Showing posts with label mutiaradamansara. Show all posts
Showing posts with label mutiaradamansara. Show all posts

Friday, April 11, 2025

Hextar World at Empire City Signs Major Tenants, Gears Up for Q4 2025 Opening

 

Hextar World at Empire City is slated to launch in Q4 2025, marking a major milestone in Malaysia’s retail and lifestyle scene. The recent tenant signing ceremony at Empire City brought together key executives, major retailers and business partners to celebrate this exciting development. Managed by Alliance Empire Sdn. Bhd., this visionary project is a collaboration between Alliance Premier Sdn. Bhd., EXSIM Holdings Sdn. Bhd., JT Momentum Sdn. Bhd., and Hextar Healthcare Berhad.



Among the key anchor tenants announced is the Malaysia National Ice Skating Stadium (MYNISS) by Koperasi Industri Sukan Atlet Malaysia Berhad (KOPISAMB), an Olympic- sized venue set to elevate the nation’s winter sports scene. Adding to the excitement is Malaysia’s largest indoor water park, featuring a first-of-its-kind concept, along with Slope Master, the country’s largest indoor ski training facility.


For food and beverage (F&B) enthusiasts, the lineup boasts Luckin Coffee, China’s fastest-growing coffee chain, NOMNOM Food Hall, a digitally integrated dining hub offering a diverse selection of local and international cuisines and Senkyaku Banrai, a Japanese-themed food street delivering authentic culinary experiences. Earnest talks are underway with Metrojaya, the established departmental store, to finalize their participation in the mall.


“We’re thrilled to bring Hextar World to Empire City, a game-changing destination that redefines entertainment, lifestyle, and nightlife in the Klang Valley,” said Dato’ Eddie Ong, Group CEO of Hextar Group. “Strategically located with seamless access to major highways and a thriving community, Hextar World is designed as a vibrant hub where people can shop, dine, and unwind—all in one place. As we move closer to our soft opening in Q4 2025, we look forward to unveiling more exciting brands and experiences that will make Hextar World an iconic destination for locals and visitors alike.


Hextar World: A Lifestyle and Entertainment 

Destination Like No Other Hextar World at Empire City is designed as an all-encapsulating lifestyle hub, offering a diverse mix of shopping, dining, and entertainment experiences. Spanning 1.8 million square feet of net lettable area, it is divided into six distinct zones, each catering to a myriad of visitor interests. The development boasts over 600 retail, entertainment, and dining options, including a 28,000-square-foot supermarket for daily essentials and more than 450,000 square feet of entertainment spaces filled with attractions. With 9,100 parking bays, visitors can enjoy a hassle-free experience, ensuring convenience from arrival to departure.


Hextar World features a vibrant High Street façade, inspired by European and American architecture. The covered street mall blends indoor convenience with an outdoor ambiance, while a tram provides connectivity along High Street on the ground floor. Complementing its entertainment and lifestyle offerings, Senkyaku Banrai is a Japanese-themed food street featuring a selection of restaurants, including Yakiniku Tenshin, Tsukiji Sushi, Wagyu and Rice, and Hut Sake Bar, offering visitors a diverse range of traditional and contemporary Japanese flavours. 


Additional highlights such as a bowling centre, a sports and bar street, and immersive edutainment experiences ensure that there’s something for everyone.


As the retail and lifestyle heart of Empire City, Hextar World is surrounded by a vibrant mix of developments, including six commercial suite towers, four office towers, two hospitality towers and three hotels. It is well-connected to 18 affluent townships within a 10km radius and enjoys direct access to major highways, including Lebuhraya Damansara-Puchong (LDP) and Penchala Link via Sprint Highway, ensuring convenience for work, leisure, and daily needs.


Strategic Partners Driving Hextar World’s Success

Hextar World at Empire City is backed by industry leaders, each bringing expertise to this landmark development. Hextar Healthcare Berhad drives advancements in diagnostics and wellness solutions, while EXSIM Holdings is wholly owned by shareholders Lim Aik Hoe, Lim Aik Kiat, and Lim Aik Fu, who are also shareholders of EXSIM Development Sdn Bhd (EXSIM). 


Established in 2008, EXSIM redefines urban living by crafting spaces that seamlessly integrate modern architecture with sustainable living. JT Momentum, owned by Datuk Jackson Tan Kak Seng, also Managing Director of Binastra Corporation Berhad, focuses on quality craftsmanship, sustainable development and construction. 


Alliance Premier brings financial expertise and capital management. Together, these industry leaders ensure Hextar World’s lasting impact.


