Mouse Mommy Treats

‘A Brighter Future with TOP’ Campaign To Support Charity Homes Children To School!

Friday, November 24, 2017

Head to your nearest Giant, get yourself any of our TOP products including our TOP Lite and TOP Day Fresh softeners from November 13 to December 13, 2017, and know that you are giving a child the opportunity to fit in better with their peers, and to engage better at school, through the ‘A Brighter Future with TOP’ campaign”!

Children from the following charity homes will be receiving a complete school kit each, including shoes and socks.

TOP, the No.1[1] brand in Peninsular Malaysia in Detergent category, is back for the third consecutive year with its ‘A Brighter Future with TOP’ or ‘Cerahi Kehidupan Bersama TOP’ fundraising campaign to provide back-to-school necessities for children from selected care organization, nationwide.

Over the past two years close to 1,000 children from care organizations have received a full kit of school uniforms, as well as shoes and stationery. This year the brand is aiming to provide another 400 children with a full school kit, including shoes and socks, each so that they can start the year on a level playing field for a brighter future.

The campaign aims to collect more than RM40,000 in funds that will be used to purchase school uniforms for children aged between 7 to 17 years old from 18 new homes across 10 states in Malaysia.

TOP will be collaborating with leading retailer, Giant which has more than 150 stores across Malaysia to encourage more people to support the campaign to offer these children a brighter future.

The campaign will see 30 sen from the sales of any TOP products from November 13 to December 13, 2017 contributed through all Giant outlets nationwide channeled to the ‘Cerahi Kehidupan Bersama TOP’ fund.

The campaign has two simple objectives, namely to gift these children with new uniforms that they can take pride in, that can motivate them to achieve more by boosting their self-confidence and self-esteem; and to educate them on the importance of a hygienic lifestyle, including caring for their clothing so that they are clean and hygienically laundered.

TOP, the No.1[2] brand in Peninsular Malaysia in Detergent category, developed by LION Corporation Japan is well-known for championing the concept of hygienically clean living to encourage cleaner laundry, more comfort and a better sense of well-being through its continuous innovative breakthrough Japan technology.

Last year, the brand introduced its TOP Micro-Clean Tech with Anti-Sebum innovation that has given users in tropical climates such as Malaysia a practical solution to the problem of ground-in sweat and sebum.

Sebum or body oil is naturally secreted by our body, especially in our hot humid weather. These invisible stains leave visible impact on our clothing. Sebum often gets trapped deep in the fabric core that ordinary detergent does not remove well causing white clothes to turn yellowish and even coloured clothes to look dull. The trapped sebum is also a nutrient source for bacteria, which can result in unpleasant odour even in clothes that have been washed.

TOP Micro-Clean Tech with Anti-Sebum innovation reaches deep into the fibre core to pull out trapped sebum and sweat molecules effectively.

Malaysian consumers have embraced TOP Micro-Clean Tech for its ability to remove both visible stains and invisible stains such as those caused by sebum and sweat, in keeping with the brand’s tagline of ‘It’s not clean until it’s micro clean!’. TOP Micro-Clean Tech users enjoy cleaner laundry for a happier and healthier lifestyle.

The TOP Micro-Clean Tech with Anti-Sebum range includes all the functionality that TOP is renowned for including its anti-malodour, anti-mite dust, and antibacterial properties; while the Blooming range includes all these functionalities with FreshCare™ fragrance technology for up to 30 days freshness after washing.

Southern Lion Sdn Bhd Senior Marketing Manager, Carmen Foo explained that the brand has seen the benefits that the contribution of new uniforms has had on children; and the acceptance and support of the campaign among consumers, business partners and TOP’s staff.

“When we began the ‘A Brighter Future’ campaign we saw a need among these children, and set out to help them. Along the way, we found that our users and retail partners were as invested, willing and eager to participate, every year, because of our shared belief that it was making a difference. We have received many messages of thanks and appreciation from the children who received the uniforms. Our thanks to all consumers and retailers who have and are working with us to make this campaign possible,” Ms Foo said.

“We are glad to provide a platform to more people to support the community they live in, while giving them the innovation and benefits of our products in return, always with the purpose of motivating more children to enjoy a brighter future. Our thanks to all the TOP users who have supported this campaign into its third year,” Ms Foo added.

As a household essential for many Malaysians families, TOP shares the values of community sharing, the emphasis on education and caring for the community that shape Malaysia.

To find out more please about the ‘A Brighter Future with TOP’ campaign,

Website : http://www.southernlion.com.my

Customer Care Line : 1800-88-0133

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Prizes Worth RM53,000 To Be Won Via Ayam Brand™ Racing-To-Space In Malaysia!

Ayam Brand™ is reaching for the stars as it celebrates its 125^th anniversary, with its first ever Racing-To-Space campaign that highlights its star products in the context of its on-going regional sustainability efforts. What the world looks like from above? Get the answer via Ayam Brand Racing-To-Space video!

