guardian Malaysia Breaks National Record with Millions of Loyalty Members

 

guardian Malaysia was today conferred the Malaysia Book of Records (MBOR) title for the ‘Largest Membership Registrations in a Rewards Programme in a Year’, marking a phenomenal growth of MYguardian Rewards, its app-based loyalty programme. The ceremony was held at its newly refurbished guardian KLCC – the brand’s first-ever flagship store – which reopened recently. 

 

MYguardian Rewards signed up 6.2 million unique members in its first year, up to March 2026 – a sharp rise that outperformed industry standards. By August 2026, the membership number had grown to over 7.5 million and hence, guardian is dedicating the month of August to celebrate this milestone with its members. 

 

A Record-Setting Loyalty Programme Unlike Any Other 

 

Priscilla Wu, Managing Director of guardian Malaysia and Brunei, said: 

 

“We are No. 1* and our rewards programme is big, but more importantly, we have the largest sign-up of members in a year – or, dare I say, the fastest growing. This signifies the trust of customers and the attractiveness of the personalised experiences behind our MYguardian Rewards programme, unlike any other out there.”

 

“Having verified the data submitted to us, we are delighted to announce that MYguardian Rewards’ success in signing up over six million unique members in a single year has set a new record in Malaysia. This success testifies to both the widespread reach of the rewards programme as well as its popularity amongst Malaysians,” said Jwan Heah Yeow Hooi, Chief Operating Officer – Malaysia Book of Records. 

 

A Rewarding Ecosystem

MYguardian Rewards is guardian Malaysia’s all-in-one rewards platform that has redefined how Malaysians shop, save and stay well. Its one-app experience delivers personalised, instant points earning and rebates that is powered by a robust and sophisticated customer intelligence engine. The platform’s profiling of each shopper enables tailored promotions, exclusive partner campaigns besides experiential members-only fiestas. With more than 80 MYguardian Partners across food & beverage, fashion, beauty, lifestyle and other categories, MYguardian Rewards has an enriching ecosystem that allows members more ways to earn and enjoy their MYpoints.  

 

A Month-long Celebration

 

guardian KLCC’s choice as the venue is fitting: it originally opened in 1998 as the retailer’s first flagship store and having undergone a refurbishment exercise, this 4,714 sq ft store now reopens with experiential elements, warm colour tones, bold signages that enables wayfinding as well as an enhanced guardian Picks besides the debut of the Embrace Midlife Wellness bay. It is also the first guardian store in the Klang Valley with self-checkout counters. 

 

This store is also home for close to 200k MYguardian Rewards members shopping there since March 2025  – making it among the top stores patronised by members. Just as its 1998 opening was a milestone, the recognition today marks another in guardian’s journey towards celebrating its Diamond Jubilee next year! “This milestone belongs to our team members, suppliers, brand partners and most importantly, our customers,” added Priscilla. 

In order to thank its customers and loyal members, guardian is marking the occasion with the following promotions which have been on-going throughout August:

• MY Beautiful Malaysia campaign offers up to 50% off across 7,300 products store-wide. MYguardian Rewards members earn 5x points for their purchases 

• Since August 6^th, MYguardian Rewards members spending RM 200 and above in a single receipt will receive a free portable USB heated flask with warmer bag (3 designs)

• There is also an exclusive guardian x FIZIWOO batik-inspired tote bag collection that comes in two designs. Non-members can purchase it at RM 29.90. Members can purchase it at RM 19.90 or redeem it using 2,800 MYpoints! 

• For MYguardian Rewards members who patronise this newly refurbished guardian KLCC store, a selection of full-sized health, wellness and beauty products are available on a special promotional price of RM 1 only. This promotion happens from August 27^th to 31^st, while stocks last.

 “The Malaysia Book of Records’ recognition strengthens our commitment to continue delivering meaningful value, rewards and personalised experiences to our members. We’ll continue innovating and enhancing the rewards ecosystem so that MYguardian Rewards will remain the favourite platform for Malaysians nationwide,” concluded Priscilla.

