Develop Fun Handwashing Habits with Kirei Kirei

Handwashing is our routine hand hygiene practise! Kirei Kirei, which means “Clean Clean” in Japanese, is an anti-bacterial foaming hand wash that has finally made its debut in Malaysia.

 

Kirei Kirei, Hand Wash brand in Japan and is widely available across several Asian countries with Korea, Singapore and Thailand also holding the number one position in hand wash category in their respective markets.

 

Launched in 1997, Kirei Kirei was developed after a series of mass outbreaks of food poisoning in Japan caused by pathogenic E.coli bacteria which became a big social issue in 1996. Beyond developing a product that addresses the spread of bacteria, the brand undertook a social mission to establish a habit of handwashing to protect children from germs.

As this habit can only be established with parents’ and teachers’ guidance at homes and schools, and not through strict discipline or force, Kirei Kirei decided to instil fun into handwashing and to get kids to wash their hands voluntarily so as to keep clean at all times!

 

One of Kirei Kirei’s uniqueness is its rich, creamy foam or fine bubbles which children love! As its foam has 12 times more volume** than ordinary liquid hand wash, it lathers easily without water and spreads thoroughly all over the hands from palms to fingertips. It also rinses off easily after scrubbing. In essence, this bubbly, fun and easy-to-use foaming hand wash provides loving parents the ideal ‘tool’ to practise hand washing together with their children and foster family bond as they guide their kids to build a lifetime habit.

 

According to Mr. Kazuo Mabuchi, the Managing Director of Southern Lion Sdn Bhd, the company decided to bring in Kirei Kirei to Malaysia at a time when parents are most concerned with their children’s hygiene habits. Citing a recent study of handwashing behaviour among Malaysian pre-schoolers in the Klang Valley, which indicated parents as having the greatest influence in teaching their children handwashing,¹he said: “Kirei Kirei is very useful for parents due to its foamy nature and is proven to encourage kids to embrace handwashing. The product’s unique anti-bacterial formulation with 100% cleansing ingredients derived from plants provide 99.9% anti-bacterial protection to effectively remove germs, and is dermatologically tested to be gentle and safe for children and suitable to be used for the whole family”. 

 

There are other plus factors for parents to choose Kirei Kirei for the family. They include: 

1)    cost effectiveness – lesser amount of soap is required to achieve effective cleanliness in each wash;

2)    lesser water consumption -- users need less water to lather and rinse off; and

3)    no more messy wash as foam sticks to the hands and don’t drip off like liquid hand wash!

 

Mr. Mabuchi added: “Because of its unique foam format, efficacy and ease of use, Kirei Kirei is not only popular in homes in Japan, but also in schools, offices and restaurants. Kirei Kirei has been the No. 1 Hand Wash in Japan since 2000 for 20 consecutive years!”.

 

The study of Klang Valley pre-schoolers’ handwashing behaviour also found only half of them use soap and less than half of them rinse their hands thoroughly after using soap.¹ To this, Mr. Mabuchi said: “In line with children going back to schools in CMCO and RMCO states in recent months, we are currently speaking to kindergarten and primary school operators to activate fun educational programmes for children to learn the right handwashing method. Our aim is to help them develop voluntary handwashing habits at school, where they are more exposed to germs and virus that spreads through touch”.

 

“Kirei Kirei had held successful educational programmes in pre and primary schools in Japan and we are confident to duplicate it here to instil fun into handwashing for kids”, he added enthusiastically.

 

Kirei Kirei is best used with its bottle which comes with a unique pump, specially designed to generate very fine and creamy foam that easily lifts dirt off hands. Mr. Mabuchi reminded consumers who purchase the bottle to reuse it by replenishing with the refill pack. “This simple step not only helps to reduce plastic usage, but also plays a part in creating a cleaner environment” he said.

 

“Since the launch of Kirei Kirei’s Malaysia social media page, we have been receiving good feedback from current users who have been purchasing the products from neighbouring countries. They are excited that it is finally available in Malaysia now. They also highlighted how Kirei Kirei cleans very effectively and this shows how our loyal users love and are confident about our products,” he added.

 

Malaysian mother of two Rane Chin, whose family tried Kirei Kirei anti-bacterial foaming hand wash recently said her 8-year-old daughter, Jia Xuan started to wash her hands voluntarily without any reminder from her. “While she loves the very cute bottle and the rich, creamy and fine foam, I am all for the fruity scent and moisturising after-wash feeling. The best part is it protects us from harmful germs!” she said.

