Stay Active With Anlene To Beat 3 Highs | Cholesterol | Diabetes | Hypertension

Leading adult milk brand Anlene® and its ambassador Dato’ Sheila Majid jointly calls out to Malaysians to care for their hearts by watching their 3 Highs which are high cholesterol, high blood pressure and high blood sugar. The call was made at the launch of Anlene HEART-PLUS, a new milk powder formulated to care for the heart on the back of worrying Malaysian health statistics. Malaysian must stay active in workout to be in healthy lifestyle. 

According to Dr. Chee Kok Han, professor and cardiology consultant at Hospital Universiti Malaya, high cholesterol, high blood pressure and high blood sugar, collectively known as the 3 Highs, are main risk factors to non-communicable diseases, which accounts for an estimated 73% of total deaths in Malaysia.1 Cardiovascular diseases including heart attacks and strokes are the biggest contributor of non-communicable diseases.2

Sharing heart health tips at the product launch, Dr. Chee alerted: “Nearly one in every two Malaysian adults has high blood cholesterol;3 nearly one in every three has high blood pressure;4 one in every six has Type 2 diabetes;5 and nearly one in four heart attack patients are below 50 years old”.6

“So it is pressing for adults to be more aware of and control their 3 Highs through their healthy dietary and lifestyle habits to achieve better heart health,” he added.

Karen Ong, Marketing Director of Fonterra Brands Malaysia said understanding consumers’ healthy living needs has driven the company to innovate the latest heart-caring formulation and to initiate campaigns that raise awareness of heart health.

At Fonterra, we’re focused on making great dairy products that not only taste good but support the improved health and wellbeing of people. In line with this, our development efforts in recent years has resulted in Anlene® moving beyond nutrition for bone. Starting last year, we have included MoveMax™ in Anlene®’s formulation to support not just bones, but also the joints and muscles and to help support ease of movement. This year, our new product Anlene HeartPlus™ features both MoveMax™ and HeartMax™, which is a combination of nutrients that cares for the heart while supporting movement,” she added.

HeartMax™ nutrient bundle includes Plant Sterols, Omega 3 (DHA & EPA) and Potassium with the benefits that Plant sterols helps to reduce cholesterol, Potassium is known to help  maintain normal blood pressure;7 and some studies have shown that Omega 3 fatty acid may help to reduce triglycerides or fats in the blood.8  

Additionally, Anlene HeartPlus formulation is tested to be low in glycaemic index (GI)*. It is important to consume low GI foods to help manage blood sugars in the body.
Concurring with Dr. Chee’s advice, Karen said while taking the right nutrition is a good start, it must be coupled with regular physical activities to create a lifestyle change that effectively puts Malaysian adults on the path to better heart health.


“That is why Anlene® chooses to work with a familiar Malaysian name, Dato’ Sheila Majid -- Malaysia’s beloved jazz queen to raise awareness of heart health and healthy living,” said Karen.

Talking about the two loves in her life, Sheila exclaimed: “It is not easy to continue to stay active after 32 years in the music industry and to keep up with my family, especially my two school-going age and active daughters. To do what I love, I have to stay physically active and eat healthily for my overall health and well-being.”

“So I urge Malaysians, young and old to start taking care of their hearts and control the 3 Highs. Exercise regularly, eat a balanced diet and drink two glasses of Anlene HEART-PLUS daily, and you can continue to do what you love!” she said.

Dr. Chee agreed with Sheila’s approach to healthy living and he added more advice for those who want to stay heart healthy. “To maintain a healthy heart profile, perform an annual health check to monitor your blood cholesterol, blood pressure and blood sugar levels,” he said.

“Maintain a healthy body weight with BMI (body mass index) range between 18.5 and 24.9 and manage your stress. These can be achieved by eating healthy and exercising regularly, which also keeps your 3 Highs in check!” Anlene Heart-Plus is now available at major retail outlets nationwide. 

For more information about Anlene Heart-Plus and ways to stay heart healthy, 
Website    : www.anlene.com.my

*Footnote: Glycaemic index (GI) is a relative ranking of carbohydrate in foods according to how they affect blood sugar levels.