The Exploratorium: A New Experience Every Visit

Beyond its scale and offerings, Hextar World introduces "The Exploratorium" — a concept that enhances traditional shopping experiences. Built around four key pillars, it fosters Discovery & Innovation with emerging brands and technology showcases, nurtures Connection; Community with social spaces like co-working areas and cafés, delivers Entertainment; Adventure through an indoor water park, cinemas, and live performances, and promotes Wellness; Active Living with fitness facilities, spas, and recreation spaces.


Following the signing event, Hextar World is steadily progressing toward its highly anticipated Q4 2025 launch. Retailers, investors, and media partners are invited to be part of this groundbreaking development. For leasing inquiries, media opportunities, and partnership discussions, please contact: info@hextarworld.com.my or leasing@hextarworld.com.my


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Wednesday, March 26, 2025

THE CURVE BERAYA DI KOTA RAYA | CELEBRATE THE SPIRIT OF 90s RAYA WITH NOSTALGIA THIS RAYA 2025


This Raya season, the Curve invites visitors to relive the nostalgia of 90s Raya celebrations with ‘Beraya di Kota Raya’. 



Running from 28 February to 6 April 2025, the campaign transforms the Centre Court into a vibrant retro bus terminal, celebrating the nostalgic charm of Raya in the city. 



A key highlight of the setup is the iconic pink minibus, a familiar sight in the Klang Valley and a beloved part of Malaysia’s transportation history. 




Complementing the nostalgic theme is a traditional Rumah Biru-inspired kampung house, reminiscent of the classic wooden homes of Kampung Baru, as well as old-school bus stops, ticket counters, and a 90s Raya setup that beautifully captures the charm of past celebrations.

 


En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, shared, “This Raya, we are thrilled to celebrate the beauty of heritage while also supporting local businesses and uplifting the community. Through the ‘Beraya di Kota Raya’ campaign, we want to bring back the nostalgia of celebrating Raya in the city, where cherished traditions, vibrant bazaars, and communal festivities create a truly special experience for all generations.”

 



In keeping with its commitment to championing local entrepreneurs, the Curve welcomes over 100 Raya booths, including more than 10 celebrity booths, offering a diverse selection of Raya outfits, accessories, festive cookies and Juadah Berbuka Puasa throughout the mall. 

 

Visitors can immerse themselves in the Raya spirit with lively cultural performances such as Dikir Barat, Zapin, and Raya Musical Dance, while families can enjoy Kids’ Raya Workshops, where young ones can take part in Ketupat Weaving and Raya Card Making during weekends. 

 


Shoppers will also be rewarded through the Curve’s Gift with Purchase (GWP) programme. With a minimum spend of RM200, shoppers will receive limited-edition Raya packets and stickers. Those spending RM450 and above will receive a special Raya tote bag, designed by renowned doodle artistAnn Jaafar, along with Raya packets and stickers.  

 


For those who love a challenge, the Curve’s ‘Cari dan Menang social media contest offers shoppers a chance to win shopping vouchers, and exclusive the Curve merchandise. 

 


In the spirit of giving, the Curve marked the launch of its Raya campaign with a heartfelt Berbuka Puasa gathering for children from Rumah Anak Yatim Damai Kuang, where Flint also hosted them for a special iftar experience as part of the Curve Lurve CSR initiative. 



To make the occasion more meaningful, the Curve and its vendors contributed essential items, Raya outfits, duit raya, hampers, and festive cookies, ensuring the children enjoyed a truly memorable celebration.

 



Further fostering the spirit of giving, the Curve collaborated with Suria FM to organise a Bubur Lambukdistribution, featuring the renowned Masjid Kampung Baru Bubur Lambuk team. The traditional dish was prepared and shared with visitors, with the participation of En. Khairul Azizi Bin Ismail, Chief Executive Officer of Boustead Properties Berhad, En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, and Suria FM’s radio personalities DJ Lin, Iman, and Chiwan and staff members. 

 


To encourage community participation, a Donation Booth ‘Kongsi Rezeki’ is available  at the Centre Court from 28 February to 6 April, where shoppers can contribute essential items to Rumah Anak Yatim Damai Kuang. Donations will be delivered in two batches, on 17 March and 7 April. Additionally, every Friday before iftar, the Curve’s management team will distribute 50 special Ramadan gift packs to shoppers as a token of appreciation.  

 


Embracing the festive spirit of togetherness, the Curve is sponsoring tickets for the #theCurveBelanjaBalikKampung initiative in collaboration with Suria FM. This exciting social media and on-air contest invites participants to submit their most creative Pantun Raya for a chance to win VIP bus tickets home for Raya to the southern, eastern and northern region.  

 


This year, the mall continues to expand its offerings with new tenants, including F&B favourites like Serai, Kenangan Coffee, Toast Maker, Koppiku, Summer Bliss, and Richeese, alongside fashion and accessory brands such as Original Classic, Osmanli Oud, Hyrem, and Case. Families can also look forward to Moonbug Cocomelon, a new edutainment experience for young children.  


