Revolutionising Skin Health | Guardian Malaysia Rolls Out AI-Powered Checks with Derma Expert Pharmacist Guidance

 

guardian Malaysia announced that its pharmacists nationwide are now Certified Derma Experts. 

These pharmacists have the right ‘know-how’ to professionally consult and address shoppers’ skincare questions, especially in the specialised areas of derma skincare and sensitive skin needs.

A private preview comprising close to 150 media representatives, influencers and invited shoppers was held to allow guests to have a first-hand, personalised 1-1 consultation with the Certified Derma Experts. Skin health check counters as well as skincare solution booths were made available at this event besides an accompanying workshop session. 

guardian pharmacists’ upgraded knowledge is paired with the latest AI-powered Skin Health Check tool as Malaysia’s No. 1 Health & Beauty Retailer* rolls out this upgraded in-store consultation experience across stores nationwide. 

The Korean designed Skin Health Check device helps shoppers discover their skin needs across 12 insights i.e. wrinkles, dark circles, blemishes, pores and acnes, amongst others – ALL in just 3 minutes. 

Priscilla Wu, Managing Director, guardian Malaysia, said: “As the trusted and preferred go-to-destination for everything skincare, guardian Malaysia is proud to be the first health & beauty retailer in this country to champion the need for pharmacists to be derma skin experts.” 

Priscilla added that this effort is made through guardian’s Radiance Academy that works with brand partners to structure and organise a curriculum that is focused on the increasing issues of eczema, acne, hyperpigmentation and sensitive skin faced by Malaysians out there. 

As part of the structured curriculum, pharmacists are exposed to curated topics on skin health that are conducted by speakers and trainers who are experts from our brand partners as well as Malaysia’s leading dermatologists. 

Expert Says: Skincare and its link to overall wellbeing

Present at the event is one such expert, dermatologist Dr Ch’ng Chin Chwen, who said: “Many Malaysians ‘forget’ that the skin is our body’s largest organ. It acts as an important ‘shield’ for the individual’s protection, sensory organ, synthesis of Vitamin D and regulation of the body temperature. 

Therefore, it is important to care for the skin given its critical and multi-faceted role in supporting an individual’s health and wellbeing.” 

Given the increasing prevalence of derma skin issues and sensitive skin needs, are Malaysians equipped with the right knowledge to care for their skin health? 

“Access to expert-level advice can be further enhanced and knowledge is power. When skin consultation and analysis is done right, the awareness of what’s not right with the health of the skin will then enable the selection of the right solution to improve it,” added Dr Ch’ng.

guardian Pharmacists: Your friendly Derma Expert around your neighbourhood 

Expert-level advice should not be misunderstood to be everything that one reads right out of the Internet or hearsay from extended families, friends and colleagues. 

“There is information overdose. And, there is also misinformation. Shoppers are either confused or misguided,"added Priscilla.

The intention to provide shoppers with personalised, 1-1 skin analysis using our AI-powered tool and to enable them access to the ‘right information’ gave birth to Radiance Academy. 

Working with brand partners in curating the right mix of courses in the curriculum for guardian Pharmacists, it has been an upskilling effort in continuous professional development to gain CME points (Continuous Medical Education) at the same time. 

“The roll-out of our AI-powered Skin Health Check and your pharmacist’s certification of Derma Expertise underline guardian Malaysia’s commitment to empowering YOU with the right knowledge and guidance towards healthier skin,” concluded Priscilla. 

Everyone with derma skin concerns is welcomed to speak to the Certified Derma Experts. 

MYguardian Rewards’ members stand to gain more with guardian Malaysia reward vouchers and sample kit. More information via guardian Malaysia’s Derma Skin Lab at: https://guardian.com.my/skin-care/derma-lab.html?page=1 

#guardianNo1

#guardianSkinHealthCheck

#MYguardian

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔

World Skin Health Day | guardian Malaysia celebrates everything skin with shoppers!

  

Do you know that the skin plays a critical and multi-faceted role in an individual’s health and wellbeing?

As the largest organ of the human body, the skin is an important ‘shield’ for the individual. It acts as a protective barrier besides regulating the body’s temperature. It also synthesises vitamin D and acts as a sensorial collection point for neuro receptors.  

In conjunction with this month’s World Skin Health Day theme of ‘No Health Without Skin Health’, guardian Malaysia – the No. 1 Health & Beauty Retailer in the country* – is holding a month-long, nationwide campaign called Skin So Super from the 2nd to the 29th of July. 

This campaign, which celebrates not only great-looking skin but also the functionality, health and wellbeing of it, is happening at all stores nationwide before culminating at the weekend-long 1st Skin So Super Atrium Experience event at Sunway Pyramid on the 26th and 27th of this month

. 

Anna Ng, Marketing Director of guardian Malaysia shared that, “This Skin So Super campaign as well as the 1st Skin So Super Atrium Experience event is our reimagination of how our shoppers should care for their skin and overall wellbeing. When our skin is healthy, wellbeing follows and vice versa, when we are well within, our skin glows without.”

Besides the major categories of skincare, which are amongst the most common of skin concerns, namely Derma/Sensitive, Brightening & Suncare, Youth Boosting (Anti-aging) and Acne, there is also the support of health and wellbeing brands. 

Anna added, “We believe that guardian Malaysia, as the No. 1 Health & Beauty Retailer*, is your trusted and preferred go-to-destination for everything skincare.” 

Shoppers can walk in to any guardian Malaysia store or attend the 1st Skin So Super Atrium Experience event at Sunway Pyramid later this month to speak to a guardian pharmacist or brand’s beauty advisor about any skin concerns that he or she may have. For those with minimal or no concerns, these experts – the pharmacists and beauty advisors – can assist to advise the shoppers of ways to further boost the skin’s inner and outer health and wellbeing. 

“We have the experts and the expertise to advise you on all-about-skin,” Anna said.

For consumers and shoppers who’d prefer to learn more and shop online, guardian Malaysia also has an interactive Skin So Super campaign page on its website https://guardian.com.my/promotions/skin-so-super.html?page=1 with its extensive selection of product range, interactive guide to select the right skincare for the individual as well as a host of ‘educational’ materials of skin health. SkinLab guide to healthier skin is also available as do online reels of tips and expert knowledge sharing by dermatologists. 

Just like the saying ‘beauty should not only be skin deep’, the core tenet of this Skin So Super campaign is the belief that skin should not only look great, but must function well, too. When your skin healthy, all the other benefits will follow. 

1st Skin So Super Atrium Experience

There will be brand booths, workshops/masterclasses, live demos, wellness sharing as well as opportunities for personalised skin consultations by experts present over that weekend. In addition, there will also be special discounts, purchase-with-purchase (PWP) promotions, gift-with-purchase (GWP) and exclusive Myguardian Rewards’ members’ workshops. 

Visitors will get to visit the Beauty Zone (Skin Lab, Acne Zone, Healthy Aging, Sun Smart Zones) as well as the Wellbeing Zone (Inner Wellness Zone, Power Up Zone) to experience its interactive-themed activities. With 100 brands to be present then, shoppers and visitors to this 1st Skin So Super Atrium Experience event will get the chance to learn, grow and purchase the best combination of skincare products out there! 

“We hope our shoppers will benefit the most from this campaign. Don’t just base the choice of your skin and overall wellbeing products on hearsay.

Come and speak to our in-house experts and beauty advisors for tips, hacks and advices you can trust,” concluded Anna. 

#guardianNo1

#SkinSoSuper

#guardianTrustedAdvisor

#OwnYourBeautiful

#MYguardian

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