Guardian
Malaysia announced a new nationwide community service programme, “Together,
Keeping Kids Clean and Healthy” aimed at helping children from low income
families stay clean and, consequently, healthy. As part of its #guardiancares initiative,
the programme which will start on 15 December 2022, will
provide children from low income families with hygiene
products, in particular, body wash.
Anna Ng,
Brand Marketing Director, Southeast Asia, Guardian, said:
“At
Guardian, we believe that everyone deserves to feel clean and healthy. It
is a basic human right. It should not be a luxury or privilege,
especially for children. Children from low income families are especially
vulnerable because these families do not have the resources, especially post
Covid-19, to be able to buy hygiene products when their priority
is to buy food to feed their children. The rising cost of
living further exacerbates these difficulties when you factor
in other major expenditures such as transportation, education,
rent, and mortgages.
“Yet
keeping children clean and healthy remains vital when, for example, we saw
cases of hand, foot and mouth disease (HFMD) this year rise 20-fold compared to
last year with children the most affected. And with our recent
experiences with Covid-19, keeping good hygiene especially good hand hygiene
remains a very important tool in preventing the spread of infectious
diseases such as Covid-19.”
“Apart from
that, we also truly believe that when a child is clean and smells nice, it
boosts his self-esteem and improves his mental well-being too.” added Ng.
To mark
the launch of this campaign in Malaysia today, 200 school children
from Primary One classes of Sekolah Kebangsaan Bandar
Sri Damansara 1, received 2 bottles of one litre body wash and 100ml
bottles of body wash and a Guardiancares Bear each, In addition
800 Primary Two to Six children received one bottle of 1Liter body
wash. The school children will also get a #guardiancares eco-bag with
hygiene posters detailing the correct way to wash their hands and body
during bath time.
The Guardiancares Bear
will be on sale at Ringgit Malaysia Thirty only, at all Guardian stores
throughout Malaysia and through Guardian’s online store and the Guardian mobile
app. All proceeds from the sale of Guardiancares Bears
will go to the #guardiancares fund to support the bath care needs of underprivileged
children in Malaysia.
At the
launch, Guardian team members also pitched in to help finish a
mural inspired by Haris Rashid at the school
depicting the importance of keeping healthy and clean.
Ng added: “Through
this programme, we are targeting to provide 20 million
baths to underprivileged children not only in Malaysia
but in other South East Asian countries, namely, Singapore,
Indonesia, Cambodia and Vietnam.
“This
initiative is a region-wide Guardian community service programme covering five
countries with each country working with a local Non-Governmental
Organisation (NGO) so that our contributions will reach the intended children.
In Malaysia, Guardian will work with Yayasan Perintis Malaysia who
will help distribute these bath care products and identify the child recipients
on behalf of Guardian. We will be focussing on children aged of 12 years
and below from B40 families who live in low-cost flats and low-cost houses near
the schools.
“Additionally,
for every one litre of Guardian bath care product sold in
Malaysia, 15 sen will be donated to buying bath care
products for these underprivileged children. So we hope our
customers will support our community service effort by
buying Guardian bath care products,” Ng said.
The #guardiancares initiative is
a sustainability initiative focused on caring for the health
of its customers and the community that Guardian operates
in.
“We would
like to inspire and empower customers to make healthy and sustainable choices
when it comes to choosing the health and beauty brands they trust at
Guardian. At the end of the day, we want our customers to ‘care’ about
what they buy. We believe that beauty begins from the inside. By
choosing to care, together we can make a difference,” Ng concluded.For more about Mouse Mommy Treats,
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