This household favorite famed for its wide range of healthy and convenient, preservative-free and no-added MSG canned products, is defining what it means to be sustainable and innovative in its longevity, eco-consciousness and commitment to communities.

The theme for its 125^th anniversary celebration of We Care, We Are Family was clear as the brand shared high altitude footage taken from a launch in Kahang in the state of Johor in Malaysia. Footage was compiled from up to a height of 29,000m above sea level, allowing for stunning views across the region that encompassed Malaysia, Singapore and Indonesia.

The Ayam Brand Racing-to-Space contest saw four high altitude balloons with specially designed rigs released with four Ayam Brand stars, namely Sardines in Tomato Sauce, CannedTuna, Baked Beans and Coconut Milk, attached. The objective of the race was to discover which of these classic Ayam Brand products would be the first to reach the highest altitude, while providing millions of Ayam Brand consumers with stunning aerial views of the region.

To ensure that footage could be captured at the freezing temperatures, and ultra-low pressure of high altitude conditions, Ayam Brand also designed its own innovative camera casing.

A special screening of the Ayam Brand Racing-to-Space video was held at the GSC Premiere Class Cinema at the Gardens Mall for members of the media for the full-screen effect of the Ayam Brand Racing-to-Space, followed by the screening of a blockbuster movie.

The Ayam Brand Racing-To-Space contest will be held from November 20^th to December 1^st, 2017 and individuals can register at http://www.ayambrand.com.my/racing-to-space to participate. Contestant will be required to watch two short videos of footage from the balloons to find the answers to which balloon FIRST reached an altitude of 12,000 meters, which balloon went the highest, one question about Ayam Brand™, and to craft a short slogan on the brand as a tie-breaker.

The contest will commence simultaneously in Malaysia, Singapore, Vietnam, Thailand, Australia, China, Japan and France. For Malaysia, there will be 1,000 Ayam Brand gift sets and 5 VR goggles to be won with the prizes valued at RM53,000! Lucky winners of the VR goggles will be able to watch the Ayam Brand™ Racing-To-Space video in in 360-degree surround for a thoroughly immersive experience.

According to Ayam Brand Group Marketing Director, Mr Herve Simon, the Racing-to-Space campaign was conceived as a celebration of the regions that have contributed to Ayam Brand’s longevity; and to have a visual record of the region from high above for those who have not been in an airplane as well as for future generation, to encourage greater environmental awareness and consciousness.

“Ayam Brand has become a part of so many peoples diets in this region over 125 years. Even for those of us who work with Ayam Brand, we are amazed at the longevity of the brand, and that it continues to innovate, and has become greener, more caring and more connected with the community as it matures.”

“When we conceived the Racing-To-Space campaign it was to share the beauty of this region with more people, in line with our 125^th year theme of We Care, We Are Family. As we worked on it, the World Wide Fund for Nature (WWF) also shared our interest in this project as a way to raise environmental awareness, so that people become more conscious of how their consumptionhabits can affect the environment. Ayam Brand is proud to be part of this beautiful region!” Mr Simon said.

Also present was Denise Westerhout, Lead for the Sustainable Markets Programme of WWF-Malaysia, who commended Ayam Brand on its adoption of eco-conscious strategies.

“The environment is an eco-system that we need to safeguard. The action of individuals and corporates can have a huge impact on the legacy we leave for future generations. Ayam Brand is contributing to the conversation through this educational and informative Racing-To-Space campaign,” said Westerhout.

Recently, Ayam Brand was recognised as a leader by the World Wide Fund for Nature in its Palm Oil Buyers’ Scorecard – Malaysia and Singapore 2017 for usage of certified sustainable palm oil. The brand switched to sustainable palm oil in 2010, and became one of the few local companies to make this commitment.

The company has numerous on-going sustainability initiatives to become environmentally greener and cleaner towards providing healthier and more responsibly sourced canned food choices to its consumers including pledging to have all buildings and factories Green Mark certified before 2030; and reducing of energy consumption by 25 to 33 percent with the installation of 1.4 Megawatt solar panels on the roofs of six of its Malaysian facilities. State-of-the-art sensors and software will allow the monitoring and control of energy consumption in real-time at these office and production facilities.

“Ayam Brand™ is all about sustainability. We’re in it for the long-haul, be it in innovation and longevity, community care, going green and customer satisfaction. Now we have taken the lead among retail brand in the Racing-To-Space as well,” said Mr Simon in closing.

For more information on Ayam Brand™,

Website : www.ayambrand.com.my

Facebook : https://www.facebook.com/AyamBrand.Recipes

Contest : http://www.ayambrand.com.my/racing-to-space

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Appeton's Dream Big Campaign With Astronaut Datuk Dr. Sheikh Muszaphar !

