As the festive season is approaching, 11street Malaysia has partnered up with Pentoli, a premium cookware
brand that is inspired by Italian designs both classic and contemporary to
bring in high quality cookware to 11street’s platform. This
partnership signifies the ongoing efforts to enhance the product variety on
11street to cater to the wants and needs of the consumers.
Through this partnership with Pentoli, 11street will take a much closer step in becoming a more holistic online shopping platform as well as enhancing the consumers shopping experience.
Bruce Lim, Vice President of Merchandising at 11street said during the media event: “I believe that people has always sourced
for items with good quality, and hence our partnership with
Pentoli
will allow customers to buy top-notch and safe cookware from 11street platform. Both brands will work closely to provide products
and services that will benefit our shoppers, while we work hand-in-hand to
prosper together.”
With
the unique and innovative Pentoli’s Smart-Forming Technology, a variable wall of
thickness is formed while optimising body weight and heat distribution of the
cookware. This ensures faster cooking time and lesser energy consumption. As a
result, foods are cooked in a much less hazardous to health method. With this, consumers will have one less worry on their mind and can
focus on things that matters most; creating precious memories with their loved
ones during festive season.
Presenting at the same event, Khoo Chee Kong, Managing Director of
Pentoli said: “At Pentoli, we believe in constantly innovating our products in order to
provide our customers with an exceptional cooking experience. We are very grateful to be able to work with 11street, it will
definitely help us reach a wider audience in Malaysia and we have the utmost
confidence that both brands will benefit from the partnership.”
In conjunction with the partnership, Dato’
Fazley Yaakob, MasterChef Celebrity Malaysia will be the official Chef
Consultant for Pentoli’s Ramadan and Hari Raya campaign. Dato’ Fazley Yaakob performed
a cooking demo featuring two of his favourite Ramadan dishes, which are ‘Smoked Meat with Fiery
Chilli and Green Starfruit’ and ‘Caramelised
Bananas with Gula Melaka Butterscotch Sauce’ in conjunction with the upcoming
festive period.
Pentoli Multi-ply Stainless Steel 8L
Pressure Cooker
Equipped with Interlock System Mechanism,
Pressure Indicator Safety Valve and Extra Safety Valve features, Pentoli
promises users a safe cooking experience. Other than that, steam is trapped in
an airtight pot which subsequently raises the pressure and boiling point, thus
speeding up the cooking process.
Pentoli Multi-ply Stainless Steel 38cm Flat
Bottom Wok with Cover
Besides lightweight feature, it comes with
Quality Bakelite Handle with excellent insulation and heat-resistance. The
Intelligent Air Valve gives user total cooking control by retaining and
releasing steam.
For more details about Pentoli,
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