Dataran DBKL was transformed into a vibrant sea of color and movement this morning as 1,500 enthusiastic participants took part in the Journey to Jishin Fun Run – a unique event celebrating Japanese culture, wellness, and community spirit.
Held in conjunction with KL Car Free Morning, the run offered scenic 5KM and 7KM routes through the capital’s iconic streets.
Organised by Fine Today, the event aimed to go beyond fitness by encouraging self-expression and cultural appreciation.
According to Frederick Ng, General Manager of Fine Today, the initiative is part of the company’s mission to empower women and promote self-confidence through celebration.
“At Fine Today, we believe self-confidence starts with self-celebration,” said Ng. “Our brands are committed to helping women feel proud of who they are – inside and out – and today’s run is a joyful reflection of that belief.”
A standout moment of the morning was an ambitious attempt to enter the Malaysia Book of Records for the “Most Held Koi Socks While Running”, inspired by the Japanese koinobori (carp streamers) symbolizing resilience and strength.
Each participant received a colorful koi windsocks (Koinobori) , turning the streets into a flowing river of energy and tradition.
The run was officially flagged off by YB Datuk Seri Dr. Zaliha binti Mustafa, Minister in the Prime Minister’s Department, YBhg. Dato’ Seri Maimunah Mohd Sharif, Mayor of Kuala Lumpur, and Mr. Frederick Ng, General Manager of Fine Today.
Following the run, participants enjoyed a lively Japanese cultural showcase featuring interactive booths, traditional games, and a Best Dressed competition with cosplay and traditional attire.
Attendees also received curated goodie bags filled with self-care products from Fine Today’s signature brands: TSUBAKI, SENKA, MA CHÉRIE, and FINO.
As koi flags fluttered and laughter echoed through the city streets, the Journey to Jishin served as a powerful reminder that confidence, culture, and community can come together to create something truly inspiring — one colorful step at a time.
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