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#LoveIsInTheHair guardian Exclusive Hair Playground In Town!!!

In the past year, 30% of Malaysians actively sought out what’s good and what’s not for their hair on social media sites like TikTok, Youtube, Facebook and Instagram. Additionally, data from Google showed that Malaysians had done searches online for the causes and treatments of hair concerns, with the bulk of these queries being on hair loss, dandruff issues and scalp irritation.

“With the breadth of information on the internet and social media and the likely differing opinions of individuals, one can be all at sea when it comes to trying to identify what is the cause of your hair issue and what possible solutions are best for you,” said Anna Ng, Marketing Director of guardian Malaysia.

In wanting to address the hair concerns of Malaysians out there, guardian Malaysia is celebrating everything hair this July 2024 with its Love is in the Hair campaign from today till the end of the month.

Through this campaign, guardian is dedicated to being the ultimate curator of the best brands, products, and solutions to care for the customers' hair.

With its curated brands covering the areas of Anti Hair Loss, Scalp Care, Hair Color, and Beauty Hair categories, guardian has the right preventative measures against hair loss, specialized treatments for scalp issues, vibrant hair color options, or luxurious products for beauty hair maintenance. With a carefully selected collection of top-quality brands, guardian is the one-stop shop for all things hair care.

As part of this campaign’s kick-off is a preview of guardian’s curation of experts and brands to address Malaysians’ hair care concerns for invited influencers and members of the media at Tropicana Gardens Mall today.

It is a sensory experiential event whereby the guests get to raise questions on their top hair concerns such as hair loss and scalp care, how to choose the right hair colour as well as how to maintain beautiful hair throughout with expert consultants at the event.

All guests then try out guardian’s curated hair care solutions with cutting-edge ingredients such as hyaluron, caffeine, etc amongst many others via a refreshing hair wash, treatment and styling that gives them a glowing, transformational look at the end of the event.

“Besides having their personal hair concerns addressed by qualified experts, invited guests get an experiential try-out of our curated hair care brands. At the end of the preview, the ladies feel beautiful, while the guys look the confident part to take on the world,” added Anna Ng.

guardian’s curated expertise on everything hair will be extended to the public from today (10th July) until the end of the month (28th July) at various locations throughout the Klang Valley. Various activities involving the curated hair care brands will take place at guardian Suria KLCC and Mid Valley Megamall in the coming weeks, with the culmination event of a ‘hair playground’ scheduled to start from 23rd July till that week’s Sunday at IOI City Mall in Putrajaya.

“The "Hair Playground" event will be a mega-scale event with scalp scans, consultation, curated hair care solutions, hair styling and colouring competitions as well as a hair runway. It is the culmination event for our month-long Love is in the Hair campaign. Malaysians of all walks of life are welcomed to the week-long concourse event at IOI City Mall,” explained Anna Ng.

27 July 2024 (Saturday): A hair runway is scheduled from 2 to 230 pm whereby the most iconic hairstyles throughout the decades are celebrated on stage. At 3 pm on the same day, there is a hair styling competition, where creativity and skills come together as contestants battle to win the top prize of RM 2,000 of cash and vouchers besides winning a further RM 1,000 worth of products from partner brands.

28 July 2024 (Sunday): There is a hair colouring competition, with the winner bagging RM 2,000 in cash and vouchers besides gaining a further RM 1,000 worth of products from partner brands. The IOI City Mall atrium will be offering attractive electrical gifts-with-purchases for spend of RM100, RM150 and RM200 and above in a single receipt.

Participating brands of this Love is in the Hair campaign, in alphabetical order, are Aussie, Clear, Garnier, Head&Shoulders, Kundal, L’oreal, Liese, Revlon, Ryo, Sunsilk, mise-en-scene and 50 Megumi.

“We thank the partner brands for their support to make this Love is in the Hair campaign a success. From root to tip, we at guardian have one of the widest range of curated hair care solutions in Malaysia to help you glow in the key moments of your everyday lives!” concluded Anna Ng.