World Skin Health Day | guardian Malaysia celebrates everything skin with shoppers!

  

Do you know that the skin plays a critical and multi-faceted role in an individual’s health and wellbeing?

As the largest organ of the human body, the skin is an important ‘shield’ for the individual. It acts as a protective barrier besides regulating the body’s temperature. It also synthesises vitamin D and acts as a sensorial collection point for neuro receptors.  

In conjunction with this month’s World Skin Health Day theme of ‘No Health Without Skin Health’, guardian Malaysia – the No. 1 Health & Beauty Retailer in the country* – is holding a month-long, nationwide campaign called Skin So Super from the 2nd to the 29th of July. 

This campaign, which celebrates not only great-looking skin but also the functionality, health and wellbeing of it, is happening at all stores nationwide before culminating at the weekend-long 1st Skin So Super Atrium Experience event at Sunway Pyramid on the 26th and 27th of this month

. 

Anna Ng, Marketing Director of guardian Malaysia shared that, “This Skin So Super campaign as well as the 1st Skin So Super Atrium Experience event is our reimagination of how our shoppers should care for their skin and overall wellbeing. When our skin is healthy, wellbeing follows and vice versa, when we are well within, our skin glows without.”

Besides the major categories of skincare, which are amongst the most common of skin concerns, namely Derma/Sensitive, Brightening & Suncare, Youth Boosting (Anti-aging) and Acne, there is also the support of health and wellbeing brands. 

Anna added, “We believe that guardian Malaysia, as the No. 1 Health & Beauty Retailer*, is your trusted and preferred go-to-destination for everything skincare.” 

Shoppers can walk in to any guardian Malaysia store or attend the 1st Skin So Super Atrium Experience event at Sunway Pyramid later this month to speak to a guardian pharmacist or brand’s beauty advisor about any skin concerns that he or she may have. For those with minimal or no concerns, these experts – the pharmacists and beauty advisors – can assist to advise the shoppers of ways to further boost the skin’s inner and outer health and wellbeing. 

“We have the experts and the expertise to advise you on all-about-skin,” Anna said.

For consumers and shoppers who’d prefer to learn more and shop online, guardian Malaysia also has an interactive Skin So Super campaign page on its website https://guardian.com.my/promotions/skin-so-super.html?page=1 with its extensive selection of product range, interactive guide to select the right skincare for the individual as well as a host of ‘educational’ materials of skin health. SkinLab guide to healthier skin is also available as do online reels of tips and expert knowledge sharing by dermatologists. 

Just like the saying ‘beauty should not only be skin deep’, the core tenet of this Skin So Super campaign is the belief that skin should not only look great, but must function well, too. When your skin healthy, all the other benefits will follow. 

1st Skin So Super Atrium Experience

There will be brand booths, workshops/masterclasses, live demos, wellness sharing as well as opportunities for personalised skin consultations by experts present over that weekend. In addition, there will also be special discounts, purchase-with-purchase (PWP) promotions, gift-with-purchase (GWP) and exclusive Myguardian Rewards’ members’ workshops. 

Visitors will get to visit the Beauty Zone (Skin Lab, Acne Zone, Healthy Aging, Sun Smart Zones) as well as the Wellbeing Zone (Inner Wellness Zone, Power Up Zone) to experience its interactive-themed activities. With 100 brands to be present then, shoppers and visitors to this 1st Skin So Super Atrium Experience event will get the chance to learn, grow and purchase the best combination of skincare products out there! 

“We hope our shoppers will benefit the most from this campaign. Don’t just base the choice of your skin and overall wellbeing products on hearsay.

Come and speak to our in-house experts and beauty advisors for tips, hacks and advices you can trust,” concluded Anna. 

#guardianNo1

#SkinSoSuper

#guardianTrustedAdvisor

#OwnYourBeautiful

#MYguardian

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

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From Seoul to Your Bowl | Mi Sedaap Gives you a Bolder, Hotter, More Flavorful Experience

 

Noodle lovers, get ready! Mi Sedaap is bringing Korea to YOU!

