Chinese New Year (CNY) is about a month away and for those celebrating this joyous occasion, the pursuit of health and wealth in the new lunar calendar year is part of the age-old tradition of seeking out ONG, which has been passed down through the generations.
“Although the pursuit of ONG is synonymous with Chinese New Year, each generation in the family these days sees ONG in slightly different lights,” said Anna Ng, Marketing Director of guardian Malaysia.
Patriarchal family members see ONG as representing family togetherness and tradition while the parental generations take it as representing financial wealth and stability.
Searching for ONG, via guardian Malaysia’s CNY Campaign and Mini Drama
guardian Malaysia, through its upcoming ‘Stay ONG in Health and Radiance’ CNY campaign, aims to bridge this generational divide by inspiring Malaysians with a fresh take on the meaning and interpretations of seeking out ONG during the lunar new year.
Anna added, “We will be taking a light-hearted and fun approach via our ‘Stay ONG in Health and Radiance’ 5-part mini drama to uncover a new perspective on the meaning of ONG.”
“We believe that ONG truly means health, wellness and beauty that is shared across generations of family members. It goes beyond prosperity. It extends beyond surface wishes and greetings. guardian Malaysia as the trusted advisor of wellness believes that ONG resonates deeply with radiance, vitality, health and beauty,” explained Anna.
This mini drama, which will debut online today, creatively seeks to inspire Malaysians to live well via focussing on self-care as well as the care for loved ones. Casts involved in this mini drama were also present at the media and influencers’ preview event held at guardian Malaysia’s Pavilion Bukit Jalil to share their personal experiences and interpretations of ONG.
This event, aptly dubbed ‘Unlock Your Ong’, brings together Platinum brand partners Dove, Skintific, Garnier and Silkygirl to create an experiential zone for influencers, media representative and shoppers to celebrate ONG in every form.
Activities at the store and the atrium, which will run from the 15th to the 18th of this month, cover the three ONGs of radiance, beauty and health as shoppers get the chance to undergo skincare consultations, learn of make-up hacks and seek out health tips, respectively. As if there aren’t yet enough of ONGs at the event, there is also a ‘Wall of ONG’, a ‘Trail of ONG’ as well as exclusive festive deals, members’ only giveaways, wellness advices and beauty surprises.
In the spirit of wanting to bring everything ONG to its shoppers, there are also ang pow packets’ giveaways, lion dance performances, preview of the new mini drama as well as the exclusive MYguardian Rewards’ members exclusive ‘Your ONG, Your Way’ deals whereby shopper members can unlock personalised fortunes and rewards in-store and online!
ONG! ONG! And, more ONG coming to guardian Malaysia’s shoppers nationwide!
As part this campaign, which runs through most weeks of January and February 2026, guardian Malaysia’s shoppers are entitled to benefit from the following ONG-like promotions:
Save up to 50% for over 8,000 product items sold at guardian during this festive period.
Member-only exclusives: Ang pow giveaways with Bounce Back Voucher for purchases totalling at least RM 88, giant make-up cushion puff giveaway for minimum purchases of RM 188 and there is also a limited edition Lucky Bag (in West Malaysia only) worth RM 300.
The Lucky Bag is filled with beauty treats and surprises and during this campaign is available at a great deal of RM 88 only.
Save up to 40% on guardian’s Fragrance-Free Baby Wipes 90s and guardian Kids Strawberry Head to Toe Wash 750 ml
With the onset of the new year, the journey towards wellness starts with guardian and YOU.
Anna concluded by saying, “guardian Malaysia is YOUR go-to destination for health, beauty and festive wellness. We want our shoppers to feel excited, inspired and personally connected to the renewed interpretations of true ONG. Come to guardian Malaysia for all the ONG-ness that you want and desire for YOU and YOUR family.”
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*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards