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SUNPLAY SKIN AQUA PHYSICAL SUNSCREEN TONE UP EARNS MALAYSIA BOOK OF RECORDS RECOGNITION WITH THE MOST PARTICIPANTS IN A SUNSCREEN APPLICATION EVENT

Sunplay, the trusted sunscreen brand under Rohto-Mentholatum, has earned a place in the Malaysia Book of Records (MBOR) for achieving the ‘Most Participants in a Sunscreen Application Event’. This milestone underscores Sunplay’s commitment to not only delivering superior sun protection but also to raising public awareness about the importance of daily sunscreen use in safeguarding long-term skin health.

The record-breaking event was held at Lalaport Bukit Bintang City Centre with the support of Watsons Malaysia, Sunplay’s long-standing retail partner. A total of 250 participants gathered to apply Sunplay Skin Aqua Physical Sunscreen Tone Up simultaneously, setting a new benchmark in the skincare industry. The synchronised application highlighted the sunscreen’s mild and gentle formula that is suitable even for sensitive, acne-prone, and pregnant skin, while demonstrating how effortless and enjoyable proper sun protection can be.

A Milestone for Sun Care in Malaysia

Beyond setting a record, the event also served as an important reminder of the need for consistent sun protection. By turning awareness into action, Sunplay demonstrated how daily sunscreen use can be simple, accessible, and beneficial for long-term skin health.

Lim Mei Yuen, General Manager of Mentholatum Sdn Bhd expressed her excitement at receiving the recognition. “This milestone reflects our commitment to making sun protection simple and effective for Malaysians. With Sunplay Skin Aqua Physical Sunscreen Tone Up, users enjoy superior protection with a natural rosy glow, lightweight comfort, lasting hydration, and a gentle formula free from harmful additives — making it especially safe for those with sensitive or acne-prone skin, and even for use during pregnancy.”

Meanwhile, Siti Hajar binti Johor, an official from MBOR who presented the recognition to Sunplay, commended the brand for its achievement, noting that the event went beyond numbers to deliver meaningful impact.

 

“We are pleased to present this record to Sunplay; this milestone not only highlights the brand’s ability to bring people together, but also reflects its commitment to raising awareness on the importance of daily sun protection among Malaysians,” added Siti Hajar binti Johor.

 

The Technology Powering Sunplay’s Skin Aqua Physical Sunscreen Tone Up

The Sunplay Skin Aqua Physical Sunscreen Tone Up redefines daily sun protection with a formula that blends care, comfort, and radiance. Designed especially for sensitive, acne- prone, and pregnant skin, this mineral-based sunscreen ensures effective protection without irritation. With its feather-light texture and subtle pink tint, just one swipe leaves skin naturally radiant with a healthy rosy glow.

 

Gentle, Non-Irritating Formula – Specially crafted for sensitive, acne-prone, and

pregnant skin; won’t clog pores or aggravate breakouts.

 

Instant Glow-Up Effect – A natural pink tint brightens and evens skin tone, creating

a soft, rosy radiance in just one swipe.

 

100% Physical Sunscreen – Zinc Oxide reflects UVA & UVB rays, delivering SPF

50+ PA++++ broad-spectrum protection.

 

InvisShield™ Technology – Smooth, lightweight texture that leaves no white cast or

stickiness; ideal for layering under makeup or wearing alone.

 

5X Skincare Actives – Ceramide, Betaine, Moringa Seed Oil, Glycerin, and Rosa Damascena Flower Oil deeply hydrate, fortify the skin barrier, and combat dryness.

 

6X Free Reef-Friendly – Free from chemical UV filters, synthetic fragrance, alcohol, parabens, mineral oil, and oxybenzone. Safe for you and kind to the environment.

 

No Cakey Makeup, Smooth Finish – Stays comfortable on skin while ensuring makeup glides on beautifully without pilling or heaviness.

 

The Sunplay Skin Aqua Physical Sunscreen Tone Up, is priced at RM84.00, consumers can now experience the record-breaking formula at leading pharmacies and online retailers nationwide.

For more information about the new sunscreen, visit Sunplay.com.my or the brand’s

respective Social Media pages: MySUNPLAY.(Facebook), sunplay_malaysia (Instagram),

sunplaymy (TikTok).

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