 

Another mother, Rabiatul Adawiyah Zakaria and her 7-year-old son, Adam who tried Kirei Kirei for the first time found its soft and smooth foam texture turned handwashing from a chore to a breather! “Just pump a little and spread widely in your hand and the next 20 seconds is so refreshing from the scent to the gentle cleansing. It rinses off easily too!” she exclaimed.

Kirei Kirei anti-bacterial foaming hand wash comes in two variants: Moisturizing Peach and Nourishing Berries. Purchase Kirei Kirei products from selected AEON and AEON Wellness, Don Don Donki in Lot 10 or have them delivered to your doorstep by ordering on Lazada or Shopee today!

For more information about Kirei Kirei, 

Website : https://www.kireikirei.com.my/

Malaysia Facebook : http://www.facebook.com/kireikireimalaysia

Shopee Official Store : https://shopee.com.my/Kirei-Kirei-Anti-bacterial-Foaming-Hand-Wash-Nourishing-Berries-(250ml)-i.91852673.8716250202

 

*          Japan’s No. 1 Hand Soap Series INTAGE SRI, Hand Soap Value Sales, CY2019

**         Based on lab test conducted in Japan

 

Reference: ¹ Assessment on Hand Hygiene Knowledge and Practices Among Pre-school Children in Klang Valley Tengku Zetty Maztura Tengku Jamaluddin, PhD1, Nurul Azmawati Mohamed, MPath2 , Mohd Dzulkhairi Mohd Rani, MPH2, Zarini Ismail, PhD2, Shalinawati Ramli, MSc2, Habibah Faroque, MSc2, Farishah Nur Abd Samad, BDS2, Abdul Rasyid Ariffien, MBBS2, Aisyah Ar Redha Che Amir Farid, MBBS2, and Ilina Isahak, MSc2, Global Pediatric Health Volume 7: 1–8

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Nutrition for the Whole Family | Abbott and Shopee Celebrate Family Nutrition Day !

 

Abbott, a global healthcare company and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, are coming together to help improve nutrition at every stage of life for people in Malaysia. Nutrition for the Whole Family, a regional initiative across six countries including Malaysia, will be held on Shopee Super Brand Day in May. 

 

The Nutrition For The Whole Family campaign aims to nurture families to live fuller lives through good nutrition, and through this program, families will receive nutrition tips, nutrition shopping guide and get to select a range of Abbott’s science-based nutrition products for children and adults.

 

Today, consumers are prioritizing their health by being more mindful of their diets^[[1]]. Eating is no longer just about taste and sustenance – nutrition has become a key element in living better and healthier. Malaysians are adopting a healthier diet and complementing it with nutritional supplements^[[2]].

 

More people are shopping for health-related products such as nutritional supplements online, with the Health category on Shopee growing year-on-year. To meet the growing demand online, Abbott and Shopee want to support families in choosing the right nutrition products for their needs. Abbott brands participating in the campaign include Ensure, Glucerna, PediaSure, Similac Gain Plus/Kid Gold, Similac Intellipro & Isomil Plus. Through Shopee's suite of engagement tools, consumers can look forward to fun ways to improve their nutrition.

 

Dr. Jose Dimaano, Medical Affairs Director Asia-Pacific at Abbott, says, “Proper nutrition is the foundation for living your best life. That’s why Abbott strives to strengthen communities around the region through the power of science-based nutrition as we believe that with good nutrition, every stage of life can be a healthy one. By partnering Shopee, we can empower more families to choose nutritious food, by providing valuable information and tips as well as a range of specialized nutrition products to eat healthy.”

 

Ian Ho, Regional Managing Director at Shopee, says, "It is crucial for consumers to get access to reliable information when shopping for health-related products. As such, we’re happy to work with Abbott, a globally trusted brand, to launch this campaign that educates consumers on nutrition in a fun and interactive way. We invite consumers to join us and learn about science-based nutrition tips, as well as shop for Abbott’s high-quality nutritional products with exclusive deals and vouchers through this Super Brand Day, in conjunction with our ongoing 6.6 Awesome Sale campaign.”

 

Starting 30 May, shoppers can access special content features, including:

 

-       Nutrition Tips: A healthy immune system is supported through good nutrition. Consumers can receive nutrition tips on the Abbott Mommy Scoop Facebook page to discover the different nutrients and how they help fight against illnesses and infections.

 

-       Shopping Guide: Good nutrition starts with making smart choices in the store. Abbott product listings on the Shopee platform will feature the nutrition benefits of the products to help consumers select the right specialized nutrition supplement according to their needs.

