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A Smile for Every Child: RM100,000 worth of toys to underprivileged and oncology children through Mattel’s Happy Playcation campaign


With the objective of bringing A Smile for Every Child, toy company Mattel popular for signature brands like Hot Wheels, Uno and Barbie will be collaborating with e-commerce platform Shopee to send out toys worth up to RM100,000 as both companies look to address the need to uplift the spirits of underprivileged children during these turbulent times.


Pledging one toy for every order made via selected stores, Mattel and Shopee, as well as NGOs Dignity for Children Foundation and the Childhood Cancer Caring Society of Kuala Lumpur (CARES), are partnering on a special campaign called Happy Playcation taking place from 1 till 3 September 2021.

 

The participating stores are the Mattel, Barbie, Hot Wheels and Fisher-Price official stores on Shopee. To further encourage Malaysians to support the campaign, Mattel will offer up to 30% off on its toys during the campaign period.

 

Murat Ariksoy, General Manager of Mattel Continental Asia said, “We acknowledge the adverse impact of the global pandemic on children in terms of learning and simply having a memorable childhood. We are launching this campaign with the common goal of uplifting the next generation. We strive to enable all kids to feel like children again with this partnership, while seeding joy into the community and helping parents with our learning toys.”

 

This campaign is part of the #ShopeeGivesBack movement, which is aimed at creating awareness and driving donations for various charitable organisations to support their respective causes from healthcare and underprivileged communities to the marginalised, including animals.

 

Having started in 1998, the Dignity for Children Foundation provides education and care for marginalised and urban poor children in Kuala Lumpur. It currently serves over 1,700 children and youth aged 2-19 years, mainly operating education programmes in Sentul.

 

Liew Tong Ngan, Dignity's Director of Marketing and Communications said, “We are extremely grateful to be receiving these wonderful toys from Mattel to be distributed out to our children and youths. A very big thank you to Mattel and Shopee for remembering the underserved and allowing the young and old to reach their full potential through play."

 

Meanwhile, CARES is a non-profit NGO formed by parents whose children have been diagnosed with cancer, medical professionals and caring volunteers. CARES’s mission statement is to improve the quality of life and well-being of children and teens with cancer and at the same, to provide social support for the families and caregivers of the sick child while they undergo treatment for their medical conditions.

 

Ms. Margaret Low, CARES President said, “We’re honoured to be a part of this movement that will surely leave a positive impact in the lives of those children receiving these toys. Hopefully more meaningful initiatives like Happy Playcation will be executed down the road to continue inspiring these special individuals of our community.”

 

Shopee Malaysia Senior Manager (Business Development) Zed Li said, “At a time when members of the community are battling with their own struggles to get through this difficult period, it is all the more important that we lend a helping hand in the best way that we can. The underprivileged children are a group whose needs should not be neglected, especially now, and it is crucial that we help alleviate the pressure they may be facing. Mattel’s Happy Playcation campaign seeks to do just that. We’re hopeful that this initiative will bring positivity to their lives, beyond the fun that they can have with the Mattel toys. We commend everyone involved for their efforts and are pleased to provide our support to Mattel’s Happy Playcation.”

 

This campaign coincides with Shopee’s 9.9 Super Shopping Day which has something in-store for all its users and is currently taking place till 9 September. Buyers can look forward to claiming Free Shipping and 99% Coins Cashback vouchers, both with no minimum spend.

 

On top of this, the Happy Playcation campaign will stream Shopee Live sessions to showcase how Malaysians can assist in bringing a smile to a child in need. The first Shopee Live guest session was held on 27 August at 3PM, which featured a guest speaker from the Dignity for Children Foundation.

 

The next session on 1 September at 8.30PM will host guest speakers from CARES, who will further highlight how this campaign will bring cheer to the children. Exciting giveaways and an unboxing session of Mattel toys will also take place.

 

The Happy Playcation campaign is also launched in collaboration with Shopee Mum’s Club, a one-stop shop for all mothers’ needs for their child. The club shares the same aspirations of bringing happiness to a child, even beyond a mother’s own. Happy Playcation will be handing out exclusive vouchers to club members to encourage participation of the campaign among the community of mothers.



To learn more about Mattel’s Happy Playcation campaign, visit https://shopee.com.my/m/mattel-happy-playcation


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Creative and Fun Mission Foods Cooking with Mini Me Workshop At TCH Foodworks


Mouse mommy and MH were attended Mission Foods Cooking with Mini Me workshop with Abang Brian at TCH Foodworks, Menara Symphony, Petaling Jaya.



Eenie, meenie, miney moe, catch a Monster by its toe! Mission Foods, everyone’s favourite tortilla wrap brand has just launched a range of fun-sized wraps just for kids. 



Smaller in size but monsterrific in taste, the all-new Mini Wraps is set to excite kids and parents alike with three great flavours and super fun illustrated monster packaging.

 


The three flavours – Tomato, Wholemeal and Original come in resealable packs of eight, to keep them fresher for longer. The smaller 5.75 inches wraps are simply perfect for little fingers. Just nice for our kiddos!


