Showing posts with label appliances. Show all posts
Showing posts with label appliances. Show all posts

Saturday, June 21, 2025

Home Just Got Smarter | LG’s Subscription Twist Will Blow Your Mind

 

 

LG Electronics Malaysia recently announced the strategic rebranding of LG Rent-Up to LG Subscribe at an exclusive event featuring Lee Zii Jia, Paris 2024 Olympics Badminton Men’s Singles Bronze Medallist and LG Brand Ambassador. This milestone positions Malaysia as the first subsidiary to implement a comprehensive home appliance subscription business model – a customer-first approach that redefines how Malaysians access premium technology without the financial burden of ownership.



The rebranding marks LG’s strategic evolution from traditional ownership concept to a forward-thinking subscription model, embodying the company “Life’s Good” philosophy of making innovative technology more accessible to all Malaysians. 



Feedback from customers revealed a common point of confusion – many were uncertain if the term “rent” implied temporary use or a path to ownership.

 



According to Mr. Justin Choi, Managing Director of LG Electronics Malaysia, this valuable customer insight prompted LG Malaysia to follow the successful lead of Korea – and align with other subsidiaries including Thailand, India, and Singapore - by adopting the clearer, more intuitive name: LG Subscribe.

 


“Following our Future Vision 2030 laid out globally, we aim to transform LG into a Smart Life Solution Company by connecting and enhancing customer experiences across all living spaces – from homes and commercial environments to mobility and virtual platforms. We’re moving beyond consumer electronics to deliver intelligent solutions that improve everyday life,” said Mr Justin.

 


“Today marks a pivotal moment in our journey to redefine how Malaysians experience premium technology. With LG Subscribe, we reinforce our commitment to offering flexible, accessible solutions that cater to modern lifestyles – removing the financial barriers to enjoying cutting-edge appliances.”

 

Elevate your home with LG Subscribe’s premium collection of 10 cutting-edge appliances, including the renowned PuriCare™ water systems, CordZero vacuums, ArtCool air conditioners, and the innovative WashTower. With professional maintenance for up to 7 years, seamless ThinQ integration, and adaptable payment options, this is next-level home living—designed around you.

 


Since its introduction, the service has gained remarkable traction, particularly among young families seeking premium appliances without significant upfront investments. This success reflects LG Malaysia’s commitment to listening closely to Malaysian consumers and developing solutions that address their evolving needs.

 


“As someone who values both performance and flexibility in my life, I appreciate how LG Subscribe makes premium products accessible to more Malaysians,” said Lee Zii Jia at the event.


 

“This innovative approach to home appliances mirrors the same forward- thinking mindset that athletes like myself strive for – always evolving and adapting to meet new challenges.”


 

In conjunction with the rebranding, LG Malaysia also launched their latest innovation in water purification – the LG PuriCare™ ATOM-U Water Purifier.

 

This sleek addition to the LG line-up combines minimalist aesthetics with cutting-edge technology in a space-saving undersink design that complements modern living spaces while delivering pure, clean water. Beyond functionality, ATOM-U enhances both health and home aesthetics.


 


“The combination of our LG Subscribe rebranding and the launch of the ATOM- U Water Purifier demonstrates our holistic approach to innovation – reimagining both products and how consumers access them. This philosophy will continue to guide LG as we develop solutions that make life better for Malaysians, and we’re excited about the innovations we’ll bring to market in the coming years,” said Justin Choi.

 


For more information on LG Malaysia, 

Website : https://www.lg.com/my 

Facebook : https://www.facebook.com/LGMalaysia


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Saturday, April 12, 2025

ELBA Malaysia | Winners Big Win Via Double Treats, Double Fortune | BYD Seal Premium Electric Car Worth RM180K For The Lucky Grand Prize Winner!

 

ELBA Malaysia concluded its highly successful ‘Double Treats, Double Fortune’ Campaign with a spectacular prize-giving ceremony, celebrating the lucky winners who took home incredible rewards. The highlight of the event was the moment the Grand Prize Winner, Mr. Tang Chee Hing, drove home a brand-new BYD Seal Premium 2024 Electric Car worth RM180,000!



A Grand Celebration of Festive Fortune

Held at BYD Ara Damansara, the prize-giving ceremony was attended by ELBA’s senior management, partners, and media representatives. The event marked the culmination of the nationwide campaign, which ran from November 2024 to 31 January 2025, offering Malaysians the opportunity to win fantastic prizes simply by purchasing ELBA’s high-quality home appliances.