References:

1 & 2    National Health and Morbidity Survey 2015, Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 13
3               National Health and Morbidity Survey 2015, Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 20: The overall prevalence of hypercholesterolemia (known and undiagnosed) among adults of 18 years and above in this survey was 47.7%.
4               National Health and Morbidity Survey 2015, Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 17: The overall prevalence of hypertension (known and undiagnosed) among adults of 18 years and above in this survey was 30.3%.
5               National Health and Morbidity Survey 2015, Non-Communicable Diseases, Risk Factors & Other Health Problems, Ministry of Health, pp. 14: The overall prevalence of diabetes mellitus (known and undiagnosed) among adults of 18 years and above in this survey was 17.5%.
6               W.A. Ahmad, KH Sim (Eds.) Annual Report of the NCVD-ACS Registry, 2011-2013. Kuala Lumpur, Malaysia: National Cardiovascular Disease Database, 2015.
7               EFSA Journal 2010, 8(2); 1469
8               Jung UJ et al. n-3 Fatty acids and cardiovascular disease: mechanisms underlying beneficial effects. Am J Clin Nutr 2008;87(suppl):2003S–9S.


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Smart Interact With Fujiaire Shibui Skin Series Air-Conditioner Via Digital Way of Imbued AC Freedom Control App!

Chuljin Yoon, Chief Operating Officer of 11street and Tan Poh Ai, Chief Executive Officer of Fujiaire (M) Sales and Service Sdn. Bhd. launching the Fujiaire Shibui Skin Series, which is available exclusively on 11street.
Inspired by a greater demand in smart home integration, 11street Malaysia has partnered with Fujiaire Sales & Services Sdn Bhd, an air-conditioner manufacturer famous for its air-cleaning ioniser system since 1996, to reach out to more digital consumers. The partnership sees the launch of the Fujiaire Shibui Skin Series– its first WiFi-enabled air conditioner with six wallpaper sticker designs, exclusively on 11street.

‘Shibui’ in Japanese refers to the aesthetic theory of simplicity, subtlety and unobtrusive beauty. Riding on the overarching theme, the Fujiaire Shibui Skin Series epitomises the fine blend of classicism and contemporary innovation, with an aim to provide a modern living experience for today’s home owners looking for clean lines to add on to the aesthetics of their living spaces, with full technological prowess.

The 5-star rated Fujiaire Diamond Shibui Series is a testament to the technological prowess and innovation of Malaysians that is of global competency, available at the convenience of tech-savvy consumers.
The air-conditioner comes to life through the imbued AC Freedom Control App, to allow users to interact with the unit through WiFi on one’s smartphone to monitor, schedule and control the temperature of the room with one touch from a distance.Essentially, the smartphone becomes one’s personalised remote control.

Chuljin Yoon, Chief Operating Officer of 11street revealed: “We are now standing at the frontline of e-retailing industry, whereby the lines between online and in-store shopping are blurred. In fact, modern consumers have shown a preference for shopping online, citing ‘convenience’ and ‘time saving’ as two most important factors.

“As Malaysia continues to lead the way in e-commerce in Southeast Asia, we at 11street are rising to the challenge by boosting our smart home and electrical offerings under our home and living category. Through this collaboration with Fujiaire, we hope to meet our consumers’ demands for smarter, more innovative and modern appliances.”
From left to right: Daryl Tan Kok Jien, Customer Service Manager for Fujiaire (M) Sales and Service Sdn. Bhd.; Tan Poh Ai, Chief Executive Officer of Fujiaire (M) Sales and Service Sdn. Bhd.; Chuljin Yoon, Chief Operating Officer of 11street; and Bruce Lim, Vice President of Merchandising of 11street; at the launch of the Fujiaire Shibui Skin Series, which is exclusively available on 11street.
Driven by the rapid evolution of WiFi technology globally, the smart home concept is slowly but surely infiltrating the Malaysian market.

