Run | Care | Pledge Together In NIVEA Care Run 2017!

NIVEA Care Run, hosted by NIVEA Protect & Care was gathered almost 2,500 Malaysians at Putrajaya for the gentle yet long-lasting deodorant designed to care for the underarm skin. Expanding on its theme, ‘Protects What You Care’ to include care to the community, a contribution of RM20,000 from the run was also donated to Yayasan Budi Penyayang Malaysia (Penyayang), an established charity organisation that supports Malaysians in need. Thanks to all Malaysians that participation in the charity move! Being healthy and contribute in charity force!

NIVEA Protect & Care deodorant uses an alcohol-free formula that is tough on sweat, offering up to 48 hours of protection, while its skin-friendly ingredients leave underarms skin softer and smoother.  Enriched with the essence of NIVEA Crème, it nourishes and cares for the underarms with its distinctive ingredients and delicate scent.

“NIVEA Protect & Care is privileged to collaborate with PENYAYANG in their efforts to support Malaysians in need,” said Ng Hock Guan, Country Manager for Beiersdorf Malaysia & Singapore. “Today’s run is closely aligned with our brand proposition for NIVEA Protect & Care deodorant, where protection and care come hand in hand.

Hence, NIVEA are also very grateful to all partners and sponsors for working together with us to support this cause. We are also very proud that so many Malaysians have come forth to support the NIVEA Care Run. Each participant has played a role in today’s success.”

To raise further awareness about underarm care, participants of the NIVEA Care Run were presented with plenty of skin facts such as the extent of skin damage caused by shaving and tweezing and how debris removed during shaving may contain up to 36% of skin*, shown via a skin test demonstration.

Other activities at the run included a “Protect & Care” pledge wall where participants could leave messages to express their care for loved ones, a PENYAYANG booth, lucky draws and photo booths, with the presence of local celebrities Siti Saleha, Nadia Heng and Fiqrie.

With great support from runners, sponsors and partners, the NIVEA Care Run was a resounding success, achieving its objective to raise awareness about underarm care while raising funds to help protect and care for others.

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