RED BOX x JBL ENTERTAINMENT | NEW STRATEGIC ENTERTAINMENT PARTNERSHIP

 

Set to elevate Malaysia’s karaoke entertainment scene, karaoke entertainment industry leader, Red Box Karaoke Malaysia (Red Box), has entered into a memorandum of understanding (MoU) with Concept Associates (KL) Sdn. Bhd, Malaysia’s Sole Distributor for JBL Entertainment Malaysia.

The event, held today at Red Box, The Gardens Mall, and officiated by Rosmin Hashim,  Chairman of the Malaysian Recording Industry Association (RIM) and Chairman of Public Performance Malaysia (PPM), marks a significant milestone for both companies as they aim to enhance the karaoke experience and expand their market presence across Malaysia. This collaboration signifies a shared vision to provide innovative and high-quality entertainment solutions to its customers. 

The strategic partnership encompasses three significant highlights starting with Technological Integration. With JBL Entertainment Malaysia’s cutting-edge microphones, and speakers equipped in Red Box’s karaoke venues, this integration promises unparalleled audio experiences for karaoke enthusiasts, ensuring high-quality sound during every karaoke session.

To boost brand awareness and appeal to a wider audience, the collaboration will engage in Joint Marketing Initiatives. By combining their resources and know-how, Red Box and JBL Entertainment Malaysia will develop effective marketing campaigns. 

Red Box primarily targets families and friends, aiming to highlight their exclusive premium karaoke experiences. These cooperative endeavors will enhance their market standing and draw more customers to their numerous karaoke venues.

Lastly, with a strong focus on innovation, the partnership aims to enhance the overall Customer Experience Enhancement. By introducing new features and services, customers can expect an improved and more immersive karaoke experience with the clear, strong, and melodic tunes of their choice with the new JBL speakers provided. 

It is luxury in their own space, creating a better, more comfortable environment. Striving to innovate and meet customer expectations, Red Box and JBL Entertainment Malaysia are dedicated to providing their customers with the best possible karaoke experience.

Hashim highlighted, “Through this collaboration, I hope that Red Box and JBL will do their best to improve the karaoke entertainment sector and the music industry as a whole.  By working together, they should create campaigns and opportunities for consumers and spotlight potential Malaysian talents. ”

“With the upgrade of our karaoke sound systems, AI karaoke interface, and an outstanding lineup of food and beverages, we hope that Red Box will create unforgettable memories for karaoke lovers and set a benchmark in karaoke entertainment, inspiring others in the industry to follow suit,” said Mr. Karl Khoo, Chief Executive Officer Of Red Box. 

Mr. Andrew Lee, Executive Director of Concept Associates (KL) Sdn Bhd, commented on the partnership, stating, "We are thrilled to join hands with Red Box Karaoke Malaysia. This partnership is a perfect blend of JBL's superior audio technology and Red Box's expertise in the karaoke entertainment industry. Together, we will set new standards in delivering top-notch karaoke experiences to our customers."

Additionally, Red Box also announced its plans to launch its Cover Star Karaoke Competition 3.0, in the near future. The thrilling event will showcase the talent of many karaoke enthusiasts with a dream of being in the spotlight, judged by an esteemed line-up of judges on singing and personality. 

Furthermore, the winner of the competition will have opportunities to enter the local entertainment scene. This competition falls in line with Red Box’s initiative to support the local music industry, nurture and invest in talent, and foster partnerships with Malaysian entertainment companies.

The partnership between Red Box and JBL Entertainment Malaysia marks an exciting new chapter in the entertainment industry. 

With a shared vision for innovation and growth, both companies are set to make a significant impact, unleashing their combined expertise and resources to drive innovation and growth.

Red Box remains committed to providing top-notch karaoke experiences to visitors from all walks of life at affordable rates. Notably, Red Box's rates start from only  RM18++ per person for three hours of karaoke. 

Currently offering a special promotion from 1 June to 1 July 2024, guests can enjoy three hours of karaoke with unlimited beverages for just RM9.90 between 11 am and 6 pm. This promotion is available exclusively at Red Box The Curve, Red Box AEON Bukit Tinggi, Red Box Empire Shopping Gallery, Red Box 1st Avenue Penang, and Red Box Gurney Plaza Penang.

For more information, visit https://www.redbox.com.my/.

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AEON SUCRÉE AMOR | A NEW DELIGHT FOR DESSERT LOVERS

 

 

AEON is exciting to announce the launch of Sucrée Amor, a new brand offering a wide variety of delectable desserts. 

This French-inspired range, translating to “the endearment of sweetness,” features an exquisite selection of delicate macarons, moist sliced cakes, creamy puddings, and more.

The launch event for Sucrée Amor was held at AEON Mid Valley, Kuala Lumpur. The vibrant celebration featured a captivating magician and a masquerade theme, delighting customers and influencers alike.

