Mouse Mommy Treats: healthy

Malaysia has the highest rate of diabetes in Asia, and more effort is required to both understand the root cause of this problem and engage high-risk individuals at the grassroots level to improve the prevention, diagnosis and management of this disease.

In support of the Ministry of Health’s on-going war against diabetes, Ascensia Diabetes Care, the world’s leading provider of solutions for diabetes care, has been spearheading a unique campaign aimed at reaching out to communities within the Klang Valley to promote the pro-active prevention and management of diabetes. At the same time, the campaign also aims to gather better insights into why Malaysians have an apathetic attitude when it comes to diabetes.

The six-month campaign called ‘#DriveAgainstDiabetes’ was conducted in collaboration with Diabetes Malaysia. At the heart of the campaign is a full-size 44-seater passenger bus unit that will travel to various high-traffic locations throughout the Klang Valley.

The bus carries a team of trained individuals from both Diabetes Malaysia and Ascensia, who will provide free blood sugar check-up and engage members of the public with a host of interactive activities such as games and contests centered around diabetes with attractive giveaways.

The campaign is designed to educate people on diabetes symptoms, prevention and management. As an important part of the campaign, participants are also being asked to fill out a survey, aimed at acquiring better insights into urbanites' mindset in relation to diabetes.

Maximilian Lim, Business Manager of Ascensia Diabetes Care Malaysia, said “#DriveAgainstDiabetes" is Ascensia Diabetes Care Malaysia’s initiative in Malaysia to support the on-going War on Diabetes.”

“We understand that Malaysians are both well-educated and well-aware of the disease but are not taking proactive efforts to prevent the disease or get diagnosed. We want to understand why, so that we can provide ways to overcome these barriers to better prevention.”

“At the same time, as a world-renowned diabetes care solutions provider, we also want to drive home the message that Accuracy, Balance, and Commitment are the key elements to preventing or managing this condition effectively in at-risk Malaysians and those who have diabetes," he added.

‘#DriveAgainstDiabetes’ campaign started in January 2019 and will stop at 20 locations in total. To date, the campaign has successfully engaged more than 11,000 people from selected venues in Kajang, Kepong, Bangi, Semenyih, Bangsar, Petaling Jaya Town, Kuala Lumpur City Center, Puchong, Klang, Selayang, Shah Alam, and Ampang.

Prof Datuk Dr. Ikram Shah Ismail, President of Diabetes Malaysia, added, “It is essential that all Malaysians, including those living with diabetes, learn how to detect the early signs of this condition and manage their lifestyle effectively.”

“Diabetes Malaysia will continue to support initiatives like ‘#DriveAgainstDiabetes’, which we are confident will drive more Malaysians to take charge of their own lives and encourage their loved ones to do the same, especially during this festive period," he concluded.

‘#DriveAgainstDiabetes’ campaign also conduct a Malaysian Health Status Survey for the community to participate. Research survey link : https://research2.ipsosinteractive.com/mriweb/mriweb.dll?i.project=S19008930

It is available in 3 languages and the closing date for the survey is on 15 July 2019. Thank you for participating.

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<<GIVEAWAY>>

#DriveAgainstDiabetes Bayer Contour Plus Blood Glucose Monitoring System Giveaways!

1) FILL UP the ‘#DriveAgainstDiabetes’ campaign research survey : https://research2.ipsosinteractive.com/mriweb/mriweb.dll?i.project=S19008930

2) SHARE this post with #DriveAgainstDiabetes #ContourAscensia #MouseMommyTreats

3) TAG 2 friends.

4) Good Luck!

Prizes : 1 set of Bayer Contour Plus Blood Glucose Monitoring System for 2 winners!

Giveaways period : 02 July 2019 – 15 July 2019.
Giveaways announcement : 17 July 2019 ( Wednesday )
Prizes collection : 18 July 2019 – 31 July 2019 ( Self collection or representative is allow at Petaling Jaya within working hours ).

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Interested to get more information on #DriveAgainstDiabetes,

Website : https://contourmy.com/home

Facebook : https://www.facebook.com/ContourAscensia/

Instagram : https://www.instagram.com/contour_ascensia/

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Guardian Malaysia which is on a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ held its third semi-final round in Shah Alam today for the Central region.

After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.

The FOUR finalists from the Central region were:

1. Alwizah Al Yafii Binti Ahmad Kamal

2. Karyll Chee Kar-Yee

3. Nur Aimi Binti Abdul Ghani

4. Nurul Ezzaty Binti Hasbullah

Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from Kuala Lumpur, was very happy and very surprised to be picked as a finalist.

“I really thought I did not stand a chance against such an accomplished group of semi-finalists who were so beautiful, so young, so confident with so much energy, from different walks of life and who mostly held professional jobs. So this win was really unexpected for me and I still can’t believe it. I’m so happy,” she said.

Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being healthy especially now when women say they don’t have time to keep healthy because of work commitments.

“I want to be an ambassador for health and beauty because this is my passion,” she added.

Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on working until she is in her nineties so keeping healthy is very important. And being the oldest semi-finalist in the Central region she feels she is on her way to achieving that goal.

Alwizah who didn’t have time to prepare for the contest due to her busy work schedule and mundane duties as a mother also said that she applauded Guardian for conducting this search because it shows that the ordinary women such as young working mothers and working women can be healthy and beautiful as well.

“We are not superstars, movie stars or celebrities. We want to show that we are normal women with normal problems and yet we can strive to be healthy and beautiful at the same time.”

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.

The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.

“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors.

Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said: “While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.

Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.

One hundred (100) shortlisted participants will be selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L'Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian.

For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

More details of the search #guardianmy #FACEofguardianMY, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

Interested to get to know more about offers at Guardian Malaysia,

Website : https://www.guardian.com.my/

Facebook: https://www.facebook.com/Guardianmy/
Instagram : https://www.instagram.com/guardianmy/

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