 

Find out more about Abbott’s Nutrition for the Whole Family at https://www.facebook.com/AbbottMommyScoop, or visit the official stores of participating brands on Shopee:

Ensure & Glucerna – https://shopee.com.my/ensure.os

Pediasure – https://shopee.com.my/pediasure.os

Similac Gain Plus/Kid Gold & Isomil Plus https://shopee.com.my/similac.os

Similac Intellipro https://shopee.com.my/similacintellipro.os

---

 

 

^[[1]] FMCG Gurus (2020). How Has COVID-19 Changed Consumer Behaviour. https://fmcggurus.com/reports/fmcg-gurus-how-has-covid-19-changed-consumer-behaviour/ 

^[[2]] FMCG Gurus (2020). How Has COVID-19 Changed Consumer Behaviour. https://fmcggurus.com/reports/fmcg-gurus-how-has-covid-19-changed-consumer-behaviour/

 

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Bottoms Lab Launches Official Shopee Store

Fans of Bottoms Lab, an independent brand founded in Australia, can now rejoice as it has now expanded its e-commerce presence by opening an official store on Shopee. 

Bottoms Lab is created with one purpose in mind - to combine comfort with quality and style, leaving behind the dilemma to choose between looking good and being comfortable. Bottoms Lab first launched its online store in Malaysia back in November 2019, and since then have garnered a strong 20,000 and counting customer base.

 

“With the economic decline caused by the pandemic, the Malaysian consumer has learned to turn towards more economical and unique solutions to their wants and needs,” says Bottoms Lab co-founder, Melvin Chee.

 

“This new-normal that occurred by the community's reaction to the pandemic has created an upward trend in the world of e-commerce that has allowed a perfect opportunity for Bottoms Lab to continue growing its footprint among the Malaysian consumers,” added Chee.

 

Bottoms Lab’s official store on Shopee will be the first of any external sales channels that the brand is selling on apart from its official website.

 

“When we research new sales channels, the user base and its nationwide presence are some important factors that we evaluate,” he said.

 

He elaborated that e-commerce platforms like Shopee have successfully helped SME brands to tap into a larger customer base in Malaysia. “For example, we work closely with the Shopee team to market our Momentum Long Pants and Momentum Shorts to more potential customers through Shopee monthly campaigns.”

 

To commemorate its official launch on Shopee, Bottoms Lab is treating its customers with great deals in the upcoming 6.6 Awesome Sale period. Customers can get up to 30% off on selected products under Brand Spotlight on 26 May 2021, and vouchers that are worth an extra 40% off with a minimum spend of RM100 from 7 June to 13 June under Style by Shopee.

 

Shopee’s 6.6 Awesome Sale offers users free shipping with a minimum spend of RM6, 66% off deals and vouchers daily and more during the campaign which starts on 25 May.

 

“We are firm believers that looking good and feeling comfortable shouldn’t be too costly, so we are working closely with Shopee to promote our products and offer great deals to our loyal customers,” said Chee.

 

The co-founder also mentioned that they will be launching more new products in the coming weeks for a wider product offering to their customers. 

 

To find out more about Bottoms Lab’s latest products and promotions on Shopee, visit https://shopee.com.my/bottomslabmy.os . Don’t forget to use ShopeePay for smoother checkouts. 

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Unilever And Shopee Join Hands To Foster Cleaner Communities In Southeast Asia With 400 Million Sustainable Lifestyle Choices

Global consumer goods company, Unilever, and Shopee, the leading e-commerce platform in the region, today announced new efforts to increase sustainability awareness and expand access to greener home care products for consumers in six markets across Southeast Asia.

 

As part of Unilever’s Clean Future strategy, both parties will build on their long-standing partnership, to implement consumer-focused sustainability initiatives, with the launch of the ‘Clean Home. Clean Nation.’ programme on Shopee. This will start off with a regional Super Brand Day campaign on 21 May showcasing Unilever’s Home Care portfolio, encouraging shoppers to make a positive impact towards a cleaner environment. There will also be an always-on shop page on Unilever’s Shopee store, dedicated to encouraging awareness and the use of more environmentally friendly products.

 

A portion of Unilever’s Home Care orders on Super Brand Day will go towards community cleaning activities in partnership with local NGOs and charities. These activities will range from the cleaning of more than 4,000 mosques in Indonesia, to donating Unilever’s Home Care products such as Breeze, Sunlight, Comfort and Cif to underprivileged families in Malaysia. A video educating consumers about the threat of plastic pollution to the environment will also be shared on Shopee and promoted through social media channels.

