Friday, March 12, 2021

Kickstart the day with Inside Scoop’s Breakfast Set

 

Inside Scoop has launched it’s ultimate Breakfast Set, featuring 4 new flavours that will have you crawling out of bed in the morning without so much as a snooze.

 

Inspired by Malaysian breakfast, the local ice cream company emulates flavours from our favourites - from the kopitiam near our home that serves kaya toast along with a nice hot cup of Milo or coffee, to the simplicity of a bowl of granola upgraded with rich, creamy ice cream.


The Yoghurt with Granola by Amazin' Graze has your health consciousness covered. Topped with crunchy granola goodness, this yogurt ice cream will definitely be able to pull you out of bed and help you kickstart the day.

 

For those reminiscing about weekend kopitiam breakfast mornings, Inside Scoop’s Kaya Toast that consists of burnt butter ice cream swirled with housemade pandan kaya sauce is sure to satisfy your nostalgia. It is even topped with toast crumbs, much like the real thing!


 

If you are a coffee person, the Coffee Almond Fudge brings you the delight of cold brew coffee ice cream swirled with honey roasted almonds and chocolate fudge. It is literally having a Frappe in the form of creamy ice cream!

 

Milo lovers, you are not left out. Try a pint of the new Malted Chocolate flavour made with (duh!) Milo, added with  chocolate coated Nestum to pacify your sweet tooth. How’s that for an alternative to milo ais?  

 

Try out all four new flavours - Malted Chocolate, Kaya Toast, Coffee Almond Fudge and Yoghurt with Granola by Amazin' Graze -  at any Inside Scoop outlets while stocks last. Or, why not try the Breakfast Set Party Pack featuring all four to keep you set for the entire week?

 

Not only that, from now till 30 April, save up to 50% when you make your purchase with ShopeePay at any Inside Scoop store.  Each ShopeePay user gets to enjoy a cashback of RM4 with a minimum spend of RM8, two times throughout the campaign period. Terms and conditions apply.


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Tuesday, March 9, 2021

World’s first English ‘Pinkfong First Learning Kit’ launches on Astro


Fans of Pinkfong, the beloved children’s brand behind Baby Shark, can look forward to the world’s first English version of the ‘Pinkfong First Learning Kit’ offering parents and kids an immersive and interactive home learning experience that takes young fans on an engaging journey of exploring and practising healthy lifestyle habits including their first discoveries of brushing their teeth, taking a bath, and eating their vegetables. 



This limited edition ‘Pinkfong First Learning Kit’ is now available for purchase via Astro Best (Ch 481) or On Demand. 



Previously available only in Korean and Chinese versions, Astro customers will be the first in the world to enjoy the English version of the ‘Pinkfong First Learning Kit’ which consists of three sets of exclusive merchandise: ‘Brush the Teeth Set’, ‘Eat Veggie Set’, and ‘Bath Time Set’. Each learning kit comes with a story book, a sticker book, exclusive Pinkfong merchandise and two-weeks of access to 37 ‘Pinkfong First Learning’ videos available for streaming on Astro Best.



For purchases via Astro Best (Ch 481) or On Demand, Astro customers can purchase the bundle set for RM99, while individual kits will be available for RM60 each. 



Pinkfong First Learning Kit 3 in 1 Bundle introduces children to first discoveries of healthy habits including brushing teeth, taking a bath, and eating veggies. Each learning kit comes with a story and sticker book as well as Pinkfong products kit includes:


1 x Brush Your Teeth Set

• 2 kids toothbrush + 1 cup

• Pinkfong brush the teeth story book

• Pinkfong first sticker book shape games


1 x Bath Time Set

• Pinkfong Bath Loofah

• Pinkfong Bath Time story book

• Pinkfong first sticker book color games


1 x Eat Vegetable Set

• Pinkong suction bowl

• Pinkfong Try Different Types of food story book

• Pinkfong first sticker book fruit games



For more details on the ‘Pinkfong First Learning Kit’, visit Astro Best (Ch 481). 


Astro Go Shop :

https://www.goshop.com.my/search?keyword=pinkfong


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Always #CheckTheSeal Before Buying Massimo Sandwich Loaves !


During the Covid-19 pandemic, bread has become a Malaysian staple, as a snack or as a main meal. Eat bread with a cup of beverage is normal routine.

 

However, the fear that pranksters or irresponsible people may have accidentally or purposely tampered with those soft, fluffy loaves has grown apace. Bread bags in Malaysia have traditionally been secured by Kwik Lock bread tags that can be opened and closed, undetected, making bread an easy target for pranks and malicious attacks. 

 

How can you be certain that the bread in your cart has not been tampered with? 

 


Simply check the seal on Massimo’s first in Malaysia tamper-evident bread bag packaging to enjoy your favourite bread with peace-of-mind. The new tamper-evident packaging, sealed for your safety will be rolled out across all Massimo bread loaves, beginning today.  

 


Famed for its wholesome and healthy baked products, Massimo launched the laser sealed tamper-evident packaging, a major step forward in the commercial bakery industry, to address your concerns on product safety and integrity that have grown during the Covid-19 pandemic. 