 

To accommodate the festive crowd, the Curve will extend its operating hours until 12 AM during the last week of Ramadan, giving visitors more time to shop, dine, and prepare for the festivities.

 

From nostalgic decorations, vibrant cultural performances, meaningful CSR initiatives, and a bustling Raya marketplace, the Curve’s ‘Beraya di Kota Raya’ offers a truly special festive experience. Visitors can immerse themselves in the charm of past Raya celebrations, rekindle cherished memories, and create new moments of joy with their loved ones.  

 


For more details about the campaign, as well as other exciting events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.


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Monday, January 13, 2025

CELEBRATE PROSPERITY AND TRADITION AT THE CURVE’S ‘GARDEN OF FORTUNE’ THIS CNY2025

 

 

This Chinese New Year, the Curve invites you to slither into a world of prosperity, elegance, and transformation as we welcome the Year of the Snake with our dazzling campaign, ‘Garden of Fortune. ’ 




Running from 7 January to 2 February 2025, the campaign offers a mesmerising mix of stunning decorations, captivating cultural experiences, and exciting activities for visitors of all ages.



This year’s celebration, ‘Garden of Fortune’ , is a beautifully curated installation at the Curve’s Centre Court, Ground Floor. The stunning centrepiece offers visitors a magical blend of nature, heritage, and prosperity, creating the perfect space for capturing cherished moments together. 

 


“The Garden of Fortune campaign celebrates the essence of Chinese New Year – unity, prosperity, and renewal, ” shared Ms. Elaine, Centre Manager of the Curve. 



“Inspired by the wisdom, elegance, and transformative energy of the Snake zodiac, we wanted to create a festive experience that resonates deeply with these values.


 


From the beautiful decorations to cultural performances and community-driven initiatives, we aim to offer visitors moments of joy, connection, and cherished memories. On behalf of the Curve, I wish everyone Gong Xi Fa Cai, and a prosperous and abundant year ahead!!” 




To elevate the festive cheer, the Curve has curated an exciting lineup of vibrant weekend performances and activities designed to captivate visitors. 



Highlights include acrobatic lion dance performances, which bring good fortune and joy, as well as traditional Chinese musical showcases like Guzheng performances and live speed painting demonstrations that celebrate the artistry of cultural heritage. 

 


Visitors can also enjoy energetic Wushu dance fusions, majestic drum performances, and graceful traditional Chinese dance showcases, making every moment at the Curve truly delightful. Visitors can head to the Western Courtyard to explore the wisdom of their zodiac signs for the year, offering an engaging and insightful experience. 

 


For the little ones, hands-on cultural workshops such as Chinese calligraphy, paper cutting, brush painting, and fan art provide a fun way to spark creativity while fostering an appreciation for tradition. 



Adding to the festive excitement, the God of Prosperity will delight shoppers by spreading blessings and joy, handing out gold coins and mandarin oranges. 

 


On 18th January, the Curve will also host a special God of Prosperity Walkabout. Accompanied by children, the God of Prosperity will visit selected tenants, where the young participants can enjoy collecting lucky tokens, making it a memorable celebration for all. 

 


For those who love snapping photos, the Curve is launching the Prosperity Snap & Win Contest. Participants can capture their best moments at the campaign’s stunning decorations or events, post them on Facebook or Instagram, and stand a chance to win exciting prizes. 

 


Shoppers will also be rewarded through the Curve’s Gift with Purchase (GwP) programme. With a minimum spend of RM288, they can redeem an exclusive set of festive red packets, while a spend of RM388 will entitle them to limited-edition merchandise. Additionally, visitors can claim a special 2025 calendar through the Mutiara X App, adding to the season’s excitement. Beyond the festive celebrations, the Curve is committed to spreading joy and compassion this Chinese New Year through a meaningful CSR initiative. 

 


Shoppers are encouraged to contribute essential items to a dedicated food and gift bank at the Centre Court. 



In collaboration with 988 FM, the Curve will extend its support to the community by visiting an Old Folks Home to carry out spring cleaning and donate essential items along with Chinese New Year goodies. 



 

This initiative embodies the spirit of the season, emphasising the importance of sharing prosperity, fostering unity, and bringing warmth and cheer to those in need. 




As the Year of the Snake unfolds, the Curve invites everyone to embrace the elegance of this festive season. 


 

From awe-inspiring cultural performances to interactive workshops and moments of meaningful giving, there’s something for everyone at the Curve this Chinese New Year. 


 

For more details about the ‘Garden of Fortune’ Chinese New Year celebration, as well as other upcoming events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.


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