Guardian Gaya Squad 5th Birthday | Guardian Introduces New And Exclusive Brands For 55th Anniversary Celebrations

Guardian Malaysia today introduced a slew of new and exclusive brands in conjunction with its 55^th Anniversary in October 2022.

“What started with a modest 200 square feet of trading space inside the Weld Supermarket, has over the last 5 decades become the leading pharmacy, health and beauty retail chain in the country, that has been voted the number one Malaysian-grown retailing brand at the recent 2021 Putra Brand Awards.

Today, Guardian has more than 520 stores all over the country, and a booming e-store and an app that is accessible 24/7,” said Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd.

“Today, as part of our 55^th Anniversary celebrations, we are introducing 24 new arrivals to our stores and to our Guardian Gaya Squad members.

These new and exclusive brands cover various product segments which include skincare, make-up, hair care, health and beauty.

“Furthermore, in conjunction with our 55^th Anniversary celebration, Guardian will be offering fantastic promotions and offers from now until 30^th October 2022.

In fact, we have 1,000 products that have a 55% discount on the 2^nd item bought and many, many other promotional offers too,” added Teo.

Guardian’s Gaya Squad were given a special preview on the new and exclusive brands on offer today in a special event to mark the 5^th Anniversary of its formation.

The Guardian Gaya Squad movement, an initiative by Guardian Malaysia to build relationship with customers through social mediais now a key delivery channel for customers to access ideas and information for smart and healthy living.

“The Guardian Gaya Squad initiative which was launched five years ago is now widely accepted by our customers as a channel for the latest in health and wellness trends and products,”

“We started the Guardian Gaya Squad as an important channel for the various new international and local brands that we sell instore to educate and raise awareness about their brand to our customers via the social media influencers that we invite to these sessions,” said Teo.

These Gaya Squad sessions are small and intimate gatherings where the social media influencers invited, have a unique opportunity to touch, feel and try the brand products and more importantly ask all questions that they need to ask to know the brand better.

So that in the end, whatever reviews they post on social media for their readers and our customers will be an informed and educated piece of information that is accurate and useful.

“In this way, our customers learn more about the brands that we stock,” added Teo.

“It is really a win-win initiative for our customers who will get more in-depth info about the latest health and beauty brands in the market and the latest trends while our brand owners get brand exposure to raise the customer awareness,” Teo said.

“As part of our 55^th Anniversary celebration we are proud of what we have achieved over the years and will continue to work harder because we are committed to help our customers afford a healthy and beautiful life – everyday,” concluded Teo.