Mouse Mommy Treats

Internationally renowned dermatological skincare brand, Eucerin, unveiled its latest innovation, ProACNE Solution Triple Effect Serum at Sunway Pyramid.

Triple Effect Serum with patented Thiamidol is the latest addition to Eucerin’s leading acne care range, ProACNE Solution. The ProACNE Solution Triple Effect Serum is clinically proven to reduce acne marks up to 80%¹. First visible results in 2 weeks and continuous improvement over time².

Acne marks, or post-inflammatory hyperpigmentation (‘PIH’) is common among many acne sufferers. After tackling acne, they are still stuck with battling acne marks. The acne marks left behind after acne has subsided can be even more exasperating and emotionally distressing than acne itself.

Additionally, sun exposure can aggravate the acne marks, darkening of the affected patches and prolonging the time it takes for them to fade. Most acne marks will eventually fade over time, but it can take several years or even up to five years until it is fully gone³.

Thiamidol is an exclusive and patented active ingredient developed by Eucerin during a 10-year research project. It reduces acne marks, or post-inflammatory hyperpigmentation by addressing the root cause, the production of melanin in the skin.

In addition to Thiamidol that reduces persistent acne marks and prevent their appearance, Eucerin ProACNE Solution Triple Effect Serum also contains Salicylic Acid to reduce acne as well as Licochalcone A to soothe irritations. Thanks to the Sebum-regulating technology, the formulation leaves a long-lasting, dry, matt finish to the skin.

“We are proud to introduce this breakthrough anti-acne marks serum, which will be life-changing to many people. By helping to accelerate the fading time of acne marks, Triple Effect Serum offers physical & emotional relief that improves the quality of life.

For those who want to leave no acne marks behind, they are invited to join our #LeaveNoMarksBehind movement. They will be able to try out the serum and see the result for themselves,” said Mr. Ng Hock Guan the Country Manager of Beiersdorf Malaysia & Singapore.

At the launch, the pioneers of the #LeaveNoMarksBehind movement were invited on stage to share their experience, after a video that shows their journey with the Triple Effect Serum. A few smart vending machines will be placed at several shopping malls and universities from now till April, for more acne marks sufferers to join the movement and receive a trial pack of the new Triple Effect Serum.

What are post-acne marks, or post-inflammatory hyperpigmentation (‘PIH’)?

PIH is a type of hyperpigmentation of the skin that is triggered by our skin’s regeneration process after inflammation. It appears as flat spots of hyper colouration. These range in colour from pink to red, brown, or black, depending on skin tone and the depth of hyper colouration. The root cause is the increased melanin production, the pigment that defines the colour of a person’s skin, which is stimulated by inflammatory factors. The acne triggers melanocytes – the melanin-producing cells – to release excessive melanosomes (pigment granules). The excessive pigment granules darken and discolour the formerly stressed area. Once initial acne has subsided, spots of hyper colouration, so-called acne marks, can remain.

What are the active ingredients and what are they for?

Eucerin ProACNE Solution Triple Effect Serum offers benefits of:

1. Anti-marks: Patented Thiamidol acts at the root cause of hyperpigmentation to reduce persistent acne marks and prevent their appearance

2. Anti-acne: Salicylic Acid effectively reduces blemishes and Licochalcone A helps to soothe irritations

3. Anti-shine: Sebum Regulating Technology delivers a long-lasting dry, matt finish

What is the recommended usage for best effects?

Twice daily usage of the Eucerin ProACNE Solution Triple Effect Serum in the morning and evening. Apply one full pump to thoroughly cleansed skin. A slight tingling sensation may occur which is harmless and will fade after minutes. Avoid eye area and highly inflamed acne.

Is exposure to sunlight after applying the products a problem?

No, exposure to sunlight after applying the products is not a problem. However, skin areas prone to post-inflammatory hyperpigmentation should be limited to sun exposure, as sun exposure can cause sun-induced skin damage such as skin darkening at the affected patches and prolonging the time it takes for them to fade.

Therefore, it is recommended to use the Eucerin ProACNE Solution Day Bright Mattifying SPF30 in addition to the Triple Effect Serum since it includes broad-spectrum ultraviolet radiation filters that protect skin from both UVA and UVB rays.

Eucerin ProACNE Solution Triple Effect Serum is priced at RM115 (40ml) and is available at major pharmacies nationwide. It has enhanced efficacy when used together with the Eucerin ProACNE Solution Day Bright Mattifying SPF30. For more information about the Eucerin ProACNE Solution products, please visit the official website of Eucerin Malaysia at www.eucerin.my.

¹Clinical study, 40 females & males with persistent acne marks, 12 weeks of regular usage twice daily.

²PiU study (n=100), 2 weeks of regular usage twice daily.

³Abad-Casintahan, F. et al., “Frequency and Characteristics of Acne-Related Post-Inflammatory Hyperpigmentation.” J Dermatol. 2016; 43:826–828.

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