1,200 Malaysian sellers on Shopee’s platform unanimously resolved
to stay relevant with shifting values of younger audiences online by embracing
Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21
June 2023. The sixth instalment of Malaysia's most popular annual e-commerce
conventions provided a safe space for sellers to incorporate latest online
consumer trends and newly launched marketplace features in contributing to the
development of local communities across various industries nationwide.
Up-ending the notion that purpose-driven business is solely the
purview of large MNC corporations, ten value-based sellers set up pop-up
booths to demonstrate how they drive unique values through user experience,
authentic storytelling, and seamless engagement. Shopee Xpert and Shopee
Bintang sellers played interactive games such as Marketplace Inclusion
Treats-In-the-Jar, Building Connected Communities Jenga, and Redefining
E-Commerce Pictionary, to break the ice and create memorable value-based
learning experiences.
In his keynote speech, Shopee Malaysia’s Director, Cheng Xun
Chua unveiled major 2023 platform initiatives focused on enabling
Malaysian sellers’ growth. Firstly, Shopee is enhancing capabilities across
logistics and payments, and prioritising brand protection to enable better
shopping experiences for value-based customers. Secondly, Shopee is maximising
customer lifetime value from its large user base by building cross-category
synergy and deepening the connection between sellers and their customers,
increasing shopper engagement and maximising sellers’ reach.
According to Chua, "In today's e-commerce landscape,
customers pay close attention to what a seller stands for and does, by checking
out what the influencers and affiliates say about the brand. With Shopee 360
Marketing Solutions, we provide a comprehensive, end-to-end platform marketing
solution that includes a range of tools and services to help sellers increase
their visibility and sales.”
Khairul Aming, winner of Shopee Super Award 2022 Best New Seller and Best
Customer Service awards, led the call to stay relevant during his panel
discussion. He was joined by esteemed fellow sellers Roy Sam of PerySmith,
Kim Yeo of Ecobb, Sammy Chong of Celovis Jewelry, and So Bee Leng of Coty
Malaysia, who spoke about meeting the needs of value-based consumers to drive
long-term loyalty.
He introduced Sambal Nyet on Shopee in 2021 and has made over RM
21.5 million in sales since, selling his millionth bottle last August. By
constantly refreshing and customising content for Malaysians’ local
preferences, he has over 3.7M followers on Instagram and consistently maintains
an average of 5.0 stars ratings on Shopee with over 392.2k followers. Hailing
from Kelantan, Khairul's growing business is a model of creating inclusive
employment opportunities in his hometown for over 50 staff and 150 household
dependents.
Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Every year,
thousands of sellers network and learn new things to grow at our Seller Summit.
This year, I had the privilege of facilitating first-hand (in my panel forum)
very proactive value-based marketing strategies that I’m sure will drive
societal and business impacts by industry. Not forgetting, I wanted to thank
all the brand sponsors for contributing to the success of Seller Summit 2023:
Commerce.Asia, Intrepid, Kumoten, Mono & Co, PayRecon, Red Dino, SiteGiant,
and Toyo, among others.“
Exemplifying how Made-in-Malaysia stores on marketplace can drive
local economic inclusion while meeting the demands of value-based shoppers
through Shopee’s ecosystem were: Ooi Zhi Wei of Zhiwei Herb, Felix Lee and Tee
Ying Fui of Beehaus, Karen Tee of RPM (Racing Passion Moto), Eelin Lim of
BeNourish, Leon Wong of Samview, Mohd Zaid of Lampu Cherita, Edward Wong of
HomeDecoStore, Khairil Adhzaha of Tokey Sambal Hitam, Patricia Marin of Mamami
Shoppe, and Hafiz Oon of Mr Bentong.
Last year, Shopee upskilled and integrated over 250,000 new
sellers for digital inclusion, and saw 145 new sellers record over RM500,000 in
sales in the first 12 months online. In line with Shopee’s ongoing efforts to leverage the
transformative power of technology to create a more inclusive digital economy,
Shopee’s Seller Summit provides tools to upskill and empower sellers to achieve
online success and build a sustainable future for themselves.
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