Eczema Awareness Month With Buds Organics X POKOKS

 

A baby’s skin is an extremely important and delicate organ that requires the best protection from the outside world. Babies also feel at their most comfortable when their skin is healthy and moisturised. Therefore, full attention and specific care is required for babies and their skin, to ensure the little ones are happy and cheerful. However, many babies also suffer from sensitive skin which calls for parents to go the extra mile for their little bud, especially when it comes to eczema. This also leads to parents enduring a range of psychological effects, including anxiety and lack of sleep, in a bid to find solutions to provide relief for their precious ones. 

Eczema is an ongoing skin problem that causes dry, red, itchy skin, with almost one in five children affected by this. In conjunction with Eczema Awareness Month, Buds Organics aims to provide Malaysian parents with the solutions needed for complete organic management of sensitive and dry skin, with a steroid-free and certified organic range of effective and gentle products. 

This includes two new additions to its Buds Super Soothing Organics range: the Super Soothing Deep Moisturising Cream and Super Soothing Intensive Repair Cream.

The Buds Super Soothing Organics range is developed specifically for babies and kids with severely dry and sensitive skin. The range provides complete care that goes beyond moisturisation and steroid free. The collection now offers a complete range of eczema care products that consumers can choose according to the severity of their child's skin condition. Therefore, from severe, cracked skin, to itchy rashes and maintenance care after healing, there is a product with the right levels of efficacy for everyone. Formulated for different stages, the winning holistic formula of EASYclear™ + Prebiotic is completed with the following products:

Super Soothing Hydrating Cleanser: for daily cleansing and hydration. 

Super Soothing Rescue Lotion: for mild eczema, dry and sensitive skin. 

Super Soothing Deep Moisturising Cream (NEW): for recovering skin which requires daily deep moisturisation with much-needed soothing, protective and preventive abilities for keeping the skin healthy, to prevent flare-ups. 

Super Soothing Intensive Repair Cream (NEW): for severe eczema and overly irritated skin that needs intensive care and extra relief. This highly effective cream is packed with EASYclear™ + Prebiotic blend to repair and soothe acute, dry, sensitive and irritated skin. 

The EASYclear™ + Prebiotic formulation which features blends of clinically-proven plant actives, is developed on the basis of a complete treatment approach with four essential functions – to calm itchiness and soothe inflammation, to protect the skin from moisture loss and harmful bacteria, to repair and promote skin healing and regeneration, and to prevent future flare-ups by strengthening skin's health. The star ingredients used in the EASYclear™ + Prebiotic include:

Calms: Blackcurrant Seed Oil, Balloon Vine Extract, Sunflower Oil Concentrate, Aloe Vera Leaf Juice, Shiso Leaf Extract to serve as antihistamine and anti-inflammatory agent and to suppress allergic reaction. 

Protects: Totarol, Tea Tree Oil, Vitamin E, Olive Oil Extract which act as anti-bacterial agents to protect skin from harmful radicals that can disrupt skin's healing process. Meanwhile, Organic Jojoba, Organic Sunflower, Shea Butter and Sesame Oil form a protective barrier to prevent moisture loss and excessive water loss.

Repairs: Inca Inchi Oil, Argan Oil and Shea Butter Extract to promote skin recovery regeneration. 

Prevents: Prebiotic Alpha-Glucan Oligosaccharide to strengthen skin barrier, stimulate growth of friendly bacteria whilst preventing flare ups.

Additionally, all Buds Organics products are ECOCERT certified and made with natural, plant-derived ingredients with the highest quality, ethically sourced and sustainably farmed ingredients, making it safe for babies and children.

“The journey of treating sensitive skin for little ones has always been very close to our hearts, as my brother’s children were born with severe eczema. His research, development, and love for his children to help provide relief for sensitive skin was exactly what led to our very first Buds Organics range in 2004. 

Today, Buds Organics remains committed to providing the best care and protection for families dealing with dry and sensitive skin for their babies and children. We want to continue giving parents a peace of mind, allowing families to explore the world and spend precious moments together, without the worry of missing out on beautiful memories that will be forever cherished,” said Soo Siew Peng, Co-Founder and Managing Director of Buds Organics.

