soul. Thus, it is vital for us to create a product that
includes quality and nutritional ingredients that also appeals to the lifestyle
and preferences of Malaysians. When we
incorporate the highly nourishing banana and oats into our new product, we are
able to provide consumers with a healthier option in preparing a tasty and
balanced breakfast. Furthermore, as something that can be eaten on the go,
belVita Banana & Oats is also a convenient option to complement the busy routine
of modern Malaysians.
Dr. Hamid Jan Bin Jan Mohamed who is an Associate
Professor at the School of Health Sciences of Universiti Sains Malaysia (USM)
for Nutrition and Dietetics Programme, gave insights on the importance of having
a balanced and quality breakfast. “A good breakfast is essential to our
long-term physical, mental and emotional health. It also plays a vital role in
deterring hypertension and diabetes. Starting the day with a good quality
breakfast will boost your health, balance your hormones and provide you with
adequate energy. It is also a great way to prevent obesity and maintain a
healthy Body Mass Index (BMI).”
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| (From L to R) Hansen Lee, Sharon Tan, Dr. Hamid, Dr. Ezani Farhana and Jenn Chia at the launch of new belVita Banana & Oats. |
Adding on to Sharon’s
sentiments, Dr. Hamid further elaborated, “Oats are known for its dietary
fibre, minerals and cholesterol-lowering properties, making it one of
the most appropriate choices for breakfast. However, oats alone is not enough
to ensure a wholesome meal. Therefore, fruits such as banana are one of the
best options to complement the benefits of oats due to its fibre,
potassium, vitamin C and B6 content that support cardiovascular
wellbeing. It is also a local Malaysian favourite fruit that is cost effective
and easily available anywhere.”
belVita Breakfast Biscuits are to be eaten as part of
a balanced morning meal to provide consumers with the energy to start the day
well. It is best consumed with fruits, dairy and cereals that provide the
perfect combination of carbohydrates, protein, fat, vitamins, calcium, iron and
zinc.
belVita Breakfast Biscuits was launched in Malaysia
last year and has been receiving tremendous response from consumers since. The
new variant is belVita’s third, following the introduction of its Milk & Cereal
and Honey & Chocolates flavours in August 2016.
Sharon added, “As a leader in the biscuits category,
we are always focused on innovating and diversifying our product portfolio to
meet the changing demands and expectations of consumers. By doing so, we are
able continue growing our impact within the market, while extending our
commitment in creating moments of joy and empowering consumers’ to make
informed choices for their overall health and wellbeing.”
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| (From L to R) Renowned lifestyle gurus, Jenn Chia, Hansen Lee and Dr. Ezani Farhana demonstrated a complete mind, body and soul experience at the event. |
Yup! Yoga with breakfast - that is the basic way towards healthy lifestyle. Mouse mommy loves to workout in Zumba and sometimes Yoga, but, as long as we are sweating means great to detox our body! As for breakfast, mouse mommy truly agree that is my booster to kick start my day! yum...yum...
For more information about belVita Breakfast Biscuits,
Website : www.mondelezinternational.com
Facebook : www.facebook.com/mondelezinternational
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