Malaysia has the highest rate of diabetes in Asia, and
more effort is required to both understand the root cause of this problem and
engage high-risk individuals at the grassroots level to improve the prevention,
diagnosis and management of this disease.
In support of the Ministry of Health’s on-going war
against diabetes, Ascensia Diabetes Care, the world’s leading provider of
solutions for diabetes care, has been spearheading a unique campaign aimed at
reaching out to communities within the Klang Valley to promote the pro-active
prevention and management of diabetes. At the same time, the campaign also aims
to gather better insights into why Malaysians have an apathetic attitude when
it comes to diabetes.
The six-month campaign called ‘#DriveAgainstDiabetes’
was conducted in collaboration with Diabetes Malaysia. At the heart of the
campaign is a full-size 44-seater passenger bus unit that will travel to
various high-traffic locations throughout the Klang Valley.
The
bus carries a team of trained individuals from both Diabetes Malaysia and
Ascensia, who will provide free blood sugar check-up and engage members of the
public with a host of interactive activities such as games and contests
centered around diabetes with attractive giveaways.
The campaign is designed to
educate people on diabetes symptoms, prevention and management. As an important
part of the campaign, participants are also being asked to fill out a survey,
aimed at acquiring better insights into urbanites' mindset in relation to
diabetes.
Maximilian Lim, Business Manager of Ascensia Diabetes Care Malaysia, said “#DriveAgainstDiabetes" is Ascensia
Diabetes Care Malaysia’s initiative in Malaysia to support the on-going War on
Diabetes.”
“We understand that Malaysians are both well-educated
and well-aware of the disease but are not taking proactive efforts to prevent
the disease or get diagnosed. We want to understand why, so that we can provide
ways to overcome these barriers to better prevention.”
“At the same time, as a world-renowned diabetes care
solutions provider, we also want to drive home the message that Accuracy,
Balance, and Commitment are the key elements to preventing or managing this condition
effectively in at-risk Malaysians and those who have diabetes," he added.
‘#DriveAgainstDiabetes’ campaign started in
January 2019 and will stop at 20 locations in total. To date, the campaign has
successfully engaged more than 11,000 people from selected venues in Kajang,
Kepong, Bangi, Semenyih, Bangsar, Petaling Jaya Town, Kuala Lumpur City Center,
Puchong, Klang, Selayang, Shah Alam, and Ampang.
Prof
Datuk Dr. Ikram Shah Ismail, President of Diabetes Malaysia, added, “It is
essential that all Malaysians, including those living with diabetes, learn how to
detect the early signs of this condition and manage their lifestyle
effectively.”
“Diabetes
Malaysia will continue to support initiatives like ‘#DriveAgainstDiabetes’,
which we are confident will drive more Malaysians to take charge of their own lives and encourage
their loved ones to do the same, especially during this festive period,"
he concluded.
It is available in 3 languages and the closing date for the
survey is on 15 July 2019. Thank you for participating.
<<GIVEAWAY>>
#DriveAgainstDiabetes Bayer Contour Plus Blood Glucose
Monitoring System Giveaways!
2) SHARE this post with
#DriveAgainstDiabetes #ContourAscensia #MouseMommyTreats
3) TAG 2 friends.
4) Good Luck!
Prizes : 1
set of Bayer Contour Plus Blood
Glucose Monitoring System for 2 winners!
Giveaways period : 02 July 2019 – 15 July
2019.
Giveaways announcement : 17 July 2019 ( Wednesday
)
Prizes collection : 18 July 2019 – 31 July 2019
( Self collection or representative is allow at Petaling Jaya within working
hours ).
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