Exciting Guardian’s Outstanding Brands
Award 2017 (OBA) - the 17th edition of its highly popular
annual award for health and beauty brands were unveiled at a media briefing
today.
The annual award, first introduced by
Guardian Malaysia in 2000, has been premised on connecting its millions of
shoppers to all its business partners and brand owners, by having the shoppers
vote for the most outstanding brand.
Ms Christina Low, Marketing Director of
Guardian Health and Beauty Sdn Bhd said: “The Outstanding Brands Award is our
way of celebrating with our business partners and giving recognition to brand
excellence.”
She said that since it was launched 16 years
ago, the Award has grown in popularity among Guardian’s shoppers, who look
forward to getting their say and having the chance to win attractive prices.
“Needless to say, the Award has also
evolved in keeping with changes in lifestyle, spending and shoppers’ trends.
This year, the OBA will be conducted entirely in digital format. This means,
all voting will be done online,” she added.
Mouse mommy has visit to Guardian and found
out many ongoing promotion as well in the store.
For OBA 2017, a total of 200 brands will be vying for 60 categories
ranging from hair care, face care, cosmetics, hygiene, supplements, medication,
mother and child products, and many more. There will be one most preferred
brand award for each category.
For shoppers, they stand a chance to win
one of the 50 prizes, totalling RM25,000 in Guardian vouchers. The prizes are
as follows:
- Five
(5) grand prize of RM1,500 each
- Five
(5) first prize of RM1,000 each
- Fifteen
(15) second prize of RM500 each, and
- Twenty
five (25) consolation prize of RM200 each.
Christina said: “What we have created is a
simple, easy and customised voting platform. At the same time, the sets of
questionnaire would enable both Guardian and our partners to better understand
brand preference behaviour, as well as give us an insight into demographics and
segmentation of shoppers.”
“By connecting our shoppers throughout the country with the brands, and
helping them to gain a deeper understanding of their customers’ need, we are
contributing to the brand owners’ investment in relationship building with
their customers,” she added.
To
be eligible to cast their votes, shoppers are required to spend at least
RM10 at the store or online for any items.
The contest is open to those aged 18 and above. As proof of purchase,
shoppers must keep the original Guardian receipt which contains the tax invoice
number, store code number, date of purchase and purchase amount.
Simple and easy way to win cash
prize!
1) Any purchase of RM10 at
Guardian nationwide.
2) Vote
your favourite brand via http://m.me/GuardianOBA
3) Must
keep safe of the original receipt as proof of purchase.
Good
Luck to all and mouse mommy too! Haha!!
For more information
and full details of the OBA and contest,
Website
: www.guardian.com.my
Facebook
: https://www.facebook.com/GuardianMalaysia/
