Happy 57th Birthday guardian Malaysia | Marks its 57th Birthday by Continuing to Nurture the Beauty and Wellbeing of Malaysians

guardian Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians. These activities include:

A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.

 

The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.

 

An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.

 

Through these initiatives, guardian Malaysia aims to remind and encourage Malaysians from all walks of life to prioritize nurturing their own beauty and wellbeing.

 

Anna Ng, Marketing Director of guardian Malaysia, emphasized:

“Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what’s good for you and being able to access the ‘right choice’ of beauty and wellbeing products.”

 

Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer

Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection—especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4). 

This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).

 

Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.

 

It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.

For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.

 

Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.

Dr. Murallitharan Munisamy, Managing Director of NCSM, said:

 

“We are grateful to guardian Malaysia for stepping up efforts to improve access to breast cancer self-examinations. The Pink Glove kit, coupled with the awareness campaign, donation drive, and distribution to underprivileged women, offers a holistic approach to addressing breast cancer across all demographics.”

 

Throughout Pink October, guardian will run a digital campaign to raise awareness about early detection, including a video by Dr. Tan Gie Hooi, Breast & Oncoplastic Surgeon, on the importance of early detection.

 

Additionally, NCSM will host informative sessions on breast cancer awareness at guardian The Exchange TRX mall from 21 to 27 October 2024, alongside educational and screening campaigns targeting underprivileged communities at Program Perumahan Rakyat (PPR) Hiliran Ampang. 

October’s Special: Launch of Exclusive New Brands at Guardian Malaysia

 

“guardian Malaysia continues to curate the best beauty and wellbeing brands for our customers. As part of our 57th-anniversary celebration, we are launching more than 20 new and exclusive brands this month,” added Anna.

 

These new brands will be available in stores and online starting from the 1^st week of October 2024.

 

 

October Anniversary Party: 57% Discounts Galore – This Month Only!

 

To celebrate its 57th anniversary, guardian is offering a 57% discount on the second item across over 3,000 selected products throughout October 2024. 

 

Details on eligible products can be found online at the new guardian e-catalogue or via the guardian app and eStore at www.guardian.com.my.

 

In response to the growing demand for online shopping, guardian Malaysia is also proud to announce the launch of its new e-catalogue—a more convenient and engaging way for customers to explore our extensive range of health and beauty products. 

 

The interactive e-catalogue is designed to enhance the browsing experience, making it seamless and mobile-friendly.  With a fresh, modern look and feel, the e-catalogue features interactive elements and directly link users to Guardian’s e-commerce platform for easy, hassle-free purchases. 

 

“This is an exciting month for our shoppers! We invite everyone to celebrate our anniversary by enjoying great products at unbeatable value, while also supporting our breast cancer awareness campaign with NCSM. We look forward to another 57 successful years of nurturing the beauty and wellbeing of all Malaysians,” concluded Anna.

 

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guardian x Herbaland Launch Party | Plant Based Gummy Supplements For Entire Family Members

 

 

Sammoor Beauty Sdn Bhd in partnership with Guardian Malaysia, is delighted to invite media and influencers to the exclusive launch event for Herbaland, Canada’s leading gummy supplement brand, now making its debut in Malaysia at Guardian, Midvalley, Kuala Lumpur.

As Herbaland’s exclusive distributor in Malaysia, Sammoor Beauty Sdn Bhd invites members of the media, influencers, and industry stakeholders to experience firsthand the brand that has redefined plant-based nutrition with its eco-conscious packaging and effective gummy supplements.

 

Herbaland offers a wide range of gummy supplements designed to meet the diverse needs of modern consumers, from immune support to beauty enhancement and energy-boosting formulas. 

Herbaland’s commitment to sustainability, using plant-based ingredients and eco-friendly packaging, has set it apart as a global leader in the health and wellness industry.

 

This exclusive launch in partnership with Guardian Malaysia, the country’s largest health and beauty retailer, ensures that Malaysian consumers now have access to premium, high-quality gummy supplements that support a healthy lifestyle.

 

Members of media and influencers got the exclusive experience with Herbaland’s range of plant-based, vegan-friendly gummy supplements, from beauty to wellness and immunity. 

 

Cookies decoration contest with icing sugar. Love the Herbaland x guardian bear to create a healthy lifestyle among the communities. 

 

Herbaland’s gummy supplements will be available at Guardian Malaysia with prices starting from RM59.90 to RM49.90, ensuring affordability for health-conscious consumers across the nation.

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Flash the Cheetah gets adopted by CHEETAH at Zoo Negara Kuala Lumpur

  

 

Cheetah Holdings Berhad (Cheetah), which owns and manages the popular CHEETAH brand of apparels, today adopted 'Flash,' a 5-year-old male cheetah that calls Zoo Negara his home.

The adoption programme, which is valued at RM18,700 annually, is a testament to the company's commitment to preserving endangered species and supporting national conservation efforts. In addition, Cheetah and Zoo Negara also launched a limited-edition Cheetah X Zoo Negara collection. 

 

The collection is a celebration of the company's namesake and is inspired by the beauty, grace and speed of the cheetah. Cheetah will be contributing 10% of the total sales of this collection to Zoo Negara for its operating expenses and conservation programmes. In marking this unique public-private partnership, nearly 100 employees from Cheetah volunteered their time and effort this morning to clean and beautify the zoo and its surroundings. 

 

The activity involved assisting zookeepers in providing daily care for the wildlife, including husbandry, exhibit cleaning, food preparation, and animal behavioural enrichment activities. Roy Ho Yew Kee, Executive Director of Cheetah Holdings Berhad, said, "A cheetah is a symbol of speed, agility, and resilience. 

 

By adopting Flash, we as an organisation are reminded of our core values as well as our commitment towards sustainable value creation for all our stakeholders." "Our initiative today also allows our employees to play an active part in the conservation of our flora and fauna while at the same time, CHEETAH fans and members of the public can also contribute positively through the CHEETAH X Zoo Negara collection," he added. 

 

The adoption programme will provide essential support for the cheetah's care, feeding, and medical needs as well as contributing to Zoo Negara's broader conservation and educational initiatives. Now five years old, Flash has grown into a healthy adult cheetah at Zoo Negara. 

 

Born on June 6, he was one of two surviving cubs rescued by zookeepers after their mother, Tianna, began exhibiting natural instincts to eliminate weaker offspring. Raised by humans from an early age, Flash developed a mild demeanour and has adapted well to his environment. 

 

Over the years, he has continued to thrive, showing the playful and active traits typical of cheetahs, but now with the strength and agility of an adult. Flash remains a vital part of Zoo Negara’s cheetah population, showcasing the success of the zoo’s careful and dedicated animal care.

Cheetah’s strategic collaboration with Zoo Negara is in tandem with its broader sustainability strategy aimed at enhancing environmental conservatism, supporting wildlife conservation and enriching the lives of people in communities where the company operates in. 

 

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