Level Up Your Loyalty ｜ MYguardian Rewards That Care for YOU!

 

guardian Malaysia has officially launched its latest innovation in customer engagement—the MYguardian Rewards programme on its guardianMY app. 

It is a next generation, fully digital, gamified, and personalised loyalty platform designed to reward Malaysians for every purchase and elevate their shopping experience like never before.

Unveiled at a star-studded launch event in Kuala Lumpur, complete with a hot air balloon fiesta and a live concert with special appearance by legendary hip-hop group KRU, the new rewards programme marks a significant leap forward in guardian’s mission to empower Malaysians to "Own Your Beautiful"—through wellness, value, and everyday joy.

 

“The MYguardian Rewards platform is not your typical loyalty initiative,” said Priscilla Wu, Managing Director of Guardian Malaysia and Brunei. 

 

“It’s an intuitive digital ecosystem built specifically for our customers. It is designed for YOU, the customers of guardian and it offers immediate, personalised rewards and exclusive experiences with every scan and best of all, its FREE.”

 

A Digital First: One App. Instant Rewards.

MYguardian Rewards is designed for simplicity and instant gratification such as:

· Instant points earned and instant rebate at checkout—both in-store and online

· Auto-contest entries with every purchase

· Daily offers

· Personalised birthday month treats 

· Student Pass Tuesdays - for the students over 21 years old, they will get an extra 10% discount on Tuesdays by flashing their student ID.

Upon registration, members receive 10X reward points for their first purchase and a complimentary RM250 Guardian voucher.

A Movement That’s Already Making Waves

Since its soft launch in March 2025, MYguardian Rewards has had a roaring start of already attracting 3 million members, making it one of the most popular loyalty programmes in Malaysia with more than RM5 million in cash value already distributed through points.

 

“This is more than just a loyalty programme—it’s our way of thanking Malaysians for their continued trust and support,” Priscilla added.  

“With guardian, you’re not just shopping—you’re investing in your health, your well-being, and now, your rewards. And we intend to make the MYguardian Rewards programme the #1 Rewards programme in the country.”

 

A Night to Remember

To celebrate the official launch, guardian hosted a special MYguardian Rewards Fiesta at TRX, featuring a soaring hot air balloon experience, interactive booths, and an electrifying concert headlined by legendary hip hop group KRU, making it a night to remember for fans and members alike.

 

A Purpose Beyond Profit

“At guardian, we believe that beauty and wellness go hand in hand with responsibility,” said Priscilla. “MYguardian Rewards reflects our vision to build a healthier, more empowered community—while making every shopping experience feel like a celebration. We want our customers to ‘Own Your Beautiful.  Take charge of your well-being, your rewards, and your future.”

 

Sign up for the MYguardian Rewards programme on the guardianMY app today and start earning the rewards you deserve.

#MYguardianRewards

#OwnYourBeautiful

#MYguardian

#MYguardianRewardsFiesta

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Forget Cheap: Malaysians Are Now Shopping Smarter — Here's How

 

Malaysians are still watching their wallets - but they’re also watching livestreams and product videos before making a purchase. According to Shopee’s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number - 58% - now prioritise product quality and seller credibility when deciding if something is truly worth it.

This emerging trend of smart spending signals a new chapter in e-commerce: shoppers remain price-conscious, but they’re no longer buying blindly based on discounts alone. Instead, they are leveraging Shopee’s trust-building tools such as Shopee Live and Shopee Video, affiliate content, and trusted reviews to find the right balance between affordability and quality. Smart shoppers are more intentional, using digital tools to stretch every ringgit and ensuring valuable purchase decisions.

Validating Product Quality Through Social Proof

While price remains a key motivator, today’s shoppers aren’t just chasing discounts - they investigate product quality from readily available tools before buying. 

Around 60% of Malaysians use built-in features like daily vouchers, cashback offers, Shopee Coins, and the ‘Lagi Murah’ tag to find the best deals. In fact, 79% of respondents reported stacking vouchers to maximise their savings, while 40% actively searched for the ‘Lagi Murah’ tag to ensure they’re getting the lowest possible price. But here’s what’s new: shoppers are complementing these tools with deeper research and validation features, especially Shopee Live and Shopee Video.

Nearly 83% of users now use Shopee Live to help them decide what to buy. These livestreams provide more than just entertainment - with real-time demos, authentic seller interactions, and exclusive deals - they create a sense of trust that static product listings can’t replicate. It’s not just about what is cheapest, but why it’s worth buying.

Short-form content, like Shopee Video, serve as quick, credible reviews that further build buyer confidence. Around 70% of respondents trust creator recommendations, especially when backed by strong seller ratings and verified user reviews. And when trying out new products or new sellers, nearly half of all respondents consider seller ratings and buyer reviews as their most important reference point. This shows a growing demand for social proof and transparency where product value includes social validation. 

Redefining “Worth It”: Quality + Affordability = Smart Spending

This emerging trend marks a lasting evolution in Malaysian online shopping habits. Today’s consumers aren’t just clicking on the cheapest item - they’re evaluating, comparing, and looking for proof of product quality. That means offering compelling deals and investing in real-time engagement, informative content, and trust-building experiences.

