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Sunplay, Malaysia's trusted sunscreen brand, announced its success in concluding its third annual CSR initiative, ‘We Care for the Ocean 2023’. In partnership with Watsons, the Malaysian Nature Society (MNS), and climate action advocate Melissa Tan, a significant impact has been made on beach pollution across seven locations in Malaysia.

"Partnering with Watsons, the MNS, and Melissa Tan has truly amplified our efforts and made this campaign an extraordinary success, and we were able to fundraise RM40,000 throughout the month of November,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.

Lim further expressed, “We are thrilled about the high volume of trash we managed to remove from our beaches”.

This year's campaign mobilised a remarkable 256 volunteers, who collectively cleaned up an impressive total of 1,490kg of trash across seven beaches in Malaysia, exceeding last year's total of 1,348kg.

The efforts were spread out over a variety of locations, including Pantai Sekendi in Sabak, Selangor, where 165.9kg were collected; Pantai Sungai Kajang in Tanjong Karang, Selangor, with 720.9kg; Pantai Redang in Sekinchan, Selangor, contributing 80.3kg; Pantai Batu Laut in Tanjung Sepat, Selangor, clearing 23kg; Pantai Cunang in Tanjung Sepat, Selangor, accumulating 116kg; Pantai Blue Lagoon in Negeri Sembilan, adding 284.3kg; and Pantai Morib in Selangor, rounding it off with 99.2kg.

"We strongly feel that the core focus of this campaign resonates with our organisation's mission, as it emphasises conservation and appreciation of nature. To further add, we were delighted to join hands with the team when we first learned about this initiative, as it offers us a chance to contribute to environmental preservation", states MNS Executive Director, Mr. I.S. Shanmugaraj.

"I believe we need to not only raise awareness about ocean pollution but to galvanise Malaysians to take action. We need to stop plastic pollution at the source. What we choose to use or not use everyday, directly contributes to the problem. I hope every bag of trash collect motivates everyone to create one less bag of trash everyday too," mentioned Melissa Tan, Climate Action and Sustainability Advocate.