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Make Your Own Bento Set - CSR Programme by Ayam Brand™

Make Your Own Bento Set - Bento Kids Could DO !

Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products introduced its ‘Bento Kids Could Do’ initiative nationwide, while providing 243,000 healthy meals for charity this year via its annual ‘Ayam Brand Charity Campaign’ corporate social responsibility program. The Ayam Brand™ Charity Campaign is now in its ninth year, and has benefitted more than 16,100 people from 362 charity organizations!  

Fifty charity homes, 47 from across Malaysia and 3 from Brunei Darussalam received Ayam Brand™tuna, mackerel, kernel corn, processed peas, pineapple chunks and baked beans sufficient for daily meals for all residents for two months. More than 1,300 children, disabled, single mothers and old folks have benefited from this sustained aid.

Simple, Colourful and Nutritious Bento Set that handmade by the kids.

The campaign is in-line with the Ministry of Health Malaysia’s efforts to fight obesity by educating and encouraging children to make informed food choices.

The brand has proven that quality canned food can be part of a healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers.

Doing well! YM Tunku Dato’ Mu Tamir Tunku Tan Sri  Mohamed, Chairman, Ayam Brand and Mr. Ting Seng Hee, CEO, Ayam Brand with the children at Ayam Brand ‘Bento Kids Could Do!’ Campaign
This year’s  ‘Bento Kids Could Do’ campaign introduced Japanese cuisine and the concept of Bento meals, a single-portion home-packed meal common in Japanese cuisine that traditionally holds rice, fish, meat with pickled or cooked vegetables with fruit or other sweet items. It is usually beautifully packed in a box-shaped container and is well balanced nutritionally. Japanese people spend time and energy on a carefully prepared bento box for their spouse, child, or themselves.

The children learnt how to prepare for Ayam Brand™ dishes in a fun and interactive session that was specially developed to suit people of different ages and abilities; namely Mixed Fruit Salad, Baked Bean, Heart Shaped Sardine Sandwich and Tuna Onigiri under the guidance of celebrity Chef Loke from T-Garden Cooking School. People said teach the children life skill rather than feed them. Mouse mommy was happily join this meaningful Ayam Brand CSR campaign that to learn how to handmade bento set and onigiri with the children as a life cooking skill that useful in daily life! 

Chef Loke explaining to YM Tunku Dato’ Mu Tamir Tunku Tan Sri  Mohamed, Chairman, Ayam Brand, Mr. Ting Seng Hee, CEO, Ayam Brandand the children on how to make bento set using Ayam Brand products
The children were busy in making their own unique bento set by using Ayam Brand products.
The friendly Ayam Brand™ staff was guiding the young kids that need help.

“Bento box making is a useful daily skill that kids and adults can use to pack food for school or for work. It is a healthy, affordable, and convenient alternative to buying lunch or dinner, and it is easier to control portion sizes, that can be useful in fighting obesity. It helps in developing food appreciation including how to combine flavours and ingredients,” Tunku Dato’ Mu’tamir added that all Ayam Brand™ products do not contain added MSG, are preservative-free, can be eaten straight from the can and are Halal.

This is how we do it - Chef Loke conducting the bento making session at Ayam Brand ‘Bento Kids Could Do!’ Campaign
Snapshot of the 'Bento Kids Could Do!' campaign
The Onigiri looks appetising and colourful ! 
All the children were happy with their handmade own bento set !
(8th from the left) Mr. Ting Seng Hee, CEO, Ayam Brand and YM Tunku Dato’ Mu Tamir Tunku Tan Sri  Mohamed, Chairman, Ayam Brandwith the representatives and children from eight charity homes in Klang Valley at Ayam Brand ‘Bento Kids Could Do!’ Campaign

Thank You Ayam Brand that concern on the community care and taking care community welfare. Due to current economic conditions charity homes have been facing shortages as donations from corporations and individuals have fallen. Ayam Brand™’s continued support is timely. A great thumbs up for Ayam Brand !  

In Kuala Lumpur and Selangor, the recipients include Rumah Anak Yatim Nur Qaseh Taman Melawati, Pusat Jagaan Anak Yatim Miskin Penyayang Nur Iman, Rumah Kanak-kanak Triniti, Rumah Victory – Children and Youth Home, Rumah Shalom, Rumah Sayangan, Angels Children’s Home and Society of St. Vincent De Paul dan Rumah Ozanam.

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