 

Deepening education through online channels

 

The Covid-19 pandemic has sparked a rapid shift to e-commerce, with online retail penetration increasing by 1.5 times across Southeast Asia in one year - which, pre-pandemic, had been forecast to happen in five years^[1]. In parallel, there is an accelerated trend of shoppers in the region increasingly voicing their concerns about the environment, specifically around plastic waste, when making purchasing decisions. In Indonesia, the number of environmentally conscious shoppers grew by 112% between 2019 and 2020^[2].  Furthermore, 69% of shoppers in Southeast Asia say they try to buy from companies that show a genuine concern for the environment, whilst 38% of consumers have stopped buying from brands for their negative environmental impact.^[3] This suggests an opportunity for companies to take the lead in making sustainable products and initiatives more accessible through products and online channels.

 

"The pandemic has supercharged the digital retail landscape and Unilever believes e-commerce is a critical platform to answer consumer demand for sustainable options that are readily available and provide excellent value. We are delighted to partner with Shopee in this meaningful long-term collaboration that allows us to reach more consumers in Southeast Asia with sustainable products and initiatives via Shopee’s unrivalled consumer reach and insights," said Deepak Subramanian, Vice President of Home Care for Southeast Asia, Unilever.

 

"Shopee is pleased to collaborate with a purpose-driven company such as Unilever, to help achieve their sustainability goals and give back to our communities. With a deep understanding of consumer behaviour and trends in each market, Shopee will work with Unilever to develop localised initiatives that will help to raise awareness and encourage our shoppers to do their part in creating a cleaner and greener community for everyone. We look forward to driving more of such meaningful initiatives with our brand partners in future,” said Ian Ho, Regional Managing Director at Shopee.

 

To further reach the 400 million internet users every day in Southeast Asia,^[4] Unilever and Shopee will continue to provide home care content and drive sustainability education at scale by tapping on Shopee’s suite of marketing and engagement tools such as Shopee Live and affiliate networks. 

 

Transforming lives through cleaner homes in Malaysia this Super Brand Day

 

In Malaysia, Unilever and Shopee are officially launching the 'Clean Home. Clean Malaysia.' Super Brand Day campaign, with a mission to support local communities by ensuring they have clean and hygienic places to live in. Through the offering of an innovative assortment of home cleaning products, the partnership aims to make eco-consciousness a default and easy action for all Malaysians.

 

Committed to supporting vulnerable local communities, Unilever will also be helping underprivileged families through a collaboration with HOPE worldwide Malaysia. Ongoing till 21 May, shoppers purchasing any Unilever Home Care products during the campaign will contribute to a donation of RM100,000 worth of homecare products to 600 underprivileged homes.

 

"At Unilever, we are committed to doing our part in protecting the environment. On top of our existing commitments to reduce our environmental impact, we also want to give consumers more access to environmentally friendly products. We hope that through this Clean Home. Clean Malaysia. programme with Shopee, we are one step closer to achieving our Clean Future ambitions," said Marcos Nakagawa, General Manager, Unilever Malaysia and Singapore.

 

Creating a Cleaner Future together

The “Clean Home. Clean Nation.” initiative in Southeast Asia is inspired by Unilever’s global Clean Future strategy announced last year, which has led to the consumer goods company transforming the production of many of its home care portfolio to be more sustainable now and for the future.

 

Unilever’s Subramanian said: “Unilever’s Clean Future strategy is a ground-breaking programme that will reshape our Home Care portfolio into an even more sustainable one. We are excited to work with Shopee to reach new consumers, share our vision of cleaner homes, and empower consumers with information and sustainable choices to build a clean future – wherever they are on their sustainability journey. The ‘Clean Home. Clean Nation.’ campaign is just one step towards creating change in Southeast Asia, and we look forward to working closely with our e-commerce partners to realise our vision of a Clean Future for all.”

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^[1] Bain & Company and Facebook; Digital Consumers of Tomorrow, Here Today

^[2] Kantar #WhoCares?WhoDoes? 2020, based on % growth of Eco-Actives and Eco-Considerers in Indonesia

^[3] Kantar #WhoCares?WhoDoes? 2020, based on Southeast Asia (Indonesia & Vietnam) consumers

^[4] Google, Temasek and Bain & Company; E-Conomy SEA Report 2020

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Homecook Meal with Omega-3 Ayam Brand™ Tuna and Saba

Mouse mommy wanna share delicious Ayam Brand recipe with Omega goodness! Cook Ayam Brand Tuna Flakes in Extra Virgin Olive Oil with Kinky Kale, sausage and corn. 

Ayam Brand Baked Beans with fried egg is also one of our family’s favourite dish. Simple yet nutritious.