“Research has shown that 65% of baby boomers are willing to pay an additional 20% for a home fitted with smart automated features such as WiFi-enabled devices[1]. Millennials meanwhile are easily captivated by new technology, especially those that offer convenience right to their fingertips. This is why 11street is the perfect gateway for us to reach out to the younger audiences in Malaysia, and more importantly, to be a part of our strategy to break into the world of e-commerce. The retail industry is becoming increasingly competitive, and at Fujiaire, we realise the need to leverage on the strength of this collaboration with 11street to establish an online presence,” said Tan Poh Ai, Chief Executive Officer of Fujiaire Sales & Services Sdn Bhd.

 Tan Poh Ai, Chief Executive Officer of Fujiaire (M) Sales and Service Sdn. Bhd and Chuljin Yoon, Chief Operating Officer of 11street; and Bruce Lim, Vice President of Merchandising of 11street, posing with contemporary dancers at the launch of the Fujiaire Shibui Skin Series on 11street.
Established in 1994, Fujiaire Sales & Services Sdn Bhd was formed by a team of Malaysian technical and marketing experts. To date, it has a wide global clientele from more than 20 countries including Malaysia, Indonesia, and Vietnam, and won the prestigious Brand Excellence Award from the Ministry of International Trade & Industry (MITI) in 2006.

“We foresee an unprecedented growth in the smart home segment, what not with current trends of minimalism amplified by technology. On that note, we believe that this partnership with Fujiaire will open up a new channel for smart home devices, and enable consumers to activate a premium shopping experience on our platform as we reflect on our intuition to explore a sustainable e-commerce market with Fujiaire,” Yoon concluded.

The Fujiaire Shibui Designer Collection features wallpaper stickers in six different prints – KIDS, MARB, PLAY, SKYX, STON, and UNIQ. Each print can be separately purchasedto set the mood and feel for each room. Designed with a slimmer built and integrated digital LED display, the new air-conditioner also features a Vitamin C filter that produces a healthy stream of moisturiser, enhanced by a super-ioniser cleaning system to remove dust and germs.
The Fujiaire Shibui Skin Series, a collection of sleek and stylish air-conditioning units designed to enhance the features of the modern home, comes with WiFi capabilities and is now available exclusively on 11street.
For higher cooling capacity and greater energy saving, Fujiaire also offers the Diamond Shibui Series powered by a five-star rating inverter with an average savings of up to 50% in electricity consumption per month. This comes up to approximately RM50 saved each month, based on an eight-hour usage per day, on top of the existing cool features.

The Fujiaire Shibui Skin Series retails between RM1,170 and RM2,574, whereas the Fujiaire Shibui Diamond Series retails between RM1,350 and RM2,925. All Fujiaire air-conditioners purchased from 11street come with a three-year warranty.

For more information on the Fujiaire Shibui Skin Series

Kai! KidZania SportZ 2017 Happening This 15 Aug - 15 Sept Together With 29th SEA Games In Malaysia!

(L-R) KidZania KL & sponsors at the launch of KidZania SportZ 2017: Zulhisham Mohd Said, Modern Trade Manager at F&N Beverages; Coach Dann, Managing Director & Head Coach from CrossFit Pahlawan;   Razwan Bin Ismail, Business Expansion Director, Decathlon Malaysia; Mr Leong Moon Weng, Brand Marketing Director, Spartan Race; Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur; Mohd Azhari bin MohammadDeputy Director-General, Sports Development Division from the Youth and Sports Department of the Ministry of Youth and Sports; RightZKeeper Urbano ofKidZania KL; Spencer Lee, Head of Commercial at AirAsia Berhad; national badminton player Liew Daren; Loges from Telekom Malaysia; Elaine Ho, Group Marketing Manager of Spritzer; Puspa from Gleneagles KL
KidZania Kuala Lumpur presents a month of SportZ and fitness activities from 15 August to 15 September 2017, inspired by the 29th SEA Games! KidZania SportZ 2017 (KidZania SportZ/ the programme) consists of various daily and weekend events to give children the experience of competing as athletes, highlighting values such as discipline, healthy competition and teamwork. The activities are also designed to cultivate greater interest in physical exercise among children.

