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Lazada Malaysia and Wyeth Nutrition announced today that Lazada is the first eCommerce platform to make the S-26® Organic PROGRESS® available online exclusively on the

S-26 GOLD®PROGRESS® store on LazMall. S-26® Organic PROGRESS® is an organic milk product of Wyeth Nutrition and is available in 900g for children one year and above. The launch comes just ahead of Lazada Malaysia’s annual mid-year Big Baby Fair.

Chief Executive Office of Lazada Malaysia, Leo Chow explained that the introduction of S-26® Organic PROGRESS® exclusively on LazMall is a further testament to Lazada’s commitment to providing only the best for children through its Milk Formula Guarantee programme.

“Lazada is committed to safety, quality and a vast assortment of products for each child’s individual needs. We work with companies directly to protect customers through our Milk Formula Guarantee programme. This involves the assurance of authentic products and storing these products under pristine, monitored conditions at our facilities to give customers confidence to purchase when taking care of their child’s needs. We are happy to work with established international brand Wyeth Nutrition as its eCommerce platform of choice, and this reflects Lazada’s position in the market as a trusted lifestyle destination,” said Chow.

Wyeth Nutrition is the first major child nutritional company brand offering organic growing up milk in Malaysia, available in 900g online exclusively* on LazMall. S-26® Organic PROGRESS® is made using dairy ingredients from 100% imported organic milk, formulated by Wyeth Nutrition, a company with over 100 years of expertise in nutrition science. It contains 11 key nutrients including DHA, AA, Oligofructose and is NASAA certified organic with IFOAM seal. The milk used is sourced from organic Farms in Europe & New Zealand, from dairy cows fed with organic certified feed.

“As the first major child nutritional company brand offering organic growing up milk in Malaysia, Wyeth Nutrition looks forward to further grow its organic milk range in line with the current trend. S-26® Organic PROGRESS® is made with dairy ingredients** from 100% organic milk, sourced from Europe and New Zealand. S-26® Organic PROGRESS® featuring the Nutrilearn System^TM contains a blend of scientifically formulated nutrients that provide the appropriate nutrition to support the multiple dimensions of development that support child’s learning. As a brand that adheres to the highest of standards, this partnership with Lazada helps to provide mothers nationwide with access to our organic milk products wherever they may be,” said Kenny Wong, Business Executive Officer of Wyeth Nutrition.

The launch of S-26® Organic PROGRESS® on LazMall comes ahead of Lazada’s annual mid-year Big Baby Fair, which will take place from 12 – 16 July 2019. Shoppers can look forward to great savings with up to 80% off, RM 1 deals and over RM80,000 worth of collectable vouchers for products such as diapers, milk, strollers, children’s feeding accessories and more.

Save when you purchase S-26® Organic PROGRESS® on 4 July 2019

· 50% off when you purchase S-26® Organic PROGRESS®. Limited to two cans per customer, while stocks last.

· Buy 1 can S-26® Organic PROGRESS® and receive 1 free Buds™ children’s toothpaste. While stocks last.

Through the Lazada Milk Formula Guarantee Programme, customers can be assured of:

· Brand Reliability – All milk formula products covered under Lazada Milk Formula Guarantee can be traced back to its manufacturer with 100% reliability.

· Product Freshness – All milk formula products covered under Lazada Milk Formula Guarantee have a period-to-expiry of six months at the minimum.

· Handling – All milk formula products covered under the Lazada Milk Formula Guarantee are stored and handled in accordance with stringent standards. The guaranteed products are delivered to customers as advertised.