Happy Dong Zhi! Happy winter solstice festival! Astro launched its Chinese New
Year campaign, ‘Invest your best. Boundless
happiness’ with a 360° offering ranging from new
digital, radio and TV content, contests, gamification apps and ground
events for the whole family across its multi platforms.
Mouse mommy also grabs a Astro CNY album as support
the CNY event! There are a CD and DVD with CNY songs comic book in a plastic
pouch. Lovely and trendy just like the icon #whoopee2018 !
The Astro CNY campaign kickstarts with
“Symphony of Love”, a new reality series, followed by a chance to
win bonanza prizes such as a house, smartphones, gift vouchers and
other prizes worth over RM1 million for customers, or watch
a heart warming CNY movie by award winning Director Chiu,
shop for Whoopee soft toy from Go Shop, play Happy Whoopee game app,
listen to feng shui advice and songs from Astro’s CNY album on
our radio as well as meet popular Astro celebrities at the
Chinese New Year countdown gala event.
Astro also unveiled its 2018 CNY movie,
“Think Big Big”, to be released on xx February 2018 and its
new soft toy – Whoopee, which will be available for sale on Go Shop
on TV, online and mobile. Award winning movie director Chiu
Keng Guan has shared his thoughts on the latest
Chinese New Year movie – Think Big Big, which tells a story about a
plus-sized woman who struggles to live up to society’s expectations,
only to realize that she’s just happier of being herself. A good message to bring out to our community!
Stay connected with Astro with our exciting line-up
offerings from Whoopee collectibles to cross-platform content
including latest movie by Director Chiu Keng Guan. More rewards and
entertainment contents to celebrate this festive season
together #whoopee2018
Yes! So happening! Mouse mommy also getting excited
as in many scheduled CNY activities had listed for all of us! CNY mood ON!
Every year, we received positive feedback from
Malaysians who look forward to our CNY campaigns. For 2018,
we promise to bring an exciting campaign with lots of prizes and gifts to
be won at our ground events and roadshows nationwide. We will continue to
entertain our viewers with new content such as Symphony of
Love, CNY Countdown Show and Fortune
Reading by Mak Ling Ling, through our multiple
platforms including radio, digital and TV.
At the same time, we are also very excited to
launch our CNY movie Think Big Big, which includes the sale
of our popular plush toys, Whoopee, as well as our CNY album
which also features the movie OST by Malaysian singer Nicole Lai.
I believe ‘Think Big Big’ will
be relevant and meaningful to today’s young generation as
it describes a social phenomenon – social media obsession and society’s
beauty standards, which the millennials can relate to. Interested to
know more about the story? Come along with your loved ones and enjoy
the movie moments together with them.
● Content: Fun shows including blockbuster
movies by Jackie Chan and Andy Lau, Miss Chinese International Pageant 2018,
Astro Countdown Show, the making of Think Big Bigmovie,
Feng Shui Voyage 2018 and concerts.
● Digital content: A lineup of CNY contents
will be offered by our digital platforms – Xuan and goXuan, including
animations, fortune telling, fun videos and cooking shows as well as
interactive Facebook games and lucky draws to win special gifts, including
limited edition of Whoopee plush toys.
● Movie: Another heart-warming movie by
Director Chiu Keng Guan that will brings you laughter and tears. Movie premiere
will be on Chinese New Year’s eve, 15th February 2018.
● Merchandises: Whoopee plush toys will be
available in the market starts from 15th January 2018,
with the choices of three colours on Astro Go Shop and at selected retail
stores. Other collectibles including CNY album by Astro artistes and
Whoopee educational comic books.
● Gamification: Happy Whoopee game app that
enables the players to keep a digital pet Whoopee in their mobile phone or
tablets. Fun and interactive features, including walk the pet, doggy fashion
show and play date with other players’ digital pet, aimed to encourage players
to engage with each other, virtually and physically. Limited edition of Whoopee
(Teenager Whoopee and baby Whoopee) will be given out to selected lucky players
who achieved certain required level.
● Rewards: New and
existing residential subscribers will have an opportunity to
participate in the Bonanza luck draws, with terms and
conditions, which will see 125 lucky winners walk away with
amazing prizes in the two rounds of lucky draws which will take place on
16th January and 6thFebruary, 2018.
● Social engagement: Symphony of Love is
a new dating show by Astro AEC, with the objective in helping six bachelors/bachelorettes in
finding their potential date through fun activities. Besides the
match-making show which will be available on-air and online starts from 19thFebruary, 2018,
there will be on ground match-making events such as Christmas dinner and
Chap Goh Meh concert for the singles to join.
● On ground events: Over 100 Astro
talents will participate in this spectacular annual CNY Countdown
Show which will be held in Bandar Rimbayu, with performances of
singing, dancing and comedy shows, to celebrate Chinese New Year. The public
who participates the countdown event will stand a chance of receiving blessing
(special gift) from Astro. Besides the Countdown gala, there will be
a series of roadshows with artistes’ concerts in Central,
Northern and Southern regions as well as East Malaysia.
Astro CNY album brings hope and
laugh to everyone in the Chinese New Year of 2018! Mouse mommy would like to
take this opportunity to wish my readers stay healthy, wealthy and happy always!
For more information about Astro,
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