The new Oreo Chocolate Coated is a collaboration between Mondelēz International’s two favourites brands, which are Oreo and Cadbury Dairy Milk. The iconic crunchy Oreo cookie is coated with the smooth and creamy Cadbury Dairy Milk chocolate, creating a creamy and crunchy texture, giving way to a more enhanced and indulgent eating experience.
Oreo Chocolate Coated also brings forth an all-new twist on the iconic “Twist, Lick, Dunk” eating ritual. With the Oreo cookie being coated in Cadbury Dairy Milk chocolate, a new eating ritual “Lick It, Crunch It” is introduced for the Oreo Chocolate Coated. Now, the iconic cookie not only provides its loyal fans a new way to indulge in their favourite cookie, but also challenges them to always be ready to try something new.
Speaking at the launch of Oreo Chocolate Coated, Simon Crowther, Senior Marketing Manager, Biscuits and Snacks (Malaysia, Singapore, Thailand), said “We wanted to create a product that breaks free from the conventional mold of our other product variations, while still ensuring that it is something our consumers would turn to whenever they feel in need of a snack.
As a brand that prides itself on its playfulness, we believe that the introduction of Oreo Chocolate Coated will inspire our consumers to stay playful in their ways of coming up with more creative and fun ways of indulging in the Oreo Chocolate Coated”.
This latest product variant first
launched overseas in regions such as South Africa, United Kingdom, United
States of America, Australia and India and was very warmly received.
Interested to get more information on
the all-new Oreo Chocolate Coated,
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