 

Here’s how to enjoy the wholesome goodness of Massimo sandwich loaves with confidence: 

Step 1

Look for your #SealedForSafety Massimo sandwich loaf on the bread rack

Step 2

#CheckTheSeal is intact

Step 3

Purchase with confidence, and enjoy with peace-of-mind

Step 4

To open, break the seal; to close, twist the packaging and attach the Kwik Lock bread tag

 

Always #CheckTheSeal. If the seal is not intact, pick another Massimo loaf to avoid accidental or malicious contamination. 

 


The Italian Baker Sdn Bhd, the makers of Massimo, invested RM1million in the laser-seal tamper-evident packaging technology from the United States of America to keep its products sealed for safety for you. The tamper-evident packaging helps to alert you to any visible alterations to the product.  

 

The Italian Baker Sdn Bhd, Managing Director, Mr Jeremy Goon explained that the tamper-evident packaging further uplifts product integrity, food safety and quality assurance for your safety and satisfaction. 

 


“Towards the end of 2019 a social media challenge in the United States of America had pranksters opening food products and deliberately contaminating them via grossly unhygienic behaviors before carefully placing the contaminated products back for unwitting consumers to buy. The risk of such pranks, and its possible effects on consumers especially during the Covid-19 pandemic required us to increase product safety and integrity. We quickly found a solution to safeguard our customers but with global lockdown restriction, it has taken us a longer time to implement,” Mr. Goon explained. 

 

“In Malaysia, only Massimo has tamper-evident bread loaf packaging because your safety and satisfaction is our priority. Your peace-of-mind as you enjoy the wholesome goodness of our products, confident in its safety is important because Massimo cares,” he said.

 

Mr Goon shared that the laser seal tamper-evident technology was specifically designed to make any tampering clearly visible. 

 

“Massimo is a consumer-centric organization that always considers safety, practicality and functionality of our packaging. The laser-seal packaging we use is easy for legitimate users to open while clearly showing any attempts to break the seal by non-users. Always remember to check the seal for your safety and for your peace-of-mind,” he added. 

 

Since its introduction in 2011, Massimo has become a Malaysian staple, providing wholesome goodness through a variety of bread including Sandwich Loaf, Sandwich Loaf with Wheat Germ, 100% Whole Wheat Loaf, Fine Wholemeal, Ricco Chocolato Loaf, and Kurma & Milk loaf. Massimo breads are baked using quality ingredients under stringent quality assurance to delight consumers with its deliciously healthy taste, and to give them peace-of-mind with its tamper-evident packaging. More photos can click here to view. 


 

The popular Massimo Sandwich Loaf with Wheat Germ is infused with the natural goodness of wheat germ that is associated with better heart health. Wheat germ is high in vitamin E, Omega-3 fatty acids, natural fibre, protein, B1, B2, B6, magnesium, phosphorus and zinc. The whole wheat and fine wholemeal ranges are packed with the nutritional goodness of fibre, essential nutrients and minerals, with the soft and fluffy texture, Malaysians love. 


Get to know more about Massimo,

Website : https://www.massimo.com.my/

Facebook : https://www.facebook.com/massimobreadmalaysia

Instagram : https://www.instagram.com/massimobread/


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Tuesday, March 2, 2021

FAMA And SHOPEE | E-FAMAPLACE Encouraging Opportunity For Local Farmers And Entrepreneurs


Great effort and opportunity for local farmers and entrepreneurs! The Federal Agriculture Marketing Authority (FAMA) and Shopee are looking to invite more local farmers and entrepreneurs into their eFAMAPLACE campaign after recording nine times return on investment (ROI) in just two months since the campaign began on 17 December 2020.

 

To digitalise marketing for Malaysia agrofood products, FAMA has established strategic collaboration with e-commerce operators including Shopee. eFAMAPLACE on Shopee is part of FAMA’s continuous efforts to help farmers and entrepreneurs open online stores and equip them with digital marketing knowledge. The aim is to prepare them for more challenges in the face of the Covid-19 pandemic. FAMA’s Agrobazaar Malaysia store on Shopee which opened in May 2020 has listed more than 250 products produced by local farmers and entrepreneurs.

 

The eFAMAPLACE features a microsite that is home to 7,000 items ranging from fruits and vegetables to seafood, poultry as well as flowers. Malaysians can find durian, tomatoes, starfruits, dragon fruits, beef, chicken, fresh cut flowers, orchids as well as anchovies, cooking paste, spices and more, making it a one-stop site to source for Malaysian agro-food products.  To access the e-marketplace, Shopee users only need to type “FAMA” or “eFAMAPLACE” in the search bar. 

 

The campaign now seeks to assist even more local farmers and entrepreneurs to set up their online stores on Shopee, and will collectively be marketed via the eFAMAPLACE microsite. To encourage users to purchase and support local products, FAMA has allocated 50,000 vouchers  valued between RM5 to RM20 for the entire duration of the campaign till August 2021.The vouchers that have been redeemed in the past two months since 17 December 2020 so far have recorded more than half a million Ringgit in sales.


