A symbolic highlight of this campaign launch is the unveiling of the “STOP THAT DOT” Pink Ball (or dot), which represents cancer cells that, if left undetected, can grow and disrupt health.
However, when caught early—even at the size of a dot—lives can be saved, and the chances of full recovery significantly increases.
“At Ace Canning, we are honoured to stand shoulder to shoulder with women in this crucial battle. Breast cancer is not just an individual struggle; it resonates throughout families and communities. Through the 'STOP THAT DOT' campaign and our #ScanNowSpotEarly initiative, we want to remind every woman that she is not alone. Early detection is a powerful tool that can save lives, and we hope this initiative encourages women to take proactive steps to protect their health.”
At the heart of this campaign is a powerful brand film, brought to life through visual storytelling in collaboration with HOMESOY’s agency partner, Asterisk Advisory. Together, they transformed “STOP THAT DOT” into a vibrant and impactful initiative, embodying the shared mission of advocating for breast cancer awareness. The film features six Malaysian breast cancer survivors from diverse backgrounds and ages, who share their personal journeys and emphasise the life-saving importance of early detection.
Among these inspiring women is Tan Chieu Mei, whose story underscores the crucial role of early screening. In a touching scene from the film, she celebrates a birthday with her daughter, a poignant reminder to cherish every moment and never lose hope. "For me, the real victory is having another birthday to look forward to and watching my child grow up," Chieu Mei shared.
According to Wan Ping, “Like these incredible women, we want to share their stories of resilience and the belief that early detection through a mammogram is the way forward. Every woman who has faced cancer is a hero in so many ways, and their journeys serve as a beacon of hope, inspiring others to take proactive steps toward their health.”
The Role of Soya Nutrition
Through collaborative efforts with CRMY, Ace Canning continues its commitment to breast cancer prevention with its annual donation of RM50,000 to CRMY to support their research initiatives in combating breast cancer. “With 1 in 20 Malaysian women at risk1 Raising awareness while promoting prevention and early detection is important,” said Wan Ping.
Professor Dr. Cheong Sok Ching, Chief Scientific Officer of Cancer Research Of Malaysia (CRMY) explained during her talk on Bridging the Gaps in Breast Cancer Care, "There have been various studies evaluating the protective effect of soya products or soya isoflavone on breast cancer risk and some of these have demonstrated a protective effect.”
Ms Soo Sek Yow, Head of Soya Nutrition Unit of Ace Canning added, “Soya contains isoflavones, a type of phytoestrogens that are found in plants. These isoflavones compete with natural oestrogen, potentially reducing the risk of breast cancer. We aim to support research to establish a link between soya consumption and the reduced risk of developing breast cancer.”
During Soo’s talk on Soya Nutrition and Breast Cancer: What the Evidence Shows, she shared evidence-based information to dispel common misconceptions about soya and breast cancer.
“Research, particularly in Asian populations, have shown promising associations between high soya intake and lower breast cancer risk. While further research is needed to fully understand the mechanisms, these findings suggest that incorporating soya into a healthy diet may offer benefits in lowering the risk of developing breast cancer," explained Soo.
“In addition, we need to determine the ideal time in women’s lives to consume soya and to establish the recommended amount needed to achieve its desired protective effect. This is where Cancer Research Malaysia’s work becomes essential”, Prof. Cheong added.
HOMESOY 3.0 Soya Milk is formulated with higher soya protein and fortified with dietary fibre, calcium, and vitamins A and D, while offering superior-tasting soya milk without any added sugar.”
Scan Now, Spot Early: Partnerships and Roadshow for Mass Awareness
While the presence of the dot may escape you, it won’t be missed when you #ScanNowSpotEarly through a mammogram.
From 7th October until the end of the month, HOMESOY 3.0 will be amplifying its “STOP THE DOT” campaign with the support of a diverse range of partners, including both retail and non-retail brands- Jaya Grocer, Village Grocer, The Food Purveyor, Aeon, 6ixty8ight, Fitness First, Celebrity Fitness and Curves.
Together with HOMESOY, these partners are helping to drive the message of health and empowerment to a wider audience, reinforcing the importance of proactive health measures.
Don’t wait, Join the Movement Now!
At this launch, HOMESOY 3.0 calls on all Malaysians to join the "STOP THAT DOT" movement. Whether it’s encouraging a loved one to get screened, sharing the message with your community, or pledging support online, every action matters in the fight against breast cancer.
"Early detection is not just important—it saves lives. And as research shows, incorporating soya milk into your diet may help reduce the risk of breast cancer," says Soo.
For more information about HOMESOY’s "STOP THAT DOT" campaign, please visit https://stopthatdot.homesoy.my
To learn more about HOMESOY, HOMESOY 3.0 and Ace Canning Corporation, please visit http://www.homesoy.my
1 World Health Organization International Agency for Research on Cancer (IARC). (2020). Global Cancer Observatory: Cancer Today. Malaysia Cancer Fact Sheet. Retrieved from https://gco.iarc.who.int/media/globocan/factsheets/populations/458-malaysia-fact-sheet.pdf (Accessed April 22, 2022)
.JPG)
