Guardian Malaysia CSR | Keeping Kids Clean And Healthy Everyday

Guardian Malaysia announced a new nationwide community service programme, “Together, Keeping Kids Clean and Healthy” aimed at helping children from low income families stay clean and, consequently, healthy. As part of its #guardiancares initiative, the programme which will start on 15 December 2022, will provide children from low income families with hygiene products, in particular, body wash.

 

Anna Ng, Brand Marketing Director, Southeast Asia, Guardian, said:

 

“At Guardian, we believe that everyone deserves to feel clean and healthy.  It is a basic human right.  It should not be a luxury or privilege, especially for children.  Children from low income families are especially vulnerable because these families do not have the resources, especially post Covid-19, to be able to buy hygiene products when their priority is to buy food to feed their children.   The rising cost of living further exacerbates these difficulties when you factor in other major expenditures such as transportation, education, rent, and mortgages.

 

“Yet keeping children clean and healthy remains vital when, for example, we saw cases of hand, foot and mouth disease (HFMD) this year rise 20-fold compared to last year with children the most affected.  And with our recent experiences with Covid-19, keeping good hygiene especially good hand hygiene remains a very important tool in preventing the spread of infectious diseases such as Covid-19.”  

 

“Apart from that, we also truly believe that when a child is clean and smells nice, it boosts his self-esteem and improves his mental well-being too.” added Ng.

 

To mark the launch of this campaign in Malaysia today, 200 school children from Primary One classes of Sekolah Kebangsaan Bandar Sri Damansara 1, received 2 bottles of one litre body wash and 100ml bottles of body wash and a Guardiancares Bear each,  In addition 800 Primary Two to Six children received one bottle of 1Liter body wash.  The school children will also get a #guardiancares eco-bag with hygiene posters detailing the correct way to wash their hands and body during bath time.

 

 

The Guardiancares Bear will be on sale at Ringgit Malaysia Thirty only, at all Guardian stores throughout Malaysia and through Guardian’s online store and the Guardian mobile app.  All proceeds from the sale of Guardiancares Bears will go to the #guardiancares fund to support the bath care needs of underprivileged children in Malaysia. 

 

At the launch, Guardian team members also pitched in to help finish a mural inspired by Haris Rashid at the school depicting the importance of keeping healthy and clean.

 

Ng added:  “Through this programme, we are targeting to provide 20 million baths to underprivileged children not only in Malaysia but in other South East Asian countries, namely, Singapore, Indonesia, Cambodia and Vietnam.

 

“This initiative is a region-wide Guardian community service programme covering five  countries with each country working with a local Non-Governmental Organisation (NGO) so that our contributions will reach the intended children. In Malaysia, Guardian will work with Yayasan Perintis Malaysia who will help distribute these bath care products and identify the child recipients on behalf of Guardian.  We will be focussing on children aged of 12 years and below from B40 families who live in low-cost flats and low-cost houses near the schools.

 

“Additionally, for every one litre of Guardian bath care product sold in Malaysia, 15 sen will be donated to buying bath care products for these underprivileged children. So we hope our customers will support our community service effort by buying Guardian bath care products,” Ng said. 

 

The #guardiancares initiative is a sustainability initiative focused on caring for the health of its customers and the community that Guardian operates in.  

 

“We would like to inspire and empower customers to make healthy and sustainable choices when it comes to choosing the health and beauty brands they trust at Guardian.  At the end of the day, we want our customers to ‘care’ about what they buy.  We believe that beauty begins from the inside.  By choosing to care, together we can make a difference,” Ng concluded.

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Guardian Gaya Squad 5th Birthday | Guardian Introduces New And Exclusive Brands For 55th Anniversary Celebrations

Guardian Malaysia today introduced a slew of new and exclusive brands in conjunction with its 55^th Anniversary in October 2022.

“What started with a modest 200 square feet of trading space inside the Weld Supermarket, has over the last 5 decades become the leading pharmacy, health and beauty retail chain in the country, that has been voted the number one Malaysian-grown retailing brand at the recent 2021 Putra Brand Awards.  

