#DutchLadyBreakfastChallenge To Kickstart A Nutritious Morning!

A strong day needs a strong start. As milk is one of nature’s most nutritious beverages, Dutch Lady PureFarm milk is a delicious and nutritious choice for Malaysian families at breakfast to rev up their mornings and to take on the day.

Mouse mommy also take the 5 days #dutchladybreakfastchallenge to promote the emphasis the important of breakfast and healthy meal to kick start our day! 

Amid the morning rush of getting to work and getting children to school on time, breakfast is often neglected. But it is also the most important meal of the day. After a night of sleep, our bodies will need to replenish its nutrient reserves – as it would have been 8 to 12 hours since we last ate. This is why a nutritious breakfast is crucial to start the day. It helps kick start our bodies and boost our energy levels to help us perform our everyday tasks and activities.

But we don’t always need to have a full meal for breakfast to jumpstart our day. In fact, a simple glass of milk can quickly fill our bodies up with the nutrients we need, and it makes it so convenient for us in the mornings when we have so little time to prepare breakfast.

Getting all the required nutrients in one meal is difficult.  But by drinking milk, it helps to fulfill nutrients that our body needs. Most people are aware that milk is rich with calcium, but milk actually provides other essential nutrients that the body cannot generate on its own, such as protein. 

Moreover, a glass of milk at breakfast helps prepare our body to absorb more goodness from meals for the rest of the day.

“Since 1963, Dutch Lady Malaysia has continuously worked on fulfilling the mission of nourishing a nation and building strong families. For the last 55 years, we have been championing for Malaysian families to have breakfast that include milk. Nutrients from milk help build stronger and healthier families. And having  breakfast as a family builds strong family bonds – both are important to start our day strong,” said Ms. Ramjeet Kaur Virik, Marketing Director, Consumer Dairy, Dutch Lady Malaysia.

Dutch Lady Malaysia’s nutritionist, Tan Huey Ghee has the answer: “Protein in milk serves as the building blocks of our muscles, bones, hair and nails¹, and it also plays a major role in various biological processes, including the formation, regulation, repair and protection of our body. You can say that protein is the maintenance expert that keeps our bodies running smoothly throughout the day”.

“Research show that protein in milk contains nine essential amino acids (EAA) and it is easier to digest compared to other sources of protein². In other words, milk is a rich and convenient source of high quality protein,” she added.

Tan further explained: “Unlike fat, protein cannot be stored in our bodies for future use. This means we are very reliant on our three daily meals to meet our protein needs. In this sense, our breakfasts should contain at least 20% to 25% of our daily nutritional requirement³”.

“Hence, drinking Dutch Lady PureFarm milk in the morning will make a lot of difference to our protein intake -- just by having a glass of milk, it will help you meet more than 50% of your daily protein intake at breakfast⁴, in an easy and convenient way,” she concluded.

As Malaysia’s No.1 milk⁵, drinking a glass of Dutch Lady PureFarm milk will give our bodies the essential nutrients it needs, such as : Protein helps build and repair the tissues⁶ in our body so that it will be in good condition; Calcium is the key to the growth and development of strong bones and teeth for children⁶, and helps adults maintain healthy bone mass⁶ to ensure an active lifestyle; Vitamin A allows our eyes to function properly⁶ and help us stay focused and alert, both at school and at work; Vitamin B2 supports the release of energy from carbohydrates, fats and proteins⁶; Vitamin D aids the absorption and utilisation of calcium and phosphorus⁶. More photos can click here to view Album 1 | Album 2 | Album 3. 

So start your day strong with a nutritious glass of Dutch Lady PureFarm milk for breakfast! To encourage consumers to pair their breakfast with Dutch Lady PureFarm milk, Dutch Lady Malaysia will be running #dutchladybreakfastchallenge – an online breakfast contest from 8^th October to 11^th November 2018. Join now and  stand a chance of winning exciting prizes worth more than RM 35,000!

Interested to get more information about Dutch Lady Malaysia,

Website : www.dutchlady.com.my

Facebook :www.facebook.com/spread.the.goodness.of.milk

References

1.               Role of dairy protein for developing countries, 2017. Jan Steijns.

2.               Protein, calcium and phosphorous for bone and muscle health. Global Development Nutrition, FrieslandCampina Development Centre AMEA.Grovenor & Smolin, 2002.
               Protein RNI for 2017 for adults. Retail Audit for 12 months ending July 2016 in Total Penisular Malaysia (Copyright © 2016, The Nielsen Company (M) Sdn Bhd).

6.           MOH (2010). Guide to Nutrition Labelling and Claims (as at December 2010). Food Safety and Quality Division, Ministry of Health Malaysia, Putrajaya.

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