Mouse mommy was so exciting to join
this Max Factor Beauty House Grand Launch! Congratulations that Max Factor is
available in Watsons Malaysia now!
One of the most notable icons in the cosmetic industry Max Factor is now available in
Malaysia. Held at one of the finest heritage building - Lot 10, Jalan Tangsi, the brand
celebrated its launch with The Max Factor Beauty House pop up, and unveiled its
official brand ambassador Lisa
Surihani where some 150 guests were invited for an uplifting and
inspiring evening of #UnlockingRealWomen.
Such an inspiring evening of
#UnlockingRealWoman ! Nowadays, women are busy with multitasking tasks and
challenges in life. Every women has her own profession, family commitments and
social responsibility. Same goes to mouse mommy as well.
“We are excited for the arrival of Max
Factor in Malaysia after its incredible success in the rest of Asia. As a
pioneer in the beauty industry, the brand has always played an important role
in uplifting women to embrace their identity through self-expression. We hope
the brand will resonate with women everywhere as we believe that every woman
should be given the chance to feel empowered”, said Pink Fong, Marketing
Director at Coty Malaysia.
In conjunction with the launch, the
brand also revealed the #UnlockingRealWomen campaign
— collaboration with an incredible group of influential women such as Kavitha
Sidhu, Ling Oo, Raja Nadia Sabrina and Max Factor
Malaysia’s newly appointed ambassador, Lisa Surihani.
“Lisa’s personality showcases a
connection to the brand that will bring a new spark of inspiration and help
translate our newly repositioned brand vision. Her life story also relates
closely to the #UnlockingRealWomen campaign,
which makes this partnership all the more meaningful. We are thrilled to have
her on board”, said Pink Fong.
Women are incredibly
powerful in their own right but are often held to higher standards; expected to
juggle multiple roles, excel at them all and be perfect throughout — all the
while putting everything else before them.
#UnlockingRealWomen seeks to explore the multiple
roles that women have in family, society and industry and celebrates their
strengths, unique abilities and unlimited potential. Ultimately, the campaign
is all about celebrating women and their powerful life experiences, and a
reminder that beauty goes beyond gender roles.
Totally agree with it! Mouse mommy is also having multiple roles and
responsible either in work, family or personal life.
Mouse mommy was excited to try out the
Max Factor cosmetic range. The Max Factor liquid foundation is WOW me with 14 colour palettes
that cater for different skin tone for ladies. Awesome!
Lisa, Kavitha, Raja Nadia and Ling are the epitome of women who, despite their success, have been
defined by societal roles and expectation as a public figure, mother and
wife. They each have had their own aspirations growing up but due
to their responsibilities and family commitments, have had to put their
ambitions aside.
Lisa has had a successful career in
the entertainment industry since young but has always wanted to be a
dancer; Raja Nadia is
a successful blogger and founder of her own fashion label but behind her busy
lifestyle, she aspires to live a better, healthier life; Kavita’s career took off with her
first Milo commercial at 15 years old before going to Paris to pursue a
modelling career but dreams of becoming a singer; while jewelry designer and
gemologist Ling worked
hard every single day of her life to start her own jewelry line but longs to
start a family and become the ultimate homemaker.
Watch the 4 women who live
their lives in the public eye unlock their dreams and aspirations to those
closest to them here.
Max Factor is also partnering exclusively
with Watsons in bringing the brand’s legacy and makeup artistry to Malaysia and
is available in selected Watsons outlet and online stores nationwide.
“This is definitely another milestone
for us to partner up with such a reputable international make-up brand founded
at the beginning of the 20th century with great heritage value.
Max Factor is definitely in line with our values as we always strive to provide
our customers a wide array of choices. With this partnership, we hope to hope
to have more positive response”, said Caryn Loh, Managing Director at Watsons
Malaysia.
In celebration of
the #UnlockingRealWomen campaign,
the brand pays tribute to women everywhere with The Max Factor Beauty
House — an
homage to their unique strengths, identities and aspirations through 7
different rooms — Her Patio; Her
Living Room; Her Dining Room; Her Bathroom: The Virtuous Room; Her Bedroom; Her Powder Room and Her Gallery Room — each adorned
with symbols of inspiration and empowerment.
While women want to
be acknowledged beyond their gender roles, they still value what is important
to them such as family, friends, career and personal growth. Representing the everyday woman and their powerful journeys, The Max Factor Beauty House encompasses these elements in
their lives and celebrates their deepest hopes and dreams.
Everyone has a dream.
What is yours?
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