 

Azidah Alimuddin, Head of Retail Delicatessen, Bakery & Food Processing Centre at AEON, said, “Sucrée Amor is a product we developed to cater to dessert lovers. The secret to our beautiful sugary treats lies in our technique and the use of high-quality ingredients, which create stunning looks with the perfect combination of flavour and texture.”

 

“Our mission is to bring joy and satisfaction to our customers through our innovative and delicious dessert offerings. We are confident that Sucrée Amor will become a valued addition to AEON Delicatessen, further enhancing our reputation for providing fresh and high-quality food. 

The Delicatessen at AEON Store meets the growing demand for ready to-eat meals, offering a wide range of specialty food choices, from sushi and bento to roast chicken, desserts, hot snacks, and healthy drinks. All dishes served at the Delicatessen are certified halal and freshly prepared on an hourly and daily basis.” Azidah added.

 

Mouse mommy loves the Sucrée Amor Red Velvet cake and macarons. 

It tastes light sweet with fresh cream, which suits our current lifestyle choice by adding some desserts in our daily life! Love it! Enjoyable!

 

AEON Delicatessen is continuously expanding its reach by introducing diverse new products. To meet the increasing demand for quality and affordability, AEON has refreshed its Delicatessen brand image and broadened its product range.

 

Currently, AEON Delicatessen features four brands: Coco Café, a cosy kopitiam-style eatery with a warm ambience; La Boheme, offering an array of oven-fresh breads, pastries, and puddings; La Boheme Coffee, known for its unique blend of beans from Brazil Cerrado, Colombia Huila, and Indonesia Sumatra; and the newly introduced Sucrée Amor. 

 

Visit any AEON store to indulge in these delightful treats and satisfy your sweet tooth. Sucrée Amor desserts to cheer up your day! 

#SucreeAmor 

#AeonDelicatessen 

#AeonRetailMalaysia 

#dessert 

 

Check out more information about Sucrée Amor,

Website: www.aeongroupmalaysia.com

LinkedIn: AEON Group Malaysia

Facebook: AEON Retail Malaysia

Instagram: AEON Retail Malaysia

Twitter: AEON Retail Malaysia

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MARRIOTT BONVOY X ALIF SATAR & THE LOCOS | SHOWCASING MARRIOTT SERVICE CULTURE THROUGH “KUMANDANG”

 

The campaign started as a spirited songwriting competition for the associates of Marriott Bonvoy’s portfolio of hotels and resorts in Malaysia, inspired by Marriott's service culture and its seven hospitality principles of Warmth and Welcome, Attentiveness, Efficiency, Empathy, Communication, Flexibility and Consistency. Amidst an impressive array of over 35 entries, Fairfield by Marriott Bintulu Paragon emerged as the winner and was featured in the “Kumandang” song and music video with Alif Satar & The Locos.

The launch ceremony, supported by Global Payments, was hosted by Ramesh Jackson, Area Vice President for Indonesia & Malaysia, Marriott International and graced by Manoharan Periasamy, Director-General for Tourism Malaysia, along with Alif Satar and The Locos - Efry Arwis, Faliq Auri, and Tam Cobain. Among the other notable attendees were Robin Rangel, Country Manager of Global Payments; George Varughese, Multi-Property Vice President of Putrajaya & Greater KL, Marriott International; and Sabrina Abdullah, Country Director of Human Resources, Marriott International.

“We have been doing business here in Malaysia since 1996, a time when Malaysian hospitality was at its peak and renowned world over. We were known for going above and beyond to serve our guests. 

And everything we did was from the heart, with a great sense of pride and enthusiasm…and always, always with a smile,” said Ramesh Jackson, Area Vice President, Indonesia & Malaysia, Marriott International.

“We needed to be reminded of the qualities that made us who we are in the first place and recommit to the values that define us. In simpler words, we want to be the best and to look after our guests as they truly deserve. 

Malaysia welcomed almost 6 million foreign tourist arrivals into Q1 this year, a growth of 32.5% compared to last year. In 2025, 32 million tourists are forecasted to arrive, spurred by Malaysia’s chairmanship of ASEAN that will be held that year. Now, more than ever, it's crucial to rekindle the spirit of Malaysian hospitality and this collaboration exemplifies our hotels and resorts’ ongoing commitment to exceeding guest expectations, fostering deep connections, and championing hospitality excellence," 

Experience the harmony of 'Kumandang' by viewing the music video on YouTube titled “Kumandang X Alif Satar & The Locos.”

#MarriottBonvoy #MarriottInternational #MarriottKumandang #MYKumandang

“Kumandang” will be followed by Marriott International’s upcoming employer branding initiative, Marriott Bonvoy Be Bus campaign very soon. 

This is also a first for Malaysia as Marriott International embarks on a nationwide roadshow to bring employment opportunities to potential talents.

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