In addition, kids will have the opportunity to participate in both in-park and online contests to win exclusive prizes during the month-long programme, one of which is the KidZania SportZ Challenge. Kids can take part in this contest for the chance to win an AirAsia-sponsored coaching session at the AirAsia Badminton Academy, with the opportunity to learn from national badminton player Liew Daren.

Guest-of-Honour Mohd Azhari bin MohammadDeputy Director-General, Sports Development Division from the Youth and Sports Department of the Ministry of Youth and Sports and Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur 'light the cauldron with the KidZania SportZ 2017 Torch' to launch the month-long sports programme at KidZania Kuala Lumpur in conjunction with the 29th SEA Games
Officiated by En Mohd Azhari bin Mohammad, Deputy Director-General, Sports Development Division from the Youth and Sports Department of the Ministry of Youth and Sports, KidZania SportZ recognises the growing need for more efforts targeting children and young people that nurture the love for sports activities and encourage healthy and active pastimes.

Key activities organised for the duration of KidZania SportZ include the Obstacles Challenge as well as CrossFit sessions, specially designed to test kids’ balance, strength and stamina; and Fitness Dance which introduces fun Zumba routines that help kids gain coordination and confidence, while giving them an outlet to jump, shake, dance to fun beats and rhythms. In addition, kids also get to try their skills in activities like Archery, Miniature Golf and Football Shooting.

“Through KidZania SportZ, we hope children get to experience the thrill of competition and sportsmanship. Playing sports introduces discipline, determination and cooperation which are learning experiences and healthy habits that will stay with them into adulthood, in line with our motto Learn Life Today,” said Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur.

“In addition, with all its conveniences and distractions, urban life can sometimes get in the way of a healthy and active lifestyle, so it’s important to make exercise appealing and a priority at the same time for children as well as adults, as playing sports and being active is a bonding experience that can benefit the entire family,” he added.

Since 2012, the AirAsia Badminton Academy has trained over 250 players, including Ari Latiff, SEA Games Silver Medallist for Badminton Singles. “We are pleased to be part of KidZania SportZ Challenge. The winners will have a special money-can’t-buy training experience at our AirAsia Badminton Academy, which is one of our on-going effort to promote this beloved sport in Malaysia, and inspire the younger generation to be involved in sports,” said Spencer Lee, Head of Commercial, Air Asia Berhad.

KidZania SportZ also features industry experts and equipment for the activities, with many professionals lending their time and effort to share their experience and inspire children during the KidZania SportZ Talk series held on the weekends.

(L-R) Coach Sunny Salesh of the Malaysian Blind Football Team, mountaineer Ravichandran Tharumalingam, and SEA Games gold medallist swimmer Jeffrey Ong presented young Malaysian 'athletes' with the KidZania SportZ 2017 medals of honour after their energetic sports performance
These speakers include adventurer Ravichandran Tharumalingam, affectionately known as Ravi ‘Everest’; former national squash player Sharon Wee; multiple SEA Games gold medallist swimmer Jeffrey Ong; former National and Olympian athlete Yang Berbahagia Tan Sri Dr Mani Jegathesan, once known as the fastest man in Asia; national and Olympian swimmer Khoo Cai Lin; Coach and Team Captain of the Malaysian Blind Football Team Sunny Salesh and Mohd Amirul Arif, respectively.

KidZania Kuala Lumpur will also be giving away complimentary admission tickets and exclusive merchandise to winners of the KidZaniaSportZ Facebook Contest, allowing a return visit during the programme to experience different activities and talks. All kids need to do is submit a video demonstrating their best sports skills or tricks!

KidZania SportZ is supported by AirAsia, Decathlon, CrossFit Pahlawan, Gleneagles Kuala Lumpur, Spartan Race, F&N Beverages, Telekom Malaysia and Spritzer.

For more information on KidZania SportZ and contests
Website : www.kidzania.com.my/happenings/activities-and-events/kidzania-sportz-2017/


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Calling All ZooMoo Junior Rangers! Let's Explore The World With Leo the Wildlife Ranger!

ZooMoo always bring us exciting and fun experience! This August, ZooMoo (Astro channel 619), is taking your pre-schoolers on a wildlife adventure with a brand new animated TV series, Leo the Wildlife Ranger.