Thursday, November 23, 2017

Appeton, one of Malaysia’s top pharmaceutical brands, launched its repackaged ‘A-Z Vitamin C’ range today, alongside Deputy Minister of Science, Technology and Innovation, YB Datuk Wira Dr. Abu Bakar Mohamad Diah, and its brand ambassador, Datuk Dr. Sheikh Muszaphar, at One Utama Shopping Centre amidst a throng of Saturday morning shoppers.

Having been around for more 30 years, Appeton has always championed kids. It understands that kids truly are the future; however, they first need to be protected to stay healthy, to unleash their true potential. It also believes that kids need to be encouraged, inspired and nurtured from a young age – to think outside of the proverbial box.

When the brand decided that it was time for its ‘A-Z Vitamin C’ range to undergo a facelift, they naturally did what most brands do – conduct an in-depth research. Not surprisingly, it found that most parents – their core demographics – still want their kids to be doctors or lawyers despite the multitude of options offered by tertiary institutes locally, or around the world. In their opinion, these two professions are the pinnacle of pride, professionalism and prestige.

Based on the results, the brand decided to incorporate caricatures of these two noble professions, alongside that of an astronaut to highlight to kids that they can, and should always, dream bigger. ‘Being a doctor or lawyer is a great achievement – but why stop there? Kids can aspire to be doctors or lawyers who are also astronauts. They just need to be encouraged to not confine themselves to the status quo,’ says Cheah Ming Loong, Chief Operating Officer of Kotra Pharma.

It is this ‘big idea’ that led Appeton to collaborate with Malaysia’s first astronaut, Datuk Dr. Sheikh Muszaphar. As the first, and as of now, only Malaysian astronaut to fly into space, Datuk Dr. Sheikh Muszaphar is the perfect spokesperson for Appeton’s A-Z Vitamin C Dream Big Campaign – he’s worked hard to become a doctor, without giving up on his dream of becoming an astronaut.

As an orthopaedic surgeon, Datuk Dr. Sheikh Muszaphar understands the importance between being healthy and staying protected, to achieve goals that one sets for oneself. As a young kid, he was always fascinated with space travel. He was lucky that his parents were encouraging of his dream from the get-go; they nurtured and supported him along the way, and made sure that he was healthy, and stayed protected throughout his childhood.

‘Datuk Dr. Sheikh Muszaphar is a trailblazer who has inspired many with his drive, determination and constant innovation, without alienating his core beliefs. We wanted to tap into his backstory, as much as his achievements, to drive the message through to our core customers, which is how the collaboration came about,’ added Cheah.

As part of Appeton’s Dream Big Campaign, Datuk Dr. Sheikh Muszaphar and his two daughters, are featured in Appeton’s ‘Dream Big’ television commercials and billboards along selected highways around Malaysia. A cut-out of him in spacesuit, will also greet consumers at major pharmacies around the country.

The launch event saw parents and children participate in stage games, numerous quizzes, sand art, arts and craft, and alphabet puzzles. They even managed to have their photos taken with the intrepid astronaut-turned-businessman, alongside his lovely daughters, Sophea Isabella (6 years old) and Sophea Natasha (4 years old).

Speaking to reporters at the event, Datuk Dr. Sheikh Muszaphar said, ‘I have been aware of the Appeton brand for as long as I could remember. They’re known for championing kid’s health; and as a doctor, health is the core of my profession, and is therefore, close to my heart.

As kids, we always think we are invincible – that nothing can happen to us. But we do fall sick sometimes and catch colds, flu, and other common ailments. What I realised, from a very young age, was that when we take care of ourselves, be it through exercise, food, or other things, we allow ourselves to have a lot more fun. Our energy levels are up, and we can keep striving to do the things we enjoy.

Mouse mommy agree for that and give Appeton A-Z Kid’s Vitamin C and Appeton Multivitamin Lysine with prebiotics for my two boys MR and MH in daily basis to keep them healthy. MR loves the star shape of the Appeton Multivitamin Lysine with prebiotics while MH loves the Appeton A-Z Kid’s Vitamin C with blackcurrant flavor. Kids healthy, mouse mommy happy!

As a father to two young daughters, and now, twin boys, I try my best to make sure that my kids stay healthy and protected, so that they can go out and discover what the world has to offer. Therefore, when Appeton approached me about this campaign, I saw the synergy right away and said yes. Let’s face it, all parents want the best for their children – I hope that my involvement in in Appeton’s Dream Big Campaign will inspire children to ‘Dream Big’, and remind parents to keep them healthy and protected, so that they can reach for the stars.’

In today’s healthcare business environment, with continuous increase in competition and accelerating change, Appeton remains firm in its quest of fulfilling demands for quality healthcare products at competitive cost. Applying a unique combination of industry expertise and solutions with the right concept, Appeton strives to bring the best in quality to all those it comes in contact with.