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Exciting Astro CNY ‘Whooppee’ Rewards and Activities Await Us!


Happy Dong Zhi! Happy winter solstice festival! Astro launched its Chinese New Year campaign, ‘Invest your best. Boundless happiness’ with a 360° offering ranging from new digital, radio and TV content, contests, gamification apps and ground events for the whole family across its multi platforms.


Mouse mommy also grabs a Astro CNY album as support the CNY event! There are a CD and DVD with CNY songs comic book in a plastic pouch. Lovely and trendy just like the icon #whoopee2018 !



The Astro CNY campaign kickstarts with “Symphony of Love”, a new reality series, followed by a chance to win bonanza prizes such as a house, smartphones, gift vouchers and other prizes worth over RM1 million for customers, or watch a heart warming CNY movie by award winning Director Chiu, shop for Whoopee soft toy from Go Shop, play Happy Whoopee game app, listen to feng shui advice and songs from Astro’s CNY album on our radio as well as meet popular Astro celebrities at the Chinese New Year countdown gala event.

Astro also unveiled its 2018 CNY movie, “Think Big Big”, to be released on xx February 2018 and its new soft toy – Whoopee, which will be available for sale on Go Shop on TV, online and mobile. Award winning movie director Chiu Keng Guan has shared his thoughts on the latest Chinese New Year movie – Think Big Big, which tells a story about a plus-sized woman who struggles to live up to society’s expectations, only to realize that she’s just happier of being herself. A good message to bring out to our community!  


Stay connected with Astro with our exciting line-up offerings from Whoopee collectibles to cross-platform content including latest movie by Director Chiu Keng Guan. More rewards and entertainment contents to celebrate this festive season together #whoopee2018

Yes! So happening! Mouse mommy also getting excited as in many scheduled CNY activities had listed for all of us! CNY mood ON!


Every year, we received positive feedback from Malaysians who look forward to our CNY campaigns. For 2018, we promise to bring an exciting campaign with lots of prizes and gifts to be won at our ground events and roadshows nationwide. We will continue to entertain our viewers with new content such as Symphony of Love, CNY Countdown Show and Fortune Reading by Mak Ling Ling, through our multiple platforms including radio, digital and TV.

At the same time, we are also very excited to launch our CNY movie Think Big Big, which includes the sale of our popular plush toys, Whoopee, as well as our CNY album which also features the movie OST by Malaysian singer Nicole Lai.


I believe ‘Think Big Big’ will be relevant and meaningful to today’s young generation as it describes a social phenomenon – social media obsession and society’s beauty standards, which the millennials can relate to. Interested to know more about the story? Come along with your loved ones and enjoy the movie moments together with them.

● Content: Fun shows including blockbuster movies by Jackie Chan and Andy Lau, Miss Chinese International Pageant 2018, Astro Countdown Show, the making of Think Big Bigmovie, Feng Shui Voyage 2018 and concerts.


● Digital content: A lineup of CNY contents will be offered by our digital platforms – Xuan and goXuan, including animations, fortune telling, fun videos and cooking shows as well as interactive Facebook games and lucky draws to win special gifts, including limited edition of Whoopee plush toys.   

● Movie: Another heart-warming movie by Director Chiu Keng Guan that will brings you laughter and tears. Movie premiere will be on Chinese New Year’s eve, 15th February 2018.  

● Merchandises: Whoopee plush toys will be available in the market starts from 15th January 2018, with the choices of three colours on Astro Go Shop and at selected retail stores. Other collectibles including CNY album by Astro artistes and Whoopee educational comic books.  


● Gamification: Happy Whoopee game app that enables the players to keep a digital pet Whoopee in their mobile phone or tablets. Fun and interactive features, including walk the pet, doggy fashion show and play date with other players’ digital pet, aimed to encourage players to engage with each other, virtually and physically. Limited edition of Whoopee (Teenager Whoopee and baby Whoopee) will be given out to selected lucky players who achieved certain required level.

● Rewards: New and existing residential subscribers will have an opportunity to participate in the Bonanza luck draws, with terms and conditions, which will see 125 lucky winners walk away with amazing prizes in the two rounds of lucky draws which will take place on 16th January and 6thFebruary, 2018. 


● Social engagement: Symphony of Love is a new dating show by Astro AEC, with the objective in helping six bachelors/bachelorettes in finding their potential date through fun activities. Besides the match-making show which will be available on-air and online starts from 19thFebruary, 2018, there will be on ground match-making events such as Christmas dinner and Chap Goh Meh concert for the singles to join. 

● On ground events: Over 100 Astro talents will participate in this spectacular annual CNY Countdown Show which will be held in Bandar Rimbayu, with performances of singing, dancing and comedy shows, to celebrate Chinese New Year. The public who participates the countdown event will stand a chance of receiving blessing (special gift) from Astro. Besides the Countdown gala, there will be a series of roadshows with artistes’ concerts in Central, Northern and Southern regions as well as East Malaysia.


Astro CNY album brings hope and laugh to everyone in the Chinese New Year of 2018! Mouse mommy would like to take this opportunity to wish my readers stay healthy, wealthy and happy always!

For more information about Astro,

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About Mouse Mommy Treats

Mouse mommy full of curiosity and new ideas to explore, experiment, experiences and of course sharing ! Welcome to contact me for collaboration and media events @ ailengwui@gmail.com Blog: http://www.mousemommytreats.blogspot.com/ Facebook : http://www.facebook.com/ailengwui/ Instagram: www.instagram.com/wuikathy/

2 comments:

  1. Macam-macam ada. All line up dah program2nya.

    ReplyDelete
    Replies
    1. ya, many exciting activities awaits us! Tak sabor nak raya dah!

      Delete

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