 


Founded in 1979, ELBA has been a household name in Malaysia for over four decades, consistently delivering quality, reliability, and innovation in home appliances. Through the years, ELBA has remained dedicated to enhancing the lives of its customers by offering stylish, energy- efficient, and technologically advanced products that cater to modern households. Whether it’s bringing families together over home-cooked meals, ensuring efficient food storage, or simplifying daily chores, ELBA continues to be a trusted companion in every home.

 


Mr. Tok Sang Man, Managing Director of Fiamma Sdn. Bhd., expressed excitement over the overwhelming response to the campaign and the opportunity to reward ELBA’s loyal customers with fantastic prizes.



“At ELBA, we are dedicated to enhancing homes with innovative, stylish, and energy-efficient appliances. This campaign was our way of showing appreciation to our valued customers, and we are thrilled to celebrate their wins. I would like to extend my heartfelt congratulations to all the winners -- seeing their joy today truly reaffirms our commitment to bringing convenience and happiness to Malaysian households. We look forward to continuing this journey with even more exciting innovations and rewarding experiences in the future,” he said.

 


Meet the Lucky Winners!

At the ceremony, ELBA proudly presented prizes to its top winners, including: 

Grand Prize: BYD Seal Premium 2024 Electric Car worth RM180,000 – Tang Chee Hing

First Prize: ELBA PerfectFit Refrigerator worth RM8,999 – Khor Eng Tong

Second Prize: ELBA Side-by-Side Refrigerator worth RM5,289 – Ng Siao Chi

Third Prize: ELBA 2-in-1 Washer Dryer worth RM3,859 – Zaiton Abu Bakar

 

In addition, Special Prizes and Consolation Prizes were awarded in separate sessions, with over 100 winners receiving a range of practical and stylish home appliances, including ELBA Combi Smart Ovens, multi-cookers, water dispensers, steam generator irons, and hair dryers.


An Unforgettable Win for the Grand Prize Winner


Hailing from Subang Jaya, Selangor, Mr. Tang Chee Hing was overjoyed upon receiving the call announcing his incredible win.

“Winning a BYD Seal Electric Car is an incredible surprise that made this festive season even more special. ELBA has truly created an unforgettable moment for me and my family,” shared an elated Mr. Tang, who purchased an ELBA refrigerator to enter the contest.

 


A loyal ELBA customer, Mr. Tang has been a firm believer in the brand’s quality and reliability, with more than 50% of his home appliances being ELBA products. His favourite? The ELBA refrigerator, which he praises for its stylish yet practical design, featuring a two-door layout with a pullout freezer drawer that maximises space efficiency and keeps fresh foods easily accessible.

 

Beyond the excitement, the BYD Seal Electric Car will also bring tangible benefits to Mr. Tang and his family. “This will be a huge financial relief in terms of savings. Charging the BYD Seal costs just a fraction of petrol prices, and with its low maintenance, I’ll be saving thousands annually.”


 

Based in Kedah, Mr. Khor Eng Tong, was ecstatic upon receiving the news of his big win -- a brand-new ELBA PerfectFit Refrigerator worth RM8,999.

 


“I am very happy and excited! I never expected to win, especially with my very first ELBA purchase. This is such a rewarding experience, and I’m grateful to ELBA for making it even more special,” shared Khor.

 

Bringing Joy to Malaysian Homes

The campaign truly reflected ELBA’s commitment to enhancing everyday living. From the flagship Mastro Collection designed for culinary enthusiasts to the PerfectFit Refrigerator for optimal food storage, ELBA remains a trusted choice for Malaysian households.

 

“This campaign was not just about winning prizes -- it was about creating meaningful moments for our customers. We deeply appreciate their continued support and look forward to bringing even more exciting innovations and rewarding campaigns in the future,” added Mr. Tok.


 

Guests at the ceremony also had the opportunity to experience ELBA’s range of home appliances, which were showcased at the event, and even test drive the BYD cars, adding to the excitement of the celebration.


 

Looking Ahead Building on the success of this campaign, ELBA remains dedicated to delivering innovative, reliable, and stylish home solutions that enhance everyday living. Stay tuned for even more exciting innovations, rewards, and surprises from ELBA by visiting https://elba.com.my or following ELBA on its official social media channels.


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