In conjunction with Eczema Awareness Month, Buds Organics also had a fashion show to raise awareness on effectively dealing with eczema. Fabrics play a vital role in ensuring the skin is kept comfortable all day long, with natural and breathable fabrics being the go-to option to help minimise skin irritation. 

Held on 13th October 2022, the fashion show featured kids and their parents walking down the runway dressed in POKOKS apparel. The local apparel brand is known for its take on embracing culture with modern design, using high quality fabrics to help babies and children stay comfortable throughout the day.

Buds Organics also hosted a lifestyle photo exhibition of parents with kids affected by eczema, as a way to honour their journeys while breaking the negative stigmas often associated with eczema. 

This was all part of Buds Organics’ aim to highlight families living their best, meaningful lives without being held back by sensitive skin-related issues. 

 

Celebrating Eczema Awareness Month

Eczema Awareness Month Promotion

Enjoy 50% off Buds Super Soothing Starter Kit with any purchase above RM100 on Buds Organics’ official website, Shopee Mall, and LazMall.

Get Comfortable with POKOKS

Enjoy RM20 off for The Luna Collection range of luxurious premium cotton pyjamas with discount code BUDS-RM20 at www.pokoks.com.

For more information on Buds Super Soothing Organics, visit budsorganics.co and stay up to date with the latest updates from the Facebook and Instagram pages. To shop for more amazing and sustainable products for your family, check out budsorganics.co/shop/. 

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Ribena Timeless Goodness, Timeless Bonds | #RibenaBondingPledge

 

 

In conjunction with the recently launched Timeless Goodness, Timeless Bonds campaign, Ribena today introduces the #RibenaBondingPledge movement which encourages Malaysians to spend more treasured bonding moments with friends and family.

Life is filled with many unforgettable bonding moments, like the special closeness a daughter shares with her mum, or inside jokes shared with best friends – precious moments that give you a sense of comfort, much like the familiar, delicious taste of Ribena. Unfortunately, amidst the daily hustle and bustle of life, those special moments can sometimes be neglected.

 

It is for this reason that through this campaign, Ribena looks to remind Malaysians to actively cherish these special moments despite how busy life can get. With Ribena’s refreshing taste and natural goodness, it is the perfect catalyst for such a movement.

 

The campaign aims to generate a movement of embracing relationships and special moments with loved ones, with the #RibenaBondingPledge contest looking to reward Malaysians with attractive GrabPay credits and exclusive movie tickets to one of the most anticipated experiences around – GSC Aurum. 

 

Lam Hui Min, Head of Marketing, Beverage at Suntory Beverage and Food Malaysia Sdn Bhd shared that Ribena hopes to encourage more people to actively create special, timeless moments with each other. “Be it, close friends, or family members, precious time spent together creating meaningful bonding moments can sometimes be sidelined in our current day lifestyles. As a brand that champions togetherness, Ribena emphasizes the importance of enhancing relationships through these carefully crafted engagements. We want to provide this campaign as an opportunity to help fellow Malaysians reclaim and refresh these connections with one another.”

 

The #RibenaBondingPledge begins on 6 October 2022 and will run until 5 November 2022, with 12 winners to be chosen each week until the end of the campaign.

To participate, all you need to do is head to Ribena’s official Instagram. Next, refer to the steps below:

1. Share the pinned contest announcement post to your Instagram Story

2. Include a caption on how you pledge to create timeless moments with your loved ones 

3.  Tag 3 friends and @ribenamy

4. BONUS: include a photo of your best bonding moment to be in the running for the main prize!

At the end of each week, 3 winners will walk away with the main prize: two (2) tickets each to the much-coveted GSC Aurum Theatre (The Gardens Mall).

Meanwhile, 9 lucky runners-up will each take home RM100 in GrabPay credits. It’s so simple, even your favorite influencers Naddy Sushi and Zahirah Macwilson will be joining in the fun with their own pledge!

