400 Students Back-To-School With Cheers Via TOP ‘A Brighter Future’ Fundraising Campaign!

TOP, the No.1[1] brand in Peninsular Malaysia in the Detergent category brought back-to-school cheer to more than 400 children from across the nation, through its ‘A Brighter Future with TOP’ campaign that successfully raised funds for new school uniforms, shoes and socks.

TOP collaborated with leading retailer, Giant to carry out the charity fund raising campaign from November 13 to December 13, which saw 30 cents from the sales of selected TOP products from all Giant outlets nationwide channeled towards providing the back-to-school necessities for children aged between 7 to 17 years from 18 care organizations. Thanks YOU be one of the supporter and donation. 

The school necessities include a full school kit of brand new uniform, shoes and socks for each child.

Among the 18 charity homes are Rumah Kebajikan Karunai Illam (KL/Selangor), Rumah Solehah (KL/Selangor), Pertubuhan Bela dan Didik Anak-Anak Yatim & Miskin Daerah Padang Terap (Kedah/Perlis), Batu Grace Home (Kedah/Perlis), St Joseph Penang (Penang), Rumah Permata Kasih (Penang), Persatuan Kebajikan Islam (PERKASA) Terengganu (Kelantan/Terengganu), Rumah Anak Yatim dan Dhuafa' Siti Aminah (RAYSA) (Kelantan/Terengganu), Ipoh Boys Home (Perak), Pusat Jagaan Anak-Anak Yatim Nurul Iman (Perak), Pertubuhan Anak Yatim & Kebajikan Darul Izzah (Girls) (Pahang), Pusat Jagaan Wanita dan Kanak-kanak Casa Harapan (Pahang), Vinashini Home (Negeri Sembilan), Pertubuhan Anak Yatim Darul Aminan (PAYDA) (Negeri Sembilan), Pertubuhan Kebajikan Anak-anak Yatim Islam Daerah Jasin (Melaka), Pusat Jagaan Kanak-Kanak Harapan Bukit Baru (Melaka), Rumah Anak anak Yatim Shafar (Johor), Esther & Daniel Home (Johor).

The campaign had two simple objectives, which is to give these children new uniforms that they can take pride in, that can motivate them to achieve more by boosting their self-confidence and self-esteem; and to educate them on the importance of a hygienic lifestyle, including caring for their clothing so that they are clean and hygienically laundered.

Uniforms for children from care organization across the nation will be ready for collection before school reopens, giving the children the peace of mind that they will be dressed for success in the new school year.

As part of the education component of the campaign, the Southern Lion team, held a laundry workshop for the children from Rumah Solehah and Rumah Kebajikan Karunai Illam at Rumah Solehah. The new school uniform kits were also presented to the children at this event.

The children were actively engaged in learning how to read garment labels to determine how the items should be laundered, how to correctly use washing machines especially on how much detergent and softener are to be used based on the load size, and the hands-on ‘hand wash’ session that had the young participants splashing around happily.

Southern Lion Sdn Bhd General Manager, Ms Carmen Foo thanked Giant and its customers for their generous support of the program that has brought much hope and joy to more than 1,200 children from care organization across the nation since its inception over the past two years.

“We are grateful for the support of Giant and their customers, who have given generously to support a cause that is close to our hearts, and that means a lot to children who have much less than what we take for granted. Their kind support has given hope and joy to children who can look forward to starting the school year with new uniforms, just like their other schoolmates. In return TOP is glad to provide the innovation and benefits of our products to all. We are proud to be part of an initiative that is motivating more children to enjoy a brighter future. Our thanks to all TOP users who have made this possible for the third consecutive year,” said Ms Foo.

Rumah Solehah administrator, Cik Fathiiah, mentioned that TOP has stepped up to assist these children in a meaningful way making them happy. “We value the contribution for it has help us tremendously in caring for the children’s needs and educating our children on the responsibility of taking care of their school uniforms,” said Cik Fathiiah.   

“We really appreciate the school uniforms, shoes and socks given to us. It is nice to start a new school year with clean and stain free school uniforms. We also had a lot of fun participating and learning in the workshop. This will surely help me to take good care of my new school uniform and other clothing” said Yamini A/P Jagen resident of Rumah Kebajikan Karunai Illam.

Interested to know more about Southern Lion Sdn Bhd,
Customer care line : 1800-88-0133

[1] Based on Retail Index Service for Detergent category for the 12 months ending September 2017 in Peninsular Malaysia. (Copyright © 2017, The Nielsen Company (M) Sdn Bhd)

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