The Korean Spicy Chicken Ramen are BACK—bolder and more satisfying than ever before! With a fresh new look, you will be craving them from the very first glance. Think premium ingredients bursting with authentic, fiery Korean flavors. 

But wait, there’s more! Mi Sedaap is turning up the heat with a new dynamic TV commercial—a feast for the eyes that will leave you craving that first bite!

More than just a makeover, this is a true upgrade in quality. The new packaging reflects Mi Sedaap’s commitment to innovation and excellence, while the noodles themselves have been refined to perfection. 

Made with premium Australian and Canadian wheat flour, they boast a thicker, springier texture—perfect for absorbing the rich, spicy sauce. Infused with fresh chili and high-quality spices, these noodles deliver bold, authentic flavors while allowing Malaysians to customize the spice level to their preference.

Whether you enjoy a gentle warmth or a fiery spice kick, Mi Sedaap Korean Spicy Chicken Ramen promises a flavorful and satisfying experience in every bite. 

Ng Hock Guan, Country Manager shared “Mi Sedaap’s Korean Spicy Chicken range is a truly authentic yet accessible culinary experience for Malaysians. With the growing influence of Korean culture – whether it’s K-Dramas, K-pop or K-food – we understand the deep connection Malaysians have with all things Korean. This product is our way of bridging that passion by delivering an authentic taste of Korea, crafted to suit local palates with an ASEAN twist.”

He further emphasized, “We are not just offering noodles; we’re bringing a piece of Korea to every household. This launch represents our commitment to innovation and quality, using premium ingredients that meet global standards. At Mi Sedaap, we aim to redefine instant noodles by transforming them into an immersive culinary experience that resonates with both Korean food enthusiasts and everyday noodle lovers.”

A Fresh Face for a Fresh Look

Turning up the heat even further is none other than Ahn Hyo Seop—the dashing actor, K-Drama superstar, and global heartthrob—who joins Mi Sedaap as the official brand ambassador! With his signature charm and energy, he dives headfirst into the spicy goodness of Mi Sedaap Korean Spicy Chicken Ramen in the latest TV commercial.

In the commercial, Ahn Hyo Seop savors every fiery bite, delivering his verdict with undeniable

excitement: these noodles "truly taste like Korea!" Get ready for a flavor-packed adventure because Ahn Hyo Seop is inviting YOU to experience the thrill of authentic Korean spice.

1 Million Cup Giveaway: A Bold Promise to Malaysia!

Great flavors have the power to bring people together—creating moments of joy, warmth, and connection. And that’s exactly what Mi Sedaap is on a mission to do: spread the joy of authentic Korean flavors to every corner of Malaysia.

To celebrate this launch, Mi Sedaap is rolling out a 1 Million Cup Giveaway, ensuring that lucky Malaysians will get to experience the bold, unforgettable, and addictive flavors of Mi Sedaap noodles. Whether you are a K-Drama devotee, a K-Food fanatic, or simply someone who appreciates a good plate of noodles, this is your golden ticket to taste the difference.

And that’s not all—Mi Sedaap is hitting the streets! With roving trucks and vending machines, getting a free cup of deliciousness has never been easier. 

Starting with 10 vending machines in Klang Valley, plans are already in place to expand to 20 locations by the end of the year. 

From universities to office hotspots, the taste of Korea is coming straight to you!

Special Deals for Fans

Starting now, shoppers can grab an exclusive 5+1 promo pack at participating stores nationwide.

Stock up and slurp away without breaking the bank!

The festivities kick off with a six-day launch extravaganza at Sunway Pyramid (LG, Orange Concourse) from 11 February to 16 February. Get ready for interactive games, score exclusive giveaways, and put your taste buds to the test with spicy challenges that will separate the heat seekers from the mild-mannered.

More than anything, this launch is a celebration of togetherness, great food, and the belief that the best moments in life are meant to be shared. Stay tuned for more updates, events, and spicy surprises by following Mi Sedaap on Facebook, Instagram and TikTok!

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