Say Hello to Hairppiness | Guardian’s New Take on Hair Health

 

This month, guardian Malaysia is celebrating everything hair with its Hairppiness campaign from today until 1^st July 2025. 

Building on the very well-received all-about hair month-long campaign a year back, guardian Malaysia together with its key partner brands are back again to help YOU Own Your Beautiful through hair wellness solutions that care, transform and empower. 

 

Through this campaign, guardian Malaysia is dedicated to being the ultimate curator of the best brands, products, and solutions to care for YOUR hair’s wellness. The curated brands cover ‘Beauty hair & treatment’, ‘Anti dandruff, scalp care & anti-hair loss’ and ‘Hair colour & style’. 

Additionally, products featured in this campaign such as Kordel’s and BiO-LiFE to support overall wellbeing – emphasizing the importance of inner health as the foundation of hair health.

 

“We, at guardian Malaysia, want to help you Own Your Beautiful through total hair wellness solutions – from the roots and scalp to the tips as well as the colour expression of your personality,” said Anna Ng, Marketing Director of guardian Malaysia. 

 

With its collection of top-quality brands, guardian Malaysia is the one-stop shop for all things hair care. 

The selection is focused on hair wellness and is guided by guardian’s brand belief of ‘Nurturing MY Wellbeing’. 

Creatively, this belief is brought to life via this campaign’s very catchy name of ‘Hairppiness’, a play on the words ‘hair’ and ‘happiness’.

 

HAPPY HAIR, HAPPY YOU

“Hairppiness, which is the keyword of our campaign this month, starts with the right knowledge, right support and right care,” continued Anna.

 

Right knowledge comes via guardian Malaysia’s series of expert videos that will be shared online at guardian’s Instagram (https://www.instagram.com/guardianmy/) and Facebook (https://www.facebook.com/Guardianmy/) to ensure that YOU get the right tips and hacks for ‘happier’ hair. 

Right support comes via in-person consultation and advice with guardian Malaysia’s pharmacists and staffs in-store as well as at mall events, like this one today. 

Right care comes through the customised selection of products and brands from the scalp and the roots to the tips of the hair. 

 

HAIRPPINESS’ 1UTAMA: 4^TH JUNE TO 8^TH JUNE 2025

guardian Malaysia’s Hairppiness campaign kicks-off today with this mall atrium event here at 1Utama. Running till the end of the week (8^th June), shoppers who signed up as Myguardian Rewards members will get: 

·       2x points on selected products

·       Extra 5% discount for ALL purchases on top of nationwide promotional deals; and

·       FREE Philips hair dryer for the first 60 MYguardian Rewards members with purchase RM120 at the atrium (Terms & conditions apply)

·       Connect with expert consultants and get personalized advice for hair concerns

 

Visitors can also redeem free gelato through the Hairppiness Indulgence programme at the atrium. 

To drum up further the experientiality of the atrium event, there is also a Wind Chamber’s Hair-raising Excitement and participants stand the chance to grab a Lucky Surprise Gift with any purchase from the atrium. 

 

“When your hair feels good, you become unstoppable,” concluded Anna. 

 

To ensure every of YOU out there gets the fullest benefits of guardian Malaysia’s best-of-the-best curation of haircare solutions, this Hairppiness campaign runs all the way to 1^st July 2025 at all guardian Malaysia stores nationwide and at the online store of www.guardian.com.my. Selected promotions and gift-with-purchase (GWPs) are available storewide and online for YOU, YOU and YOU all over the country! 

 

Find your Hairppiness with guardian! 

 

#MYguardian

#Hairppiness

#MYguardianRewards

#OwnYourBeautiful

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Hextar World at Empire City Signs Major Tenants, Gears Up for Q4 2025 Opening

 

Hextar World at Empire City is slated to launch in Q4 2025, marking a major milestone in Malaysia’s retail and lifestyle scene. The recent tenant signing ceremony at Empire City brought together key executives, major retailers and business partners to celebrate this exciting development. Managed by Alliance Empire Sdn. Bhd., this visionary project is a collaboration between Alliance Premier Sdn. Bhd., EXSIM Holdings Sdn. Bhd., JT Momentum Sdn. Bhd., and Hextar Healthcare Berhad.

Among the key anchor tenants announced is the Malaysia National Ice Skating Stadium (MYNISS) by Koperasi Industri Sukan Atlet Malaysia Berhad (KOPISAMB), an Olympic- sized venue set to elevate the nation’s winter sports scene. Adding to the excitement is Malaysia’s largest indoor water park, featuring a first-of-its-kind concept, along with Slope Master, the country’s largest indoor ski training facility.