 

Dato’ Zainal Abidin Yang Razalli, Director General of FAMA said, “From the results thus far, we can see that digital marketing is essential. Therefore, FAMA will encourage our farmers and entrepreneurs to venture into digital marketing which enables them to market their products directly to consumers for everyone’s benefit. Our partnership with Shopee has proven to be an effective method to assist local farmers and entrepreneurs expand their market reach. Shopee has also committed to support the farmers and entrepreneurs with onboarding and education via Shopee University. We hope that these efforts will improve the standard of living for farmers and entrepreneurs nationwide.”

 

To match FAMA’s contribution, Shopee is providing support in the form of publicity and exposure to the sellers via its marketing assets on the App, website and through social media. Efforts by Shopee to promote local produce and products include dedicated livestreaming shows with Shopee Celebrity Squad A-lister Erma Fatima or better known as Mak Cun via its channel Shopee Live.

 

Commenting on the collaboration with FAMA, Ian Ho, Regional Managing Director of Shopee said, “In a win-win for local communities, we are able to give consumers access to agricultural products directly from the hands of the local farmers and entrepreneurs through this campaign. Our partnership with FAMA empowers the agricultural community and shows how e-commerce breaks longstanding divides between farmers, fishermen and the direct consumers of their goods. It is truly humbling to be given this opportunity to support the digitalisation of Malaysia’s agricultural economy by providing a robust ecosystem for fishermen and farmers to sell on.”

 


To know more about eFAMAPLACE, users can tune in to Shopee Live at 5PM on 1 and 3 March 2021 to catch the FAMA edition of the Mak Cun livestream series. Hosted by Erma Fatima, together with Datin Rita Sosilawati on 1 March and Datin Nur Shahida binti Mohd Rashid on 3 March together with Senior Director of FAMA’s Market Promotion Division, Pn. Rosilawati Abu Hassan, they will share mouth-watering recipes using the freshest ingredients available at eFAMAPLACE. They will also be giving away exclusive vouchers during the shows for users to enjoy attractive savings when they shop at eFAMAPLACE.

 

Users who check out eFAMAPLACE during the Shopee 3.3 Supermarket Sale from now till 3 March 2021 will also enjoy RM20 off with a minimum spend of RM80. Additionally, the 3.3 Supermarket Sale is offering users free shipping with minimum spend of RM10, daily 50% deals and bargains from as low as 33 sen when they shop on Shopee.

 

Shop and support local farmers and entrepreneurs at eFAMAPLACE via https://shopee.com.my/m/efama


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Monday, March 1, 2021

Zipping into More Chocolate and Better Wafer with Cadbury

  

Cadbury Malaysia, under the global food company Mondelēz International, has launched its all-new Cadbury Zip. This delightful snack comes with an improved, mouth-watering new recipe as part of the brand’s strategy to refine their line of products. 

 

With Malaysians staying at home for most parts of the day due to current circumstances, these sticks of goodness can be enjoyed by everyone in the family, used in dessert recipes or even served as the perfect tea time snack to have with friends over Zoom to Zip through dull moments.  

 

So what’s different with this new Cadbury Zip as compared to its predecessor? The original chocolate base is now replaced with Malaysia’s favourite smooth & creamy Cadbury Dairy Milk. It is also enhanced with 20% more chocolate than before as the new recipe ensures every bite is packed with chocolatey goodness. Not stopping there, Cadbury also developed a recipe to ensure the wafer is consistently crispy to guarantee a satisfying crunch that perfectly complements the chocolate in every bite.

 

The all-new Cadbury Zip comes in refreshed pack sizes with a striking red ‘Z’ splashed across the iconic purple packaging.

 

It is available on Shopee at the price of RM1.00 for Cadbury ZIP Trial Pack, RM1.90 for Cadbury ZIP Big Singles, RM 4.70 for Cadbury ZIP Value Multipack and RM9.90 for Cadbury ZIP Sharebag. Shopee has seen a growing demand for snacks on its platform, with half a million snacks including chocolates and biscuits being purchased between 11 and 15 January 2021 when the second Movement Control Order (MCO 2.0) was announced.

 


In celebration of this new chocolatey wafer bar, chocolate lovers will get a free sample of the new Cadbury Zip with any purchase from the official Mondelēz International store on Shopee from now while stocks last. The sample also comes with a QR code where users can redeem vouchers to earn a discount on their next Cadbury Zip purchase.

 

Adding to the excitement, Chipsmore is bringing back the Chipsmore x Monopoly campaign on Shopee. Chipsmore fans will get to take home a beautiful mug from now to 21 March and a free handy tote bag from 22 March to 18 April with the purchase of any selected Chipsmore pack. These free gifts are available exclusively on Shopee. Terms and conditions apply.


 

The launch of the new Cadbury Zip is in conjunction with Shopee’s 3.3 Supermarket Sale. Shopee users who visit the platform during the Sale from now to 3 March 2021 will also enjoy free shipping with a minimum spend of RM10, daily 50% off deals as well as bargains from as low as 33 sen. Don’t forget to pay with ShopeePay for smoother checkouts.

 


Take a bite of Cadbury’s tasty offering and other delicious snacking products from Mondelēz International by visiting https://shopee.com.my/mondelezcadburyofficial

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