Today, Guardian has more than 520 stores all over the country, and a booming e-store and an app that is accessible 24/7,” said Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd.

“Today, as part of our 55^th Anniversary celebrations, we are introducing 24 new arrivals to our stores and to our Guardian Gaya Squad members.  

These new and exclusive brands cover various product segments which include skincare, make-up, hair care, health and beauty.

“Furthermore, in conjunction with our 55^th Anniversary celebration, Guardian will be offering fantastic promotions and offers from now until 30^th October 2022.  

In fact, we have 1,000 products that have a 55% discount on the 2^nd item bought and many, many other promotional offers too,” added Teo.

Guardian’s Gaya Squad were given a special preview on the new and exclusive brands on offer today in a special event to mark the 5^th Anniversary of its formation.

The Guardian Gaya Squad movement, an initiative by Guardian Malaysia to build relationship with customers through social mediais now a key delivery channel for customers to access ideas and information for smart and healthy living.

“The Guardian Gaya Squad initiative which was launched five years ago is now widely accepted by our customers as a channel for the latest in health and wellness trends and products,” 

“We started the Guardian Gaya Squad as an important channel for the various new international and local brands that we sell instore to educate and raise awareness about their brand to our customers via the social media influencers that we invite to these sessions,” said Teo.

 

These Gaya Squad sessions are small and intimate gatherings where the social media influencers invited, have a unique opportunity to touch, feel and try the brand products and more importantly ask all questions that they need to ask to know the brand better.  

So that in the end, whatever reviews they post on social media for their readers and our customers will be an informed and educated piece of information that is accurate and useful.     

“In this way, our customers learn more about the brands that we stock,” added Teo.

“It is really a win-win initiative for our customers who will get more in-depth info about the latest health and beauty brands in the market and the latest trends while our brand owners get brand exposure to raise the customer awareness,” Teo said.

“As part of our 55^th Anniversary celebration we are proud of what we have achieved over the years and will continue to work harder because we are committed to help our customers afford a healthy and beautiful life – everyday,” concluded Teo.

Interested get to know more about Guardian Malaysia,

Facebook: https://www.facebook.com/Guardianmy/

Instagram: https://www.instagram.com/guardianmy/

YouTube: https://www.youtube.com/c/GuardianMYHealthyBeauty

Telegram:  @GuardianMY

#GuardianMYApp

#No1StoreMalaysia

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Eczema Awareness Month With Buds Organics X POKOKS

 

A baby’s skin is an extremely important and delicate organ that requires the best protection from the outside world. Babies also feel at their most comfortable when their skin is healthy and moisturised. Therefore, full attention and specific care is required for babies and their skin, to ensure the little ones are happy and cheerful. However, many babies also suffer from sensitive skin which calls for parents to go the extra mile for their little bud, especially when it comes to eczema. This also leads to parents enduring a range of psychological effects, including anxiety and lack of sleep, in a bid to find solutions to provide relief for their precious ones. 

Eczema is an ongoing skin problem that causes dry, red, itchy skin, with almost one in five children affected by this. In conjunction with Eczema Awareness Month, Buds Organics aims to provide Malaysian parents with the solutions needed for complete organic management of sensitive and dry skin, with a steroid-free and certified organic range of effective and gentle products. 

This includes two new additions to its Buds Super Soothing Organics range: the Super Soothing Deep Moisturising Cream and Super Soothing Intensive Repair Cream.

The Buds Super Soothing Organics range is developed specifically for babies and kids with severely dry and sensitive skin. The range provides complete care that goes beyond moisturisation and steroid free. The collection now offers a complete range of eczema care products that consumers can choose according to the severity of their child's skin condition. Therefore, from severe, cracked skin, to itchy rashes and maintenance care after healing, there is a product with the right levels of efficacy for everyone. Formulated for different stages, the winning holistic formula of EASYclear™ + Prebiotic is completed with the following products:

Super Soothing Hydrating Cleanser: for daily cleansing and hydration. 

