The old saying of “Mothers hold their children’s hands for a short while, but their hearts forever” cannot be any truer as Mother’s Day dawns. In celebration of this special day, Softlan® introduces a limited-edition pack, to express gratitude to mothers in Malaysia. Aptly named the ‘Fragrance of love’, the pack features a scent specially selected by children that reminds them of their mothers’ love and warmth, now transcended onto one’s freshly-laundered clothes.
Esi Seng, Marketing Director of Colgate-Palmolive Malaysia said: “Softlan®
goes beyond that of a fabric conditioner. In fact, our brand is always anchored
upon celebrating mother’s love, and providing comfort through the efficacy of
our products. The new ‘Fragrance of Love’ scent is created with love from
children and all of us at Softlan®, in the hope that the scent will evoke
beautiful memories of love and joy for mothers and their children alike.
“As a mother of two while juggling a full-time career myself, it is
important for us that our children always remember the love we have for them,
though at times we may not be physically present. Through this ‘Fragrance of
Love’ pack, we want to recreate that moment where love evokes a feeling of
warmth and homeliness. More importantly, we want our consumers to take a whiff
of this fragrance and smile while remembering the love their mothers have for
them.”
The Softlan® ‘Fragrance of Love’ limited edition pack comes in a 1.4-litre pack variant, with a unique fragrance that combines a carefully-selected range of floral scents, chosen by children that best represents and reminds them of their mothers’ love.
In conjunction with the launch of this limited-edition
pack, Softlan® announces its continued partnership with Aishah Sinclair, radio
announcer, television host and brand ambassador of Softlan®.
“While this is the fourth year of our partnership with
Aishah, we must say we saw her embrace motherhood with much flair and joy, and
are delighted to share her sentiments for her role not only as a mother, but
nurturer, educator and friend. She truly epitomises the essence and qualities
of a Softlan® mum, who wants nothing but the best for her children and family;
at the same time, juggling a successful full-time career. We are delighted to
have her join our roadshows and share her motherly advice with others out
there,” Seng added.
Aishah Sinclair made a special appearance
on Sunday, 15 April 2018 for a meet-and-greet session to surprise Giant
shoppers, who had the opportunity to take selfies with her. The first twenty
shoppers who posted their selfies on Giant's Facebook page also took home an
exclusive gift, courtesy of Giant and Softlan®.
The limited edition ‘Fragrance
of Love’ pack by Softlan® is now available at all major supermarkets and
hypermarkets nationwide at a recommended retail selling price of RM 6.75. Offer is valid while stocks last.
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