Keep CALM With SAFI DERMASAFE Skincare At Watsons Malaysia



SAFI has launched a New product called SAFI DERMASAFE, is a skincare products range that is “friendly to the skin”, dermatologically tested, allergen-free and certified Halal, and contains balanced pH level.  The range encompasses parabens-free facial cleansers as well as toners and moisturisers with formulation combinations that are free from fragrances, colorants, alcohol, mineral oils, and untested on animals.


Today’s generation believes that healthy skin is akin to a canvas that reflects self-confidence. Nevertheless, plenty of skincare formulations and products in the market today often end their quest for beautiful and radiant complexion, since most formulations fail to meet their specific skin requirements. 


Millennial girls do not relent so easily! Their expertise in information gathering right at their fingertips is uncontested – the Selfie Queens’ unending quest for beauty has resulted the discovery of beneficial do-it-yourself, all-natural facial masks. However, the process is not easy as preparing the masks from scratch requires daily supply of fresh ingredients. Making it an almost impossible task as well is time constraint and the hassle to obtain fresh ingredients. Oh no! They are in dilemma! To find the right skincare range that’s friendly to their skin, allergen-free and formulated with natural formulation.

Your path to a beautiful skin transformation, greater self-confidence and healthier skin begins with SAFI DERMASAFE, an extension of the constant beauty odyssey by SAFI – the No.1 Halal brand in Malaysia. The latest innovative skincare range from SAFI is the fruit of the brand’s relentless commitment towards product research and development via SERI (SAFI Excellence in Research and Innovation), the world’s biggest Halal product lab.


SAFI DERMASAFE is suitable and safe for all skin types, as well as for those with sensitive skin.  SAFI DERMASAFE range is also formulated from the natural extracts of Chamomile and Liquorice – both known for their therapeutic and anti-inflammatory properties that can lessen and prevent sensitive skin problems such as acne, rashes whilst soothing the skin from inflammation, subsequently making the skin looking fresher and radiant.

“Since its inception 30 years ago, SAFI understands every woman’s dream of perfect and healthy skin – the key to great self-confidence. Yet, every woman has different needs for their skin. In this case, SAFI’s innovation comprising various skincare products, with each being distinctively developed and marketed for diverse skin concerns. We believe that the key to attaining dazzling complexion is by using appropriate, skin-compatible skincare product,” explains Aishah Zulkifli, SAFI Brand Executive.

Aishah further adds, SAFI DERMASAFE is part of SAFI’s continuous commitment in educating women on the importance of beginning your skincare routine from a young age as well as product formulation that is compatible with different skin concerns and lifestyle. This is the core of the SAFI DERMASAFE launch, a skincare range that is “skin-friendly”, dermatologically-tested and suitable for people with sensitive skin.

Dr Maryati Maharon, an Aesthetical Beauty Specialist, was invited to the SAFI DERMASAFE launch event to further share on the contributing factors and symptoms of sensitive skin problems, suitable skincare routines and sensitive skin-compatible product formulation.

“Among the main factors faced by modern women that led to sensitive skin problem is due to the external pollution, career commitments that require them to put more emphasis on their external appearances hence prompting them to try different skincare products as well as taking a long time to put on their makeup. Moreover, individual lifestyle also plays a role in triggering the problem.”   

Maryati further adds, “Many women tend to assume that arising skin problems such as irritation, hives, acne, are ephemeral after-effects – a benchmark of product efficacy, especially when they are trying certain skincare products. Furthermore, they tend to assume that the products are ‘actually’ clearing the gunk out of their skin, when the truth is, these are the early signs that your skin has been exposed to products containing substances unsuitable for your skin, hence triggering the skin’s sensitivity. 


Chemical-free and “skin-friendly” skincare range is compatible with all skin types and with the right care and appropriate sensitive skincare routine will prevent sensitive skin risk from worsening. SAFI DERMASAFE product range is marketed and priced between RM 19.90 – RM48.90 and available ONLY at Watsons Malaysia.

Complement your SAFI DERMASAFE skincare routine with 5 breakthrough products – SAFI DERMASAFE Gentle Care Mousse Cleanser, SAFI DERMASAFE Mild & Gentle Gel Cleanser, SAFI DERMASAFE Hydrate & Refresh Booster Mist, SAFI DERMASAFE Soothe & Hydrate Day Moisturiser, and SAFI DERMASAFE Rehydrate & Recover Moisturizing Night Moisturiser.

Interested to know more about SAFI’s latest promotions,
Website : www.safi.com.my

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