However, there is a tendency for food and beverage waste to happen during this festive occasion, especially when it comes to canned drinks. One brand is cutting through the clutter with a powerful message of sustainability and right-sized consumption: Pepsi. This world-renowned cola-flavoured brand under Etika Sdn Bhd (“Etika”), one of Malaysia’s leading halal beverage manufacturers is challenging accepted norms head-on with its exciting and innovative Pepsi Cup Game.
During Chinese New Year, it is a common practice where guests are served canned drinks but oftentimes, these cans are left half consumed resulting in excessive wastage. Recognising the financial concerns around inflation at this time, and in line with its agenda to become a greener and more sustainable business, Etika has created powerful messaging and an entertaining offer around its 1.5L Pepsi bottle. Every shopper will receive 18 free paper cups made from 100% FSC-certified paper with every purchase of three 1.5L Pepsi bottles.
In these paper cups, consumers will find a QR code on each cup that will lead them to the Pepsi Cup Game which encompasses a game of truth or dare with Boldest Of All Time (B.O.A.T); reveal your hidden secrets with the Game Of Truth (G.O.T); and the thrilling game of Rabbits and the Big Bad Wolf. These cups urge consumers to only pour as much Pepsi as they can comfortably drink, therefore reducing wastage and decreasing metal (aluminium) waste, while helping families who are hosting guests to stretch their ringgit.
Furthermore, the Pepsi Cup Game also encourages people to be more present in the moment, and not engrossed on their phones, as they can challenge one another to these amusing games.
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To further amplify and treat its loyal consumers for a boost of prosperous festivity, Pepsi is introducing limited-edition merchandise nationwide on some of its highly anticipated selections of beverages including Pepsi Regular, 7UP Regular and Pepsi Black available in stores. These limited-edition beverage cans will each display a distinctive Chinese New Year design with animals that people are familiar with - symbolising various prosperous meanings in sync with Chinese New Year. The Pepsi Regular cans will feature ‘nian’ which symbolises celebration for the year; Pepsi Black cans will feature a rabbit on the pack which is the zodiac of the coming year, while 7UP Regular cans will feature the lucky koi fish which signifies to have abundance every year.
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