 

But that’s not all! The first 2,000 participants to share their pledges with the relevant tags and hashtags will also receive RM30 worth of Ribena products for FREE. 

 

The Timeless Goodness, Timeless Bonds campaign comes on the heels of Ribena’s special Bonding Moments exhibit, which is a collection of heart-warming photos and stories of unique bonding moments shared by everyday Malaysians.

Furthermore, Ribena will also be hosting a live pledge wall, where Malaysians are welcome to stop by and participate with their pledges live.

Simply bring along your loved ones and pledges to be displayed, participants are also encouraged to snap a photo with the pledge wall and post it up on the social channels using the hashtag #RibenaBondingPledge. The exhibit is available for all members of the public to view at GSC at the Starling from now until 12 October 2022. 

 

With its delicious, refreshing taste, and ample vitamin C to meet your daily 100% requirements, Ribena is best consumed in a cold, icy glass – and it tastes even better when shared during precious, timeless bonding moments with your loved ones.

Whether you’re sharing the 1L cordial in an icy jug with your family, or grabbing a quick Ribena cheerpack or PET bottle on the go with your best friend, Ribena comes in different formats to quench your thirst and cater to your every need in one go. 

 

For more information about the Ribena Pledge movement and entry steps, log on to the official Ribena Facebook and Instagram platforms at @RibenaMalaysia.

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Shopee | Winning Malaysian Loyalty on E-Commerce

 

Shopee reveals what drives Malaysian consumer loyalty to their favourite brands online in its October 2022 study ‘Winning Malaysian Loyalty on E-Commerce’*. For official brands with storefronts on Shopee Mall, repeat purchases are driven by value-added services and guarantees. 87% of Malaysians surveyed prefer Shopee Mall official brands due to 100% guaranteed authentic products, hassle-free returns, and free shipping. The remaining 13% feel rewarded by exclusive product launches and Shopee Brand Memberships. 

 

For all other sellers across the platform, 5 in 10 shoppers repeatedly return to their favourite stores for more than 4 years due to in-app personalization and engaging recommendations. These respondents equated personalised engagements with: 25% loved product recommendations and bundles that fit their needs, 14% trusted in safe and secure packaging, 8% timely chat responses, and 4% personal gift surprises. On the other hand, 49% preferred being rewarded with vouchers and discounts over personalisation.

 

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “It’s encouraging for brands to know that Malaysian consumers are very discerning online and will be loyal to brands that can be trusted. When faced with two similar sellers, 6 in 10 customers still choose official Shopee Mall brands because Shopee ensures users receive twice their money back if the products purchased on Shopee Mall are not authentic. Shopee Mall is trusted by over 4,500 partner brands in Malaysia and many of whom are integrating their offerings and campaigns with us to better serve their customers.”

 

“We are pleased to see many sellers driving more engagement with higher levels of customer service, winning customer loyalty as a result. We aim to innovate new in-app features that will provide extra added value for all users and a better buying-and-selling experience on Shopee,” Soh added.

 

When not shopping online, survey respondents indicate that the primary driver of continued in-app engagement is discovering new interests on the platform; 42% surveyed enjoy exploring new products and trends. 36% play games, 14% participate in lucky draws. The remainder watch Shopee Live for entertainment or make donations to their favourite NGOs. 

 

According to the study, Malaysian shoppers do not only purchase the things they need and love from brands they are loyal to, they want to be entertained, connect with others, be inspired, and do so with an ease of mind. It is no surprise therefore that 60% of long-time sellers on the platform (over 5 years) build positive relationships with customers on Shopee through a combination of timely seller support features, market-researched offerings and affiliate networks. For example, 14% use Shopee Chat to cultivate and nurture deeper, more trusting relationships. Since 2019, Shopee Live has also seen sellers launch streams to demonstrate products, answer buyer questions, and get real-time feedback from shoppers.

 

‘Winning Malaysian Loyalty on E-Commerce’ is part of Shopee’s thought leadership series of year-end consumer and seller trends during big e-commerce campaigns. These data-driven insights allow business owners and brands to retain and reward loyal shoppers online. 

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