Say Hello to Hygienic Laundry: TOP Introduces Groundbreaking Ultra Nano Fresh Tech

 

Laundry may look clean, but is it truly hygienic? While visible stains and odours are easy to detect, the No. 1 hidden laundry enemy behind foul smells, colour fading, and yellowing white clothes is often overlooked – invisible body grime! This sticky mixture of sweat, body oil, dirt, and dead skin cells wraps tightly around fabric fibres and sticks deep in our fabrics even after repeated washing, trapping and causing odour and dirt build-up over time. 

Recognising the limitations of normal detergents, which often clean only at surface-level and mask odours with fragrance without removing the invisible body grime, TOP, Malaysia’s No.1 detergent brand, proudly launches TOP Ultra Nano Fresh Tech, the 1^st of its kind breakthrough technology in Malaysia from Lion Japan. 

Powered by cutting-edge advanced nano-bio enzymes that penetrate deep into fabric layers to effectively remove invisible body grime, delivering hygienically clean laundry with lingering freshness for longer-lasting fabric.

As consumer lifestyles evolve and climate change contributes to increased perspiration and lingering of sweat on clothes, consumers today demand more from their laundry cleaning products. 

Invisible body grime not only causes foul smells but also causes colour fading and yellowing over time. 

TOP Ultra Nano Fresh Tech is developed to meet the needs of everyone —from busy professionals to active families—who seek a comprehensive solution thatensures daily laundry is not just visibly clean, but deeply hygienic. With every wash, it offers confidence, peace of mind, and freshness that truly lasts.

 

“As Malaysia’s No. 1^{^} detergent brand, TOP is committed to pushing the boundaries of technology to address Malaysians’ laundry concerns and needs,” said Mr. Tomotaka Oka, Managing Director at Southern Lion Sdn. Bhd. 

“We listen closely to what consumers need and use those insights to keep improving our products. That’s why we’ve created the new TOP Ultra Nano Fresh Tech — a powerful innovation that goes beyond the surface to deeply clean clothes and fight the real cause of unpleasant smells, fading colours, and yellowing whites: Invisible Body Grime you can’t see. With this, we’re not just cleaning clothes, we’re helping Malaysians live better, and feel on TOP with EveryWear.”

 

It’s Not Clean Until It’s TOP Clean

TOP Ultra Nano Fresh Tech from Lion Japan, powered with advanced nano bio-enzymes offers:

• Effective removal of invisible body grime for next-level malodour elimination 
• 99.9% anti-virus and bacteria
• Trusted freshness even in indoor drying conditions
• 99.9% anti-mite dust

 

The new TOP Ultra Nano Fresh Tech penetrates deeply at the nano level and beyond microscopic dirt to remove invisible body grime. Say goodbye to foul smells and other malodours that linger on your clothes! 

 

Feel TOP EveryWear, Clean That Moves with You

Every outfit holds and creates precious memories of where you are going, who you care for, and how you show up in the world. With Ultra Nano Fresh Tech, TOP supports the daily rhythm of Malaysians by keeping garments hygienically clean, fresh-smelling, and ready for every moment.

 

Whether you’re powering through a long work day, getting the kids ready for school, or giving your best at the gym, you deserve the confidence of knowing your clothes are truly clean—deep down. The all-new TOP goes beyond surface-level fabric care, delivering a new standard of hygiene that helps you look better, feel better, and live better every day.

 

Welcome to the New World of Clean, where TOP Clean isn’t just seen, it’s deeply felt. Because it’s not clean until it's TOP Clean. 

 

The new TOP with Ultra Nano Fresh Tech is now available nationwide at major supermarkets, hypermarkets, and minimarkets, in both liquid and powder formats to suit every washing preference.

For more information about TOP and its latest improved products, kindly visit: 

Official website : http://topdetergent.com.my/

Facebook : https://www.facebook.com/TOPdetergentMY

Instagram : https://www.instagram.com/topdetergentmy/

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Clean Hands, Bright Smiles | guardian Malaysia Brings #guardiancare To School

 

guardian Malaysia is turning everyday essentials into extraordinary acts of care.

As part of a powerful regional initiative spanning five countries including Malaysia, guardian has collectively donated over 40 million baths to underprivileged children in the last two years. This milestone reflects a shared commitment across the region to restore dignity and improve daily hygiene for those who need it most, proving that even a simple bath can make a meaningful difference in a child’s life.

 

A Regional Mission, A Local Impact

“guardian has been proudly rooted in Malaysian communities for 57 years, and our connection to the people is deeply personal,” said Anna Ng, Marketing Director of guardian Malaysia. “Our #MYWellbeingMatters brand pledge represents our commitment to caring for Malaysians—everywhere, every day.”

 

Hygiene is a Right, Not a Privilege

The initiative was launched in response to growing concerns during and after the COVID-19 pandemic, where rising costs of living forced families to prioritise food and shelter over personal care. For children in these households, maintaining basic hygiene became a daily struggle.

 

“Our mission is simple but powerful: to ensure every child—regardless of background—has access to the dignity of a clean bath,” Anna said. “Cleanliness boosts confidence, mental wellbeing, and school engagement. It’s a fundamental human right, not a luxury.”

 

From Children to Teens: Expanding Our Reach

In 2025, guardian Malaysia is broadening its reach to include underprivileged teenagers alongside primary school children. This decision stems from a growing recognition that teens, particularly in low-income communities, face unique hygiene challenges during a critical stage of emotional and social development.

 

While the 40 million baths milestone is a combined effort across guardian’s five regional markets, Malaysia continues to play a leading role in driving impactful local initiatives—particularly through its “Together, Keeping Kids Clean and Healthy” campaign.

 

In addition to donations of essential bath care products, guardian also hosts interactive hygiene workshops in schools, empowering students with knowledge and tools to care for themselves.

 

The Power of Collective Action

The campaign is also driven by guardian customers. With every 1L bottle of guardian bath care products purchased, 15 sen is contributed to the campaign—turning everyday purchases into meaningful contributions.

 

“We are incredibly grateful to our customers,” said Anna. “Their ongoing support has helped us reach this remarkable 40 million bath milestone. With continued participation, we’re confident we’ll exceed that in 2025.”

 

Quick Response in Times of Crisis

 

When disaster strikes, Guardian responds.

 

As an extension of its ‘health and hygiene’ mission, guardian has also helped fellow Malaysians in the wake of crisis. For example, during the recent Putra Heights gas pipeline fire, guardian swiftly distributed 80 personal care packs via MERCY Malaysia to affected families.

During the recent devastating East Coast and East Malaysia floods, guardian partnered with the Malaysian Red Crescent (MRC) to donate over RM140,000 worth of essential care items to victims in Peninsular and East Malaysia.

 

Ensuring Well-Being

 

Furthermore, in order to raise awareness of breast cancer among women in Malaysia, a total 10,000 Pink Glove breast cancer self-examination kits were also distributed to underprivileged women via the National Cancer Society of Malaysia in October last year.

 

guardian’s Promise:

 

For over 57 years, guardian Malaysia has stood as a trusted companion in health and beauty. Our bond with the community is deeply personal. But beyond the shelves, it’s about heart.

 

Through education, emergency relief, and everyday kindness, guardian is empowering Malaysians to “Own Their Beautiful”—inside and out, by supporting both physical hygiene and emotional wellbeing.

 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram:  @guardianMY

Website : www.guardianmy.com

For more about Mouse Mommy Treats, 

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MeCan Trade | Shopee | 

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Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

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