Join junior Rangers Leo and Katie, together with their loyal puppy Hero and Ranger Rocky, as they go on exciting trips around the planet to learn about wildlife and nature. Created and developed by Omens Studios, an Asian award-winning animation and interactive studio, the pre-school series reveals secrets of the ecosystem through fun facts and kick starts a curiosity for the environment and its inhabitants.

Mouse mommy received a ZooMoo craft kits of Leo the Wildlife Ranger that was just a great gift for MR. MR was unbox the ZooMoo gift box and start to cut and paste on his own. From there, MR got to know his new friends - Leo, Hero and Katie! Simple and lovely craft box for little kids. 

The series was created to increase awareness and encourage appreciation of wildlife’s diversity, from a koala’s home in Australia to an electric eel’s base in South America. Episodes are set around the main theme of helping animals in need, and the importance of taking care of the environment.

“At ZooMoo, we carefully curate high-quality educational programmes for pre-school children.  It’s important that each generation has an understanding of the animal kingdom and has an appreciation of our world’s natural habitats. With this at the forefront of our strategy, Leo the Wildlife Ranger was a natural fit for the channel. In addition, this award winning series from producer Chi-Sim Tang, showcases the talent from the region.” said Catherine Nebauer, ZooMoo Networks General Manager for Australasia.

Winner of the ‘Best Preschool Programme’ at the 2016 Asian TV Awards, Leo the Wildlife Ranger is produced by Omens Studios, a Singapore based company. One of its key team members is Malaysian talent Kelvin Chow who is the Producer of the series.

“At Omens Studios, we are always trying to excite and inspire every child we come across and Leo the Wildlife Ranger was created to precisely do that. We’re very excited to be part of the ZooMoo family and looking forward to develop more Junior Rangers all over Asia.” said Chi-Sim11 Tang, Executive Producer of Omens Studios.

Leo the Wildlife Ranger will premiere in Malaysia on ZooMoo (Astro ch 619), on Saturday 19 August at 12:05pm (repeats 4:05pm and 8:05am).




MEET THE CREW

Energetic, kind, and optimistic, Leo is always looking for a way to help animals in need. A nature lover, Leo is the perfect ranger to explore the world with his younger sister Katie and their trusted puppy sidekick Hero.
Katie is smart, helpful, and full of curiosity. A computer whiz, she uses her knowledge to find information on animals for her big brother Leo and rescue the animals together.
Leo and Katie’s trusty partner puppy, Hero, follows them on the adventures. Loyal and fearless, you can trust him to be the ready assistant to any ranger.
Patient, protective, and passionate about wildlife, Rocky Ranger is everything Leo aims to be. He’s knowledgeable about the animals and plants in the world, and is a reliable guide who helps Leo and Katie out of any fix.

About ZooMoo
ZooMoo Networks is a multi-media company that owns and operates the ZooMoo channel, programming and interactive content for children around the World.  ZooMoo is a collaboration between some of the world’s foremost wildlife filmmakers, early childhood educationalists and technology developers.  Its programming engages and entertains children with the wonders of animals, to stimulate and develop their innate emotional connection with the natural world. ZooMoo is available in Malaysia on Astro channel 619.

The ZooMoo App
The free ZooMoo App is available for download from popular app stores. It is designed to work alongside the ZooMoo channel to extend and reinforce children's learning about, and love for, the animal world. It does this by providing children with ZooMoo Island - an animal sanctuary where they can interact with and look after up to 150 animals.
The app works as a stand-alone experience, where children can feed and look after animals, pose them for photos, watch video clips and learn each animals name and how common or rare they are. Experimentation and fun is encouraged so that children can learn at their own pace, and in their own way. After the initial app download, no Internet connection is required. The app is also totally free with no in-app purchases or advertising.
In addition, the app is synchronized to the broadcast. When the ZooMoo app is turned on, the channel sends original and complimentary content to the child’s tablet. This content can be opened and explored at any time by the child and parent. The app requires no Wi-Fi or Internet connection.
About Omens Studios Pte. Ltd.