In response to the rise of smart shoppers, Shopee is actively expanding its affiliate ecosystem from driving more short-form content through Video Missions, nurturing high-quality creators via the Content Creator Club, and facilitating targeted affiliate matchmaking for sellers and brands. These efforts are beginning to show meaningful impact: in the recent Raya Bersama Shopee and 5.5 Fashion & Beauty Festival, affiliates contributed 1 in 3 orders, underscoring their powerful role in driving conversion through trusted, relatable content. This ongoing development reflects Shopee’s commitment to equipping shoppers with richer, trusted content that supports smarter purchase decisions, ultimately helping sellers grow and contributing to long-term digital economic progress.

This commitment is already delivering tangible results for local sellers like Mohd Naimran Nordin, founder of Adnaa, a brand known for elegant and affordable traditional wear. During the Raya Bersama Shopee campaign, Adnaa’s sales grew by 170% through the use of Shopee’s content-driven tools like Shopee Live and Shopee Video which Naimran shared, “brought our designs to life, helping customers see the quality and fit in real-time.” During the campaign Adnaa saw orders grow across all features from Shopee Live (116%), Shopee Video (281%), and most impressively affiliate content (227%). 

Adnaa’s success reflects why Shopee is doubling down on content and community. “Today’s shoppers are more informed than ever,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re not just looking for the lowest price - they’re looking for confidence and meaningful value. That’s why we’ve invested in tools like Shopee Live, Shopee Video, and driving affiliate content. We want to empower Malaysians to shop smarter and give sellers more ways to drive conversions through building credibility and connecting meaningfully.”

This shift in smart shopping marks a lasting change. For brands and sellers, value is no longer just about price. It’s about layering affordability with trust.

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Clean Hands, Bright Smiles | guardian Malaysia Brings #guardiancare To School

 

guardian Malaysia is turning everyday essentials into extraordinary acts of care.

As part of a powerful regional initiative spanning five countries including Malaysia, guardian has collectively donated over 40 million baths to underprivileged children in the last two years. This milestone reflects a shared commitment across the region to restore dignity and improve daily hygiene for those who need it most, proving that even a simple bath can make a meaningful difference in a child’s life.

 

A Regional Mission, A Local Impact

“guardian has been proudly rooted in Malaysian communities for 57 years, and our connection to the people is deeply personal,” said Anna Ng, Marketing Director of guardian Malaysia. “Our #MYWellbeingMatters brand pledge represents our commitment to caring for Malaysians—everywhere, every day.”

 

Hygiene is a Right, Not a Privilege

The initiative was launched in response to growing concerns during and after the COVID-19 pandemic, where rising costs of living forced families to prioritise food and shelter over personal care. For children in these households, maintaining basic hygiene became a daily struggle.

 

“Our mission is simple but powerful: to ensure every child—regardless of background—has access to the dignity of a clean bath,” Anna said. “Cleanliness boosts confidence, mental wellbeing, and school engagement. It’s a fundamental human right, not a luxury.”

 

From Children to Teens: Expanding Our Reach

In 2025, guardian Malaysia is broadening its reach to include underprivileged teenagers alongside primary school children. This decision stems from a growing recognition that teens, particularly in low-income communities, face unique hygiene challenges during a critical stage of emotional and social development.

 

While the 40 million baths milestone is a combined effort across guardian’s five regional markets, Malaysia continues to play a leading role in driving impactful local initiatives—particularly through its “Together, Keeping Kids Clean and Healthy” campaign.

 

In addition to donations of essential bath care products, guardian also hosts interactive hygiene workshops in schools, empowering students with knowledge and tools to care for themselves.

 

The Power of Collective Action

The campaign is also driven by guardian customers. With every 1L bottle of guardian bath care products purchased, 15 sen is contributed to the campaign—turning everyday purchases into meaningful contributions.

 

“We are incredibly grateful to our customers,” said Anna. “Their ongoing support has helped us reach this remarkable 40 million bath milestone. With continued participation, we’re confident we’ll exceed that in 2025.”

 

Quick Response in Times of Crisis

 

When disaster strikes, Guardian responds.

 

As an extension of its ‘health and hygiene’ mission, guardian has also helped fellow Malaysians in the wake of crisis. For example, during the recent Putra Heights gas pipeline fire, guardian swiftly distributed 80 personal care packs via MERCY Malaysia to affected families.

During the recent devastating East Coast and East Malaysia floods, guardian partnered with the Malaysian Red Crescent (MRC) to donate over RM140,000 worth of essential care items to victims in Peninsular and East Malaysia.

 

Ensuring Well-Being

 

Furthermore, in order to raise awareness of breast cancer among women in Malaysia, a total 10,000 Pink Glove breast cancer self-examination kits were also distributed to underprivileged women via the National Cancer Society of Malaysia in October last year.

 

guardian’s Promise:

 

For over 57 years, guardian Malaysia has stood as a trusted companion in health and beauty. Our bond with the community is deeply personal. But beyond the shelves, it’s about heart.

 

Through education, emergency relief, and everyday kindness, guardian is empowering Malaysians to “Own Their Beautiful”—inside and out, by supporting both physical hygiene and emotional wellbeing.

 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram:  @guardianMY

Website : www.guardianmy.com

For more about Mouse Mommy Treats, 

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