Super Soothing Rescue Lotion: for mild eczema, dry and sensitive skin. 

Super Soothing Deep Moisturising Cream (NEW): for recovering skin which requires daily deep moisturisation with much-needed soothing, protective and preventive abilities for keeping the skin healthy, to prevent flare-ups. 

Super Soothing Intensive Repair Cream (NEW): for severe eczema and overly irritated skin that needs intensive care and extra relief. This highly effective cream is packed with EASYclear™ + Prebiotic blend to repair and soothe acute, dry, sensitive and irritated skin. 

The EASYclear™ + Prebiotic formulation which features blends of clinically-proven plant actives, is developed on the basis of a complete treatment approach with four essential functions – to calm itchiness and soothe inflammation, to protect the skin from moisture loss and harmful bacteria, to repair and promote skin healing and regeneration, and to prevent future flare-ups by strengthening skin's health. The star ingredients used in the EASYclear™ + Prebiotic include:

Calms: Blackcurrant Seed Oil, Balloon Vine Extract, Sunflower Oil Concentrate, Aloe Vera Leaf Juice, Shiso Leaf Extract to serve as antihistamine and anti-inflammatory agent and to suppress allergic reaction. 

Protects: Totarol, Tea Tree Oil, Vitamin E, Olive Oil Extract which act as anti-bacterial agents to protect skin from harmful radicals that can disrupt skin's healing process. Meanwhile, Organic Jojoba, Organic Sunflower, Shea Butter and Sesame Oil form a protective barrier to prevent moisture loss and excessive water loss.

Repairs: Inca Inchi Oil, Argan Oil and Shea Butter Extract to promote skin recovery regeneration. 

Prevents: Prebiotic Alpha-Glucan Oligosaccharide to strengthen skin barrier, stimulate growth of friendly bacteria whilst preventing flare ups.

Additionally, all Buds Organics products are ECOCERT certified and made with natural, plant-derived ingredients with the highest quality, ethically sourced and sustainably farmed ingredients, making it safe for babies and children.

“The journey of treating sensitive skin for little ones has always been very close to our hearts, as my brother’s children were born with severe eczema. His research, development, and love for his children to help provide relief for sensitive skin was exactly what led to our very first Buds Organics range in 2004. 

Today, Buds Organics remains committed to providing the best care and protection for families dealing with dry and sensitive skin for their babies and children. We want to continue giving parents a peace of mind, allowing families to explore the world and spend precious moments together, without the worry of missing out on beautiful memories that will be forever cherished,” said Soo Siew Peng, Co-Founder and Managing Director of Buds Organics.

In conjunction with Eczema Awareness Month, Buds Organics also had a fashion show to raise awareness on effectively dealing with eczema. Fabrics play a vital role in ensuring the skin is kept comfortable all day long, with natural and breathable fabrics being the go-to option to help minimise skin irritation. 

Held on 13th October 2022, the fashion show featured kids and their parents walking down the runway dressed in POKOKS apparel. The local apparel brand is known for its take on embracing culture with modern design, using high quality fabrics to help babies and children stay comfortable throughout the day.

Buds Organics also hosted a lifestyle photo exhibition of parents with kids affected by eczema, as a way to honour their journeys while breaking the negative stigmas often associated with eczema. 

This was all part of Buds Organics’ aim to highlight families living their best, meaningful lives without being held back by sensitive skin-related issues. 

 

Celebrating Eczema Awareness Month

Eczema Awareness Month Promotion

Enjoy 50% off Buds Super Soothing Starter Kit with any purchase above RM100 on Buds Organics’ official website, Shopee Mall, and LazMall.

Get Comfortable with POKOKS

Enjoy RM20 off for The Luna Collection range of luxurious premium cotton pyjamas with discount code BUDS-RM20 at www.pokoks.com.

For more information on Buds Super Soothing Organics, visit budsorganics.co and stay up to date with the latest updates from the Facebook and Instagram pages. To shop for more amazing and sustainable products for your family, check out budsorganics.co/shop/. 

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