Fresh & White Toothpaste Empowers Malaysians Oral Health And Dental Hygiene!


Taking good care of our mouth, teeth and gums is a worthy for our oral health. Mouse mommy understands the importance of oral health in order to help to prevent bad breath, tooth decay, gum disease and it is directly connection to our overall health being.

Since childhood, we had be emphasize on good oral and dental hygiene to avoid tooth decay… hmmm… eventually is fear to consult dentist. Teeth are very important and we need to take care as in we really need them to cut, chop, bite and chewing food. 


Teeth are exposed to bacteria daily. Without regular brushing, bacteria form a fuzzy film of plaque that builds up on teeth. A diet rich in starches and sweets provides ample food for these bacteria that quickly increase and produce acids that start to dissolve tooth enamel. If the decay breaks through the enamel to the soft interior dentin layer of teeth, the rate of decay accelerates. 

Fluoride is a naturally occurring mineral that is found in soil, food, and some water sources. 

Are your teeth strong enough to bite into hard and crunchy foods? Are they well-fluoridated enough to resist dental caries? If you have doubts on these aspects of your teeth, you might need to reconsider your toothpaste choice. 

Fresh & White toothpaste has been in Malaysia for almost 25 years. Its formulation is developed by Lion Japan, the No.1 Oral Care company in Japan, that is backed by 125 years of experience in oral care development & innovation.  Fresh & White is currently one of the top three toothpaste brands in Malaysia. It is well-known for its uniquely refreshing and cooling sensation, symbolized by the iconic smiling polar bear. 


Fresh & White’s formulation includes double fluoride for triple cavity protection, a sugar-free formula that provides better sugar acid protection, to prevent tooth decay and to strengthen tooth enamel, to address some of the main dental problems that Malaysians face. 

Fresh & White’s aim is to brings quality oral care within reach of more consumers by offering better value through its affordable price point.

"Fresh & White is recognized in Malaysia for strengthening teeth and keeping mouths cool and minty fresh, while offering excellent value. A growing number of consumers are choosing Fresh & White,” said Ms. Loo. 

There are six refreshing variants, the mint range of Fresh Cool Mint, Extra Cool Mint and Fresh Applemint; the natural herbal range of Kayu Sugi; and the anti-bad breath gel range of Fresh Blast Extra Fresh Gel and Whitening Gel. The signature variants of Fresh Cool Mint, and Extra Cool Mint have a dedicated following among aficionados who love to start and close their day with clean and icy cool mouths, fresh breath and stronger teeth.


The strong minty cool taste and mouth feel of Fresh & White Fresh Cool Mint provides an amazing wake-up call to your mouth, while strengthening your teeth and freshening your breath. Mouse mommy loves the extra cool mint and it feels refreshing right after I brush my teeth. 

This variant adds extra mint for extra coolness that you can taste and feel. Many users of Fresh & White Extra Cool Mint claim that it is the coolest, most minty toothpaste on the market. Fresh & White toothpastes do much more than feel great and taste great. The double fluoride for triple cavity protection formulation makes teeth stronger for better dental health. 


All Fresh & White toothpastes are formulated with double fluoride, for triple cavity protection. 

First it works to prevent and reduce cavities by reducing plaque bacteria’s ability to consume sugars and produce acid. With less acid, there is less damage to the enamel. Second, fluoride prevents and replaces mineral loss. It can even help to repair early cavities through the naturally occurring process of remineralization. Third, fluoride can strengthen tooth enamel, increasing its resistance to acid attack. 

With regular use, Fresh & White’s double fluoride for triple cavity protection formulation strengthens teeth for better dental health. 


All Fresh & White toothpaste variants are certified Halal by JAKIM (Jabatan Kemajuan Islam Malaysia), making them safe for use by Muslims. 

According to Ms. Loo Mei Fong, Senior Brand Manager, Marketing Division, Southern Lion Sdn. Bhd., Fresh & White’s innovative double fluoride for triple cavity protection formulation addresses consumers’ growing demand for a better, value-for-money, tooth strengthening, breath-freshening toothpaste that is certified Halal.

Interested to know more about Fresh & White,

*For more about Mouse Mommy Treats, do follow us*
Website  |  Facebook  |  Instagram

2 comments

  1. Ni ubat Gigi pilihan family mama ni

    ReplyDelete
    Replies
    1. Bagus tu. Mama suka variasi mana satu? Sy suka Fresh & White Extra Cool Mint! Segar terus lps gosok gigi.

      Delete