7-Eleven
Malaysia has just launched an eco-friendly initiative to transform
post-consumer plastic bottle waste into striking tote bags. The brand’s new and
exclusive reusable bag collection is dedicated to sustainability, encouraging
Malaysians to factor in environmental friendly steps while shopping.
On
the other hand, the Recycled PET Bottle Bag is upcycled from 100%
recycled PET bottles. With a maximum carrying capacity of 10kg, this bag allows
you to carry your purchased necessities while reducing the equivalent of up to three
plastic bottles from the environment.
7-Eleven
Malaysia’s General Manager of Marketing, Ronan Lee, expressed, “Plastic trash
are ecologically damaging to the planet that we live on and we want to make a
change through our Trash To Treasure reusable bag campaign that aim to drive
momentum in influencing our customers’ behaviour to bring their reusable bags
when shopping in our stores as well as provide financial contribution to our
chosen change agent NPO partners as every little step matters.”
Lee
continued, “On top of this, we are also currently using bio-degradable plastic
bags in our stores as part of our environmental protection efforts. We hope
that our sustainability initiatives will encourage our consumers to shop while
keeping the environment in mind to protect the world that we live in from more
plastic waste. We must do our part to transform #TrashToTreasure.”
First
of their kind in Malaysia, 7-Eleven’s latest reusable bags are not only
eco-friendly but look cute, too! The quirky bags are adorned with educational
fun facts and their wide straps make them extremely comfortable to wear.
Affordably priced at RM7.90 (Recycled PET Bottle Bag) and RM13.90 (Out of the Ocean Bag), the reusable bags are available exclusively at selected 7-Eleven stores in Peninsular Malaysia. With huge bang for your buck, you can repay Mother Earth with kindness without breaking the bank.
General
Manager of Reef Check Malaysia, Julian Hyde, said, “Trash leaking into our
ocean is a serious and universal issue. Our teams based on the islands and the
island communities see it first-hand - trash washing up to the shores, plastic
bags being caught on coral reefs, ghost nets trapping marine animals. It's
devastating. Everyone has a role to play if we are to find sustainable
solutions to this problem, and this initiative by 7-Eleven Malaysia is a
perfect example of how companies can play a role.”
Sharing
the same sentiment, General Manager of Juara Turtle Project, Tom Woodford,
said, “We are really grateful to 7-Eleven Malaysia for stepping up and
recognising that big companies need to help lead the way to changing how we use
plastics. Plastic based marine debris is a massive problem for our marine life,
including but not exclusive to the sea turtles that we work with here at JTP.
We hope that this campaign will inspire people to change their behaviour and to
make their own little contribution to protecting our ocean.”
While shopping for your reusable bags at 7-Eleven stores, you may perform another kind act for your local community by contributing to 7-Eleven Malaysia’s Kotak Putih campaign. At the same time, do check out exclusive products such as HY BTS Special Package coffee, Magnum Chocolate Truffle, Nescafe Gula Melaka, and Wonda Masala Spice Coffee, among others.
For more information on the latest #TrashToTreasure Reusable Bag Campaign, visit www.7eleven.com.my or its official social media pages at 7ElevenMalaysia.