For food and beverage (F&B) enthusiasts, the lineup boasts Luckin Coffee, China’s fastest-growing coffee chain, NOMNOM Food Hall, a digitally integrated dining hub offering a diverse selection of local and international cuisines and Senkyaku Banrai, a Japanese-themed food street delivering authentic culinary experiences. Earnest talks are underway with Metrojaya, the established departmental store, to finalize their participation in the mall.

“We’re thrilled to bring Hextar World to Empire City, a game-changing destination that redefines entertainment, lifestyle, and nightlife in the Klang Valley,” said Dato’ Eddie Ong, Group CEO of Hextar Group. “Strategically located with seamless access to major highways and a thriving community, Hextar World is designed as a vibrant hub where people can shop, dine, and unwind—all in one place. As we move closer to our soft opening in Q4 2025, we look forward to unveiling more exciting brands and experiences that will make Hextar World an iconic destination for locals and visitors alike.

Hextar World: A Lifestyle and Entertainment 

Destination Like No Other Hextar World at Empire City is designed as an all-encapsulating lifestyle hub, offering a diverse mix of shopping, dining, and entertainment experiences. Spanning 1.8 million square feet of net lettable area, it is divided into six distinct zones, each catering to a myriad of visitor interests. The development boasts over 600 retail, entertainment, and dining options, including a 28,000-square-foot supermarket for daily essentials and more than 450,000 square feet of entertainment spaces filled with attractions. With 9,100 parking bays, visitors can enjoy a hassle-free experience, ensuring convenience from arrival to departure.

Hextar World features a vibrant High Street façade, inspired by European and American architecture. The covered street mall blends indoor convenience with an outdoor ambiance, while a tram provides connectivity along High Street on the ground floor. Complementing its entertainment and lifestyle offerings, Senkyaku Banrai is a Japanese-themed food street featuring a selection of restaurants, including Yakiniku Tenshin, Tsukiji Sushi, Wagyu and Rice, and Hut Sake Bar, offering visitors a diverse range of traditional and contemporary Japanese flavours. 

Additional highlights such as a bowling centre, a sports and bar street, and immersive edutainment experiences ensure that there’s something for everyone.

As the retail and lifestyle heart of Empire City, Hextar World is surrounded by a vibrant mix of developments, including six commercial suite towers, four office towers, two hospitality towers and three hotels. It is well-connected to 18 affluent townships within a 10km radius and enjoys direct access to major highways, including Lebuhraya Damansara-Puchong (LDP) and Penchala Link via Sprint Highway, ensuring convenience for work, leisure, and daily needs.

Strategic Partners Driving Hextar World’s Success

Hextar World at Empire City is backed by industry leaders, each bringing expertise to this landmark development. Hextar Healthcare Berhad drives advancements in diagnostics and wellness solutions, while EXSIM Holdings is wholly owned by shareholders Lim Aik Hoe, Lim Aik Kiat, and Lim Aik Fu, who are also shareholders of EXSIM Development Sdn Bhd (EXSIM). 

Established in 2008, EXSIM redefines urban living by crafting spaces that seamlessly integrate modern architecture with sustainable living. JT Momentum, owned by Datuk Jackson Tan Kak Seng, also Managing Director of Binastra Corporation Berhad, focuses on quality craftsmanship, sustainable development and construction. 

Alliance Premier brings financial expertise and capital management. Together, these industry leaders ensure Hextar World’s lasting impact.

The Exploratorium: A New Experience Every Visit

Beyond its scale and offerings, Hextar World introduces "The Exploratorium" — a concept that enhances traditional shopping experiences. Built around four key pillars, it fosters Discovery & Innovation with emerging brands and technology showcases, nurtures Connection; Community with social spaces like co-working areas and cafés, delivers Entertainment; Adventure through an indoor water park, cinemas, and live performances, and promotes Wellness; Active Living with fitness facilities, spas, and recreation spaces.

Following the signing event, Hextar World is steadily progressing toward its highly anticipated Q4 2025 launch. Retailers, investors, and media partners are invited to be part of this groundbreaking development. For leasing inquiries, media opportunities, and partnership discussions, please contact: info@hextarworld.com.my or leasing@hextarworld.com.my

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THE CURVE BERAYA DI KOTA RAYA | CELEBRATE THE SPIRIT OF 90s RAYA WITH NOSTALGIA THIS RAYA 2025

This Raya season, the Curve invites visitors to relive the nostalgia of 90s Raya celebrations with ‘Beraya di Kota Raya’. 