Award winning Omens Studios is based in Singapore where a cosmopolitan team was brought together by a common love for stories, animation and technology. With a portfolio of multiple award-winning short films and TV series as well as a slate of brand new titles, the studio is expanding globally. For more information www.omens-studios.com



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VITAGEN Malaysia Nationwide Roadshow Kicks Start At IOI City Mall, Putrajaya From 23 - 27 August 2017!

Better health which means the ability to take care of ourselves better so that we can achieve our full potential. With that in mind, pioneer of the industry and custodian of digestive care, VITAGEN Malaysia, in conjunction with their 40th celebration, is calling all Malaysians to join them on a nationwide roadshow that kicks off at IOI City Mall, LG Centre Court, Putrajaya from 23 August to 27 August 2017, followed by two subsequent locations at Queensbay Mall, Penang and AEON Tebrau City, Johor.

This nationwide roadshow aims to educate all Malaysians the importance of a healthy gut and the role it plays in boosting our immunity, mental clarity and even our mood. While VITAGEN has always been synonymous with digestive health, and people are consuming VITAGEN on a daily basis, most Malaysians are unaware why Malaysia’s No. 1 Cultured milk drink is good for them – and that it does more than just promote good digestion.

70% of our immune system lies within the gut. Our immune system is designed to fight invading viruses, bacteria and other microbes while leaving healthy tissues alone. VITAGEN is made from fermented skimmed milk with billions of live and active cultures. These cultures are formulated to survive the journey through the gastrointestinal tract and gut to help preserve the balance of good and bad bacteria for better digestion and a stronger immune system. In short, the healthier the gut, the better chance we have of boosting our immunity to fight off diseases.

There is an internal complex ecosystem of bacteria located within our bodies that we call the microbiome. These microbiomes regulate how we feel and think by communicating signals via the vagus nerve, which connects the brain and the digestive tract. Numerous on-going studies have shown that microfauna in our intestines plays a major role in affecting our state of mind. VITAGEN helps to keep the bacterial ecosystem in our gut balanced, effectively assisting in promoting better mental clarity.

Our gut does more than just food-digestion. It also plays an important role in both our physical and emotional health. Our gut has the ability to produce most of the chemicals needed by our body that control our emotions. In fact, it houses nearly 95% of serotonin. The chemical that triggers our ‘feel good’ feelings - they are produced by the gut. These chemicals signal to our central nervous system via probiotics and if our gut contains less good bacteria, it directly affects our emotions.  

“Our nationwide roadshow demonstrates that gut facts don’t lie. Our gut is critical to overall wellbeing and by knowing how to take care of it, will help alleviate many health problems. This nationwide roadshow aims to bring to light the importance of gut health. We hope to spread this message to as many families as we can. It is also to express our appreciation to all Malaysians who have supported and believed in the VITAGEN brand and its efficacy over the last four decades,” said Poh Eng Lip, VITAGEN’s General Manager.

Members of the public can expect to participate in a series of fun and educational activities that promote the three key benefits of a healthy gut – better immunity, sharper mental clarity and a positive emotional state. The highlight of this nationwide roadshow will be a maze shaped in a VITAGEN bottle, illustrating in a fun way on how we can all learn to navigate our way to better gut health with VITAGEN. Such an educational and fun Vitagen roadshow that not to be missed! Mark the date! 

All variants of VITAGEN contain billions of live, active cultures of Lactobacillus acidophilus and Lactobacillus casei for better digestion and a stronger immunity. VITAGEN Regular is made with wholesome milk and real fruit juice with no preservatives for a great fruity taste that is well-loved by everyone. VITAGEN Less Sugar has a lower sugar content, specifically produced for those who are looking to lower their sugar intake but would still like to enjoy the many health benefits the brand offers. 

VITAGEN Less Sugar was recently awarded the Healthier Choice logo under the Ministry of Health. VITAGEN Collagen is made with the same wholesome goodness of live, active cultures with the infusion of Marine Collagen peptides and prebiotics for youthful, glowing skin. Two bottles of VITAGEN is all you need to provide your body with its daily intake of healthy bacteria. 

For more information on the VITAGEN roadshow or upcoming events, 
Website : www.vitagen.com.my


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