As Malaysia is on the road to recovery, many of us are returning to a more rigorous daily routine of work, education, exercise or leisure. We need to safeguard and maintain our health, and increase our immune system.

 

In Conjunction with World Health Day, it is indeed time to make a commitment to eating cleaner, leaner and tastier. Heart healthy Omega-3 should be on the menu to get you back on track, thanks to its many health benefits.

 

Omega-3 fatty acids are naturally found in cold water fish, algae, other marine sources and in flax seeds. Saba and tuna are especially rich in Omega-3, and are much tastier than popping Omega-3 supplements!

 

The time is now to get your daily dose of heart healthy Omega-3 with Ayam Brand™ Tuna or Ayam Brand™ Saba. Here are some of the health benefits of increasing your Omega-3 intake.

 

Omega-3 benefits is essential for development and growth!

Omega-3 is said to render cellular membranes supple, and the smooth passage of signals through neuronal membranes is key for several brain functions during childhood development, and throughout life. EPA and DHA are also said to reduce the symptoms of dyslexia, ADHD (attention-deficit hyperactivity disorder), and other learning, behavioural and coordination disorders in children.

 

Ladies, get your daily Omega-3

The fatty acids in fish oil improve skin barrier function, prevent UV-induced inflammation and hyperpigmentation, decrease itch and dry skin, and aid skin wound healing.

 

Women are generally more likely to get osteoporosis than men as women tend to have smaller and thinner bones. In addition, the risk increases as women reach menopause due to the drop of oestrogen level which protects the bones. ⁴

 

The 2010 Dietary Guidelines for Americans recommend that adults get 8 or more ounces of oily fish per week (at least 250mg/day of omega 3) as this level has been shown to maintain healthy bones.

 

 

All adults benefit from Omega-3

A study by the Association for International Cancer Research found that regular dose of Omega-3 consumption boosted skin immunity to sunlight. It reduced immunosuppression which interrupts the body’s capability to fight infection and skin cancer. Hence, omega-3 fish oils help to protect against skin cancer.

 

Seniors should increase their Omega-3 intake

Benefits to seniors include a reduced risk of Alzheimer’s disease, dementia, other conditions of mental deterioration, and possibly age-related macular degeneration (AMD). 

Omega-3 is also being researched for its role in reducing sleep disorders, anxiety, and impaired immune response. 

 

Saba is especially rich in Omega-3, 1 can of Ayam Brand Chilli Saba contain the equivalent of eight fish oil capsules, but much more delicious and conveniently packed in easy-open cans. Ayam Brand uses sustainably caught tuna and saba, without artificial preservatives or added MSG for a cleaner eating. 

Each can of Ayam Brand Saba or Tuna has more than 500mg per 100g of Omega-3 for a scrumptiously healthy addition to your meal. Ayam Brand Tuna, and Ayam Brand Saba are available nationwide in. They are ready to eat directly from the can, or can be used in a variety of delicious meals to suit your taste including sandwiches, fried rice, fried noodles, congee and more.

 

Ayam Brand™ offers tuna in a variety of styles including Chilli Tuna Hot, Chilli Tuna, Chilli Tuna Light, Tuna Flakes Spicy in Olive Oil, Tuna Flakes Omega 3, Tuna Chunks in Olive Oil Light, Tuna Chunks in Water, Tuna Chunks in Mineral Water, Tuna Light Flakes in Water, Tuna Chunks in Oil, Tuna Flakes in Oil and Tuna Flakes in Oil Light to suit your dietary requirements and preferences. 

 

Ayam Brand™ Saba offerings include Saba Flakes in Extra Virgin Olive Oil, Saba Flakes in Mayonaise and Saba Chilli.

 

“Eating tuna or saba regularly is an excellent and affordable source of lean protein and essential vitamins and minerals. It is an easy and tasty way for consumers to add foods rich in Omega-3 to their diet and fulfil the twice weekly servings of fish as recommended by the American Heart Association,” says Teoh Wei Ling, Marketing Manager at Ayam Brand.

This year, let’s make a commitment to add one more serving of fish to your diet, as well as variety of fruits, vegetables each day – while cutting down on fried or sweet food. It can be a significant movement towards a healthier lifestyle,” Ms Teoh explains. “With Ayam Brand Tuna or Saba , consumers can easily increase their intake of Omega 3 fatty acids and begin to enjoy the benefits of a balanced diet, an essential part of healthy living.”

Check out Ayam Brand Malaysia for more delicious Tuna/Saba recipes,

Facebook : https://www.facebook.com/ayambrandmalaysia

Instagram : https://www.instagram.com/ayambrandmy

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