 

Randall Tan, Brand Manager South Asia, Mission Foods said the new range is just the right size to fill little bellies. “Kids need the right nutrition to grow and it’s sometimes a challenge to get them to eat the right foods. 




At Mission Foods, we’re parents too, and making healthy food exciting is what we do best,” he said, adding that the wraps contain less sugar and are a source of dietary fibre.



 “We’ve made the wraps smaller because little people have little hands and little appetites. They are easier for kids to handle and hold, and is the perfect canvas for all their favourite foods,” he added.

 


The fun and colourful monster illustration on the packaging brings a sense of delight to mealtime. 



“When food is fun, it goes down much more easily as kids tend to eat with their eyes first. It’s a great way to add a sense of play and experimentation in getting them to make their own meals,” said Randall.


 

Mission Foods recently kicked off a fun and engaging campaign called #PerfectForLittleFingers, where we engaged parenting and bento influencers to share great recipes and ideas on their social media using Mini Wraps. 




Abang Brian, Le Cordon Bleu alumni and celebrity Masterchef, was involved in bringing the campaign to life by sharing fun recipe ideas that parents and kids can try at home. 



The celebrity chef, who owns the well-known Young Chefs Academy Malaysia has created three exciting recipes, transforming Mini Wraps into fun kiddie meals with the cutesy Caterpillar Chicken Wrap using Tomato Mini Wraps, the teddy bear faced Bear Bear Pizza Wrap with Wholemeal Mini Wraps and Crouching Lion Hidden Veggies Japanese Curry Wrap made with Original Mini Wraps.


 

Cute food display might help to increase children interest in food preparation and enjoy their food too.

 


“With Mini Wraps, you won’t feel guilty asking your kids to play with their food. They’re never too young to get involved in making their own healthy meals. With a little help from Mom and Dad, mealtime will be as fun as play time!” said Abang Brian.

 


As part of the campaign, Mission Foods also ran a contest for consumers to attend an exclusive workshop with Abang Brian. 



Participants had to submit the most creative picture of a friendly monster made by their child based on the new packaging. 



The winners - 20 pairs of parents and kids, will get a chance to learn how to make the Caterpillar Chicken Wrap in a live workshop with Abang Brian in March, and take home goodie bags worth RM200 each


 


The new Mission Mini Wraps range in three flavours is now available in all leading supermarkets in the bakery aisle alongside Mission’s existing range of wraps, naan, pita, and pizza crusts. 



As essential add-on to pantry staples, these new Mini Wraps are a must-have in your grocery cart whether it’s for the kids to experiment with during the school holidays or as Back-to-School meals. Grab a pack oof Mission Mini Wrap : https://shp.ee/z465bqu


 

Check out Mission Foods for more exciting info,

Website :  www.missionfoods.com.my

Facebook : https://www.facebook.com/missionfoodsmalaysia/

Instagram: https://www.instagram.com/missionfoods.my/


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7-Eleven Malaysia | Around The World With We Bare Bears™ Cups Collection!


We Bare Bears Fans! Now, we can redeem the popular animation We Bare Bears Around the World with We Bare Bears cup collection exclusively at 2,382 of the nation’s largest convenience chain store, 7-Eleven Malaysia nationwide. 
The We Bare Bears cup collection comes in 35 colorful designs, each featuring a country such as Malaysia, England, Japan, Belgium and many more.
From now until 30 December, customers who spend RM5 and above in a single receipt at any 7- Eleven Malaysia outlet will receive program stickers

A bonus sticker will be rewarded if the purchase includes a selected partner product from brands like Heaven & Earth and P&G

7- Eleven Malaysia’s ever-expanding fresh food range – including 7-Eleven Pau and onigiri – is also eligible as a partner product. 
With a total of 10 stickers, an Around the World We Bare Bears cup can be successfully redeemed


Another option for customers is to purchase the cup at RM7.90 alongside 6 stickers. 


The redemption period for this campaign starts now until 6 January 2020.

MH loves to use his We Bare Bears cups to pour and drink beverages. It is very colourful with different costume wearing by We Bare Bears according to the country culture. It is made with plastic PP5 that safe for reuse.

Ronan Lee, Marketing General Manager of 7-Eleven Malaysia said they are absolutely ecstatic to be having yet another exciting redemption campaign. 

“With the successful Cartoon Network franchise’s huge following, especially the youth, we are confident avid fans of the bear trio will show tremendous support for the campaign. Moreover, each cup design features an iconic landmark and national costume of various countries – a great learning opportunity for the young ones to get to know the different cultures of these countries. 

The BPA-free cup collection is also perfect for the upcoming holiday season, where it can be used to serve drinks during dinner parties with friends and family.”

Excited fans can also participate in the social media contest “1 Bear 1 Cup” for a chance to take home an adorable large-sized We Bare Bears soft toy. To join, participants are required to submit a creative photo of 1 bear and 1 cup along with the hashtags #WBB1Bear1Cup and #7ElevenMY on Facebook and Instagram. Entries must be set for public viewing.

Interested to get more information on Around the World with We Bare Bears cup collection at 7-Eleven Malaysia ,
Website : www.7eleven.com.my 




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