Running from 28 February to 6 April 2025, the campaign transforms the Centre Court into a vibrant retro bus terminal, celebrating the nostalgic charm of Raya in the city. 

A key highlight of the setup is the iconic pink minibus, a familiar sight in the Klang Valley and a beloved part of Malaysia’s transportation history. 

Complementing the nostalgic theme is a traditional Rumah Biru-inspired kampung house, reminiscent of the classic wooden homes of Kampung Baru, as well as old-school bus stops, ticket counters, and a 90s Raya setup that beautifully captures the charm of past celebrations.

 

En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, shared, “This Raya, we are thrilled to celebrate the beauty of heritage while also supporting local businesses and uplifting the community. Through the ‘Beraya di Kota Raya’ campaign, we want to bring back the nostalgia of celebrating Raya in the city, where cherished traditions, vibrant bazaars, and communal festivities create a truly special experience for all generations.”

 

In keeping with its commitment to championing local entrepreneurs, the Curve welcomes over 100 Raya booths, including more than 10 celebrity booths, offering a diverse selection of Raya outfits, accessories, festive cookies and Juadah Berbuka Puasa throughout the mall. 

 

Visitors can immerse themselves in the Raya spirit with lively cultural performances such as Dikir Barat, Zapin, and Raya Musical Dance, while families can enjoy Kids’ Raya Workshops, where young ones can take part in Ketupat Weaving and Raya Card Making during weekends. 

 

Shoppers will also be rewarded through the Curve’s Gift with Purchase (GWP) programme. With a minimum spend of RM200, shoppers will receive limited-edition Raya packets and stickers. Those spending RM450 and above will receive a special Raya tote bag, designed by renowned doodle artistAnn Jaafar, along with Raya packets and stickers.  

 

For those who love a challenge, the Curve’s ‘Cari dan Menang’ social media contest offers shoppers a chance to win shopping vouchers, and exclusive the Curve merchandise. 

 

In the spirit of giving, the Curve marked the launch of its Raya campaign with a heartfelt Berbuka Puasa gathering for children from Rumah Anak Yatim Damai Kuang, where Flint also hosted them for a special iftar experience as part of the Curve Lurve CSR initiative. 

To make the occasion more meaningful, the Curve and its vendors contributed essential items, Raya outfits, duit raya, hampers, and festive cookies, ensuring the children enjoyed a truly memorable celebration.

 

Further fostering the spirit of giving, the Curve collaborated with Suria FM to organise a Bubur Lambukdistribution, featuring the renowned Masjid Kampung Baru Bubur Lambuk team. The traditional dish was prepared and shared with visitors, with the participation of En. Khairul Azizi Bin Ismail, Chief Executive Officer of Boustead Properties Berhad, En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, and Suria FM’s radio personalities DJ Lin, Iman, and Chiwan and staff members. 

 

To encourage community participation, a Donation Booth ‘Kongsi Rezeki’ is available  at the Centre Court from 28 February to 6 April, where shoppers can contribute essential items to Rumah Anak Yatim Damai Kuang. Donations will be delivered in two batches, on 17 March and 7 April. Additionally, every Friday before iftar, the Curve’s management team will distribute 50 special Ramadan gift packs to shoppers as a token of appreciation.  

 

Embracing the festive spirit of togetherness, the Curve is sponsoring tickets for the #theCurveBelanjaBalikKampung initiative in collaboration with Suria FM. This exciting social media and on-air contest invites participants to submit their most creative Pantun Raya for a chance to win VIP bus tickets home for Raya to the southern, eastern and northern region.  

 

This year, the mall continues to expand its offerings with new tenants, including F&B favourites like Serai, Kenangan Coffee, Toast Maker, Koppiku, Summer Bliss, and Richeese, alongside fashion and accessory brands such as Original Classic, Osmanli Oud, Hyrem, and Case. Families can also look forward to Moonbug Cocomelon, a new edutainment experience for young children.  

 

To accommodate the festive crowd, the Curve will extend its operating hours until 12 AM during the last week of Ramadan, giving visitors more time to shop, dine, and prepare for the festivities.

 

From nostalgic decorations, vibrant cultural performances, meaningful CSR initiatives, and a bustling Raya marketplace, the Curve’s ‘Beraya di Kota Raya’ offers a truly special festive experience. Visitors can immerse themselves in the charm of past Raya celebrations, rekindle cherished memories, and create new moments of joy with their loved ones.  

 

For more details about the campaign, as well as other exciting events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.

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