Big Bad Wolf Books, also known as the World’s Biggest Book Sale, has become synonymous with offering millions of books at UNBELIEVABLE prices and with its unwavering purpose to ignite a love for reading across the world.
Founded in 2009, the company’s simple yet impactful goal was to make books affordable and accessible to EVERYONE, regardless of their background or income.
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for More than just a book sale, Big Bad Wolf Books is a global reading advocacy initiative, on a mission to inspire people to read, educate, and enrich lives through the joy of books.
By offering books at discounts of up to 95%, Big Bad Wolf Books has made literature, knowledge, and creativity available to millions.
From classics to contemporary fiction, children’s books to coffee-table treasures, the wide range of books at the Big Bad Wolf Book Sale caters to readers of all ages and interests.
Beyond selling books, the Big Bad Wolf Books actively collaborates with community projects, NGOs, and schools to provide books to underserved communities.
Their efforts ensure that the joy of reading reaches those who need it most.
Andrew Yap, Co-founder of Big Bad Wolf Books, explains: “Books have the power to change lives. Our mission is not just to reach avid readers but to inspire non-readers to discover the joy of reading. We believe that everyone deserves the opportunity to learn, grow, and dream through books, no matter their background.”
For anyone who has yet to fall in love with reading, the upcoming Big Bad Wolf Book Sale Sunway 2024 is the perfect place to start.
With its vast and diverse collection and UNBELIEVABLE deals, it’s an open invitation to explore stories, discover new passions, and take the first step into the world of books.
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Mark your calendars and get ready to empower your 2025 with affordable books and start the New Year with a New You!
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“Our Mission …
~ Changing the World, One Book at a Time ~
We want to make books accessible and affordable for everyone
and advocate that reading books can change people’s lives and inspire them to dream big.
To Create. To Inspire. To Empower.”
Andrew Yap & Jacqueline Ng
Founders of Big Bad Wolf Books
For more information about Big Bad Wolf Books, please visit:
Sunway Pyramid was exceptionally festive today as Malaysia’s national badminton icon and two-time Paralympic gold medalist, Cheah Liek Hou (謝儀豪), joined YB Teresa Kok Suh Sim, Member of Parliament for Seputeh, in officiating the grand opening of Souper Tang’s flagship outlet.
Spanning 5,700 sq. ft., this largest outlet of its kind in Malaysia also features state-of-the-art décor and multiple VIP rooms, designed to serve as an exclusive event space for hosting a variety of celebrations.
Over one hundred attendees, including representatives from industry associations, influencers, sports enthusiasts, and mall visitors, gathered to hear Cheah Liek Hou share valuable insights into the discipline, resilience, and dedication required for sustained success.
He discussed how his daily routines, rigorous training, and wellness practices have contributed to his achievements and emphasized the importance of maintaining balance in all areas of life.
His inspiring words resonated with the audience and further highlighted the shared mission of both Cheah Liek Hou and Souper Tang to promote healthier living.
Through a commitment to consistency, mindfulness, and self-care, the alignment between Cheah’s journey and Souper Tang’s vision for wellness exemplifies their dedication to helping people live a balanced and healthier life, regardless of the challenges they face.
Teresa Kok acknowledged the brand’s contributions, stating, “Souper Tang has made a remarkable contribution to our community by blending traditional herbal cuisine with a forward-thinking approach to modern wellness.
This new flagship outlet is not just a restaurant; it is a vibrant hub where Malaysians can unite to embrace health, celebrate our rich cultural heritage, and build meaningful connections.”
During the ceremony, the Malaysia Book of Records presented Souper Tang with two national record certificates, recognizing the brand’s exceptional product achievements—'Most Bird’s Nest Sold in a Year,' with 243,119 units sold, and 'Most Herbal Soup Sold in a Year,' with 380,930 units sold.
These accomplishments highlight Souper Tang’s leadership in the herbal-based culinary sector and its ability to meet the growing demand for high-quality, health-focused meals.
Nevinn Leow, Group Chief Executive Officer and Managing Director of Souper Tang, said, “At Souper Tang, we believe in the power of good food to enhance quality of life. Our goal is to create dishes that are not only delicious but are also rooted in tradition and crafted for wellness. This flagship outlet is a step forward in making herbal dining more accessible, enjoyable, and impactful for our community.”
In addition to the exciting grand opening, Souper Tang also unveiled an innovation aimed at addressing the needs of busy individuals who are seeking convenient yet healthy meal options. The brand introduced the Souper Tang SouperFast Herbal Soup series, which features nine different soups that are ready to brew in just 30 minutes.
“The SouperFast Herbal Soup series is a response to the growing demand for quick, healthy meals. We understand that many people are juggling busy careers, families, and personal commitments, and we want to make it easier for them to nourish their bodies without compromising on quality. With these ready-to-eat brews, we’re empowering our customers to stay healthy, no matter how tight their schedules may be,” he added.
Furthermore, Souper Tang has recently achieved remarkable milestones in its growth journey, including its two entries in the ASEAN Records for ‘ASEAN’s Largest Restaurant Chain Specializing in Chinese Herbal Cuisine’ and ‘ASEAN’s Largest Hamper Brand by Cumulative Sales.’ These distinctions reflect Souper Tang’s significant expansion in both product offerings and brand presence across the region, solidifying its position as a leader in the herbal cuisine industry and demonstrating its continued commitment to providing accessible, high-quality meals to a wider audience.
In celebration of the flagship opening and the launch of the new SouperFast Herbal Soups, Souper Tang is offering exclusive gifts to customers purchasing SouperFast soups in sets of 6, 12, or 20.
Customers can look forward to receiving exciting rewards, including a SoupMate Thermos, Multifunctional Electric Cooker, or Electric Ceramic Pot. This milestone event marks an exciting new chapter for Souper Tang, bringing an innovative product range and an enhanced customer experience to its dynamic new location at Sunway Pyramid.
For more information, please visit Souper Tang’s website, and Souper Tang’sFacebookand Instagram.
