The Covid-19 outbreak has affected everyone, including animals, to varying degrees.
According to non-profit organisation
Homeless & Orphan Pets Exist (H.O.P.E), there has been a
30% increase in animal abandonment at the
animal shelter during the Movement Control Order. This is possibly due
to the growing financial burden that pet
owners are facing.
Understandably, with the current economic climate, donations to
the H.O.P.E animal shelter located in
Pekan Nenas, Johor have reduced greatly. Daily, H.O.P.E feeds an average of
1.2 tonnes (1,200 kg) of pet food to
over 3,000 dogs and 200 cats that it is currently sheltering. This works out to more than RM140,000 needed
to ensure these furry friends are fed on a
monthly basis; and this is on top of the RM20,000 incurred for medical
expenses and miscellaneous.
With the goal of improving the lives of pets through nutrition,
shelter and education, pet care product
brands WHISKAS® and PEDIGREE® are collaborating with H.O.P.E. animal
shelter to raise funds via the “Shop for
H.O.P.E.” campaign on Shopee happening from now till 6 December 2020.
Through this campaign, Shopee users and pet lovers
can make donations of RM10, RM20 or even RM50 to the animal shelter.
Additionally, for every purchase made through the Whiskas and Pedigree
Official Store on Shopee, 10% will be converted to products which will later
be presented to H.O.P.E.
Mars Petcare Southeast
Asia Pet Nutrition D-Commerce Director Phua Fui Ching said, “Ever so often, we come across a news article
or video on social media on animals being
abandoned and it is heart-wrenching. At Mars Petcare, we believe that
pets make the world a better place and
therefore, collaborating with H.O.P.E as well as Shopee is one of the many initiatives to achieve our goal in creating a
better world for pets where they are healthy, happy and welcomed.
Through this
partnership, we hope to raise at least RM10,000 worth of pet food to be donated to H.O.P.E to help ease
their burden.”
In a bid to garner more proceeds for the animal shelter, WHISKAS®
and PEDIGREE® will also be offering
in-store vouchers of RM7 off with a minimum spend of RM70 and RM10 off with a minimum spend of RM100 to encourage
pet lovers to purchase more from the store.
To find out more or show support for the Shop for H.O.P.E.
campaign, visit https://shopee.com.my/m/hope.whiskaspedigree
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