Appeton, one of Malaysia’s top pharmaceutical
brands, launched its repackaged ‘A-Z Vitamin C’ range today, alongside Deputy
Minister of Science, Technology and Innovation, YB Datuk Wira Dr. Abu Bakar
Mohamad Diah, and its brand ambassador, Datuk Dr. Sheikh Muszaphar, at One
Utama Shopping Centre amidst a throng of Saturday morning shoppers.
Having been around for more 30
years, Appeton has always championed kids. It understands that kids truly are
the future; however, they first need to be protected to stay healthy, to
unleash their true potential. It also believes that kids need to be
encouraged, inspired and nurtured from a young age – to think outside of the
proverbial box.
When the brand decided that it was
time for its ‘A-Z Vitamin C’ range to undergo a facelift, they naturally did
what most brands do – conduct an in-depth research. Not surprisingly, it found
that most parents – their core demographics – still want their kids to be doctors or lawyers despite
the multitude of options offered by tertiary institutes locally, or around the
world. In their opinion, these two professions are the pinnacle of pride,
professionalism and prestige.
It is this ‘big idea’ that
led Appeton to collaborate with Malaysia’s first astronaut, Datuk Dr. Sheikh
Muszaphar. As the first, and as of now, only Malaysian astronaut to fly
into space, Datuk Dr. Sheikh Muszaphar is the perfect spokesperson for Appeton’s A-Z Vitamin C
Dream Big Campaign – he’s worked hard to become a
doctor, without giving up on his dream of becoming an astronaut.
As an orthopaedic surgeon, Datuk
Dr. Sheikh Muszaphar understands the importance between being healthy and
staying protected, to achieve goals that one sets for oneself. As a young kid,
he was always fascinated with space travel. He was lucky that his parents were
encouraging of his dream from the get-go; they nurtured and supported him along
the way, and made sure that he was healthy, and stayed protected throughout his
childhood.
‘Datuk Dr. Sheikh Muszaphar is a
trailblazer who has inspired many with his drive, determination and constant
innovation, without alienating his core beliefs. We wanted to tap into his
backstory, as much as his achievements, to drive the message through to our
core customers, which is how the collaboration came about,’ added Cheah.
As part of Appeton’s Dream Big Campaign,
Datuk Dr. Sheikh Muszaphar and his two daughters, are featured in Appeton’s ‘Dream Big’ television
commercials and billboards along selected highways around Malaysia. A
cut-out of him in spacesuit, will also greet consumers at major
pharmacies around the country.
The launch event saw parents and
children participate in stage games, numerous quizzes, sand art, arts and
craft, and alphabet puzzles. They even managed to have their photos
taken with the intrepid astronaut-turned-businessman, alongside his lovely
daughters, Sophea Isabella (6 years old) and Sophea Natasha (4 years old).
As kids, we
always think we are invincible – that nothing can happen to us. But we do fall
sick sometimes and catch colds, flu, and other common ailments. What I
realised, from a very young age, was that when we take care of ourselves, be it
through exercise, food, or other things, we allow ourselves to have a lot more
fun. Our energy levels are up, and we can keep striving to do the things we
enjoy.
Mouse mommy agree
for that and give Appeton A-Z
Kid’s Vitamin C and Appeton Multivitamin Lysine with prebiotics for my two boys
MR and MH in daily basis to keep them healthy. MR loves the star shape of the
Appeton Multivitamin Lysine with prebiotics while MH loves the Appeton A-Z
Kid’s Vitamin C with blackcurrant flavor. Kids healthy, mouse mommy happy!
As a father to two young daughters,
and now, twin boys, I try my best to make sure that my kids stay healthy and
protected, so that they can go out and discover what the world has to offer.
Therefore, when Appeton approached me about this campaign, I saw the synergy
right away and said yes. Let’s face it, all parents want the best for their
children – I hope that my involvement in in Appeton’s Dream Big Campaign will
inspire children to ‘Dream
Big’, and remind parents to keep them healthy and protected, so that they
can reach for the stars.’
In today’s healthcare business environment,
with continuous increase in competition and accelerating change, Appeton
remains firm in its quest of fulfilling demands for quality healthcare products
at competitive cost. Applying a unique combination of industry expertise and
solutions with the right concept, Appeton strives to bring the best in quality
to all those it comes in contact with.
For more information about Appeton,
Website : www.appeton.com
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