Mouse mommy pledges to ‘Gumbatte Towards Healthy Gums and Teeth’ with Systema and all Malaysians. Dental hygiene leads to healthy lifestyle!
In a recent study conducted by Lion Corporation on 450 Malaysian adults showed 80% of respondents had at least one visible sign or symptom of gum disease, the most common being bleeding and swollen gums, but only 1% realised that they have gum disease (Project Katsu 2017).
Oral health has a strong and proven relationship to systemic health. Research studies show corelations between gum disease and general health including heart disease, stroke, diabetes, rheumatoid arthritis,and most recently Alzheimer’s disease[2].
Systema, the gum health expert from Japan is working with the Ministry of Health Malaysia (MOH), and the Malaysian Dental Association (MDA) on a Corporate Social Responsibility campaign to help the public Gumbatte Towards Healthy Gums and Teeth, continuing and increasing its collaborative efforts of previous years.
The campaign aims to educate Malaysians and continue to uplift their oral care practices, working towards better gum health for all by reaching more than 2 million people with fact-based and research-supported oral health information and free dental check-up to gradually reduce gum disease among adults by identifying and preventing oral health problems like gum disease before they become more serious.
A social media campaign featuring influencers and users encouraging everyone to Gumbatte Towards Healthy Gums and Teeth will support the campaign from April 1st to April 30th, 2021.
Systema and MDA is looking forward to provide support in contributing products, educational materials, online and in-clinic dental check-ups, social media support and services to aid the public at this time when public dental clinics are stretched. This campaign can help the Oral Health Programme, MOH to educate more people on the critical need for better gum care and oral health, equip them with products, and channel them to free dental health check-ups for assessment.
Southern Lion Sdn Bhd, Senior General Manager, Ms Carmen Foo highlighted Systema’s social purpose of creating higher awareness of oral health for healthy gum and a lifetime of healthy teeth, moreso as the world grapples with the pandemic.
Systema can help by making more people aware of the signs and symptoms of gum disease, that it can often be reversed during early stages by simply brushing teeth and gums twice a day,”said Ms Foo.
“This CSR campaign has measurable goals that can be used to assess its effectiveness across the public and front liners, providing data on what works so that we can provide more targeted support in future to improve oral health outcomes. Tens of thousands of people can do online gum health assessments, and those who require can have free dental check-ups via MDA member clinics. The Systema Gumbatte campaign in 2019 resulted in almost 50,000 people taking the online gum health check, and more than 10,000 visits to participating MDA member clinics for free dental check-ups.,” Ms Foo explained.
“The MDA has been partnered with Systema on oral health campaigns, year after year. In Malaysia, gum disease is highly prevalent due to the low awareness on the importance of good oral health care. Through the Gumbatte Towards Healthy Gums and Teeth campaign, we wish to provide oral health care education across the country with the aim of improving the gum health and the general health of the nation. The number of people we will be able to impact by this initiative is very encouraging.
The Gumbatte Towards Healthy Gums and Teeth campaign plays on the Japanese motivational cry of ‘Ganbatte’ that means ‘you can do it’ as a rallying call to get Malaysians to take charge of their oral health, even during the pandemic. Vist www.gumhealthcheck.com to take your online gum health check, today.
[1] National Oral Health Survey on Adults, Malaysia 2010
[2] https://www.nhs.uk/live-well/healthy-body/health-risks-of-gum-disease/
[3] Fine N, Chadwick JW, Sun C, Parbhakar KK, Khoury N, Barbour A, Goldberg M, Tenenbaum HC, Glogauer M. Periodontal Inflammation Primes the Systemic Innate Immune Response. J Dent Res. 2020 Oct 20:22034520963710. doi: 10.1177/0022034520963710. Epub ahead of print. PMID: 33078669.
[4] Petrilli Christopher M, Jones Simon A, Yang Jie, Rajagopalan Harish, O’Donnell Luke, ChernyakYelena et al. Factors associated with hospital admission and critical illness among 5279 people with coronavirus disease 2019 in New York City: prospective cohort study BMJ 2020; 369 :m1966
“People admitted to hospital were more likely to be men (61.2% v 36.9%) and were considerably more likely to have comorbidities than people not admitted (any comorbidity, 79.7% v 44.8%), particularly cardiovascular disease (70.6% v 32.2%), diabetes (34.7% v 9.7%), and chronic kidney disease (21.2% v 2.6%; table 1).”
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