Hands are one of the most common mediums
to spread germs from one person to another. Most hygiene
related health problems are spread through a simple touch. With High 5 for
handwashing, Lifebuoy is encouraging people to have the confidence to High 5
and adopt a simple hand washing habit to prevent hygiene related health
problems.
Since 2015, Lifebuoy as a
purpose-led brand have initiated a community program named “Mentor Tangan
Bersih bersama Lifebuoy" which encourages hygiene efforts among early
childhood advocators in Malaysia to benefit the community. The program involves
dedicated teachers, caregivers and mothers with a purpose to foster hygiene
habit cultivation in children, as well as to improve children’s adherence to
good hand hygiene practice.
In partnership with the local state education
department, the program has benefited around 150,000 children in 3,063 schools
to date, by training them to develop handwashing habit with soap with
participation from 5 states including Selangor, Johor, Melaka, Pahang and
Negeri Sembilan.
“Behaviour
change is fundamental to achieving the goals set out in the Unilever
Sustainable Living Plan, we have been committed to inspire people to adopt everyday
behaviour to improve the health and wellbeing of people. We are targeting to
change the hygiene habits of one billion people including parents, school
children, caregivers and communities globally by 2020 through the simplest
practice of handwashing with soap as one of the most cost-effective ways to
prevent hygiene related health problems,” he said.
Mouse mommy has start teaching MR
and baby MH everytime before and after meal and toilet break. We practise it in
daily basis and handwashing already become normal habit for our family. Mouse
mommy was happy that Lifebuoy supports in this handwashing campaign to
encourage and teaching everyone including adults and kids to aware of the
importance of taking care hand hygiene. Kudos!
Parents are important agents of
behaviour change in a child, hence it is important that parents demonstrate and
reinforce this behaviour at homes, because children learn by observing their
elders. In view of this, the idea targets to ingrain the habits of handwashing
among children as early as possible to effect a change in deep-rooted hygiene
habits.
“Inculcating handwashing behaviour at a very young age requires parents or caregivers to set a right example to their children and family members, thereby improving the health and economic well-being of the nation.” he said.
“Inculcating handwashing behaviour at a very young age requires parents or caregivers to set a right example to their children and family members, thereby improving the health and